Marketing Manager

MARY GRAYSON

619-***-**** ******.***********@*****.*** www.marymorningstar.com

SKILLS

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Office Suite, Marketing Analytics, Email Marketing, Wordpress/CMS, Social Media

WORK EXPERIENCE

DIGITAL MARKETING MANAGER

Hotel del Coronado• Coronado, CA • 2016

Managed online marketing communications and strategies for the hotel and its outlets.

• Worked closely with digital marketing and social media agencies to achieve resort goals

• Oversaw digital marketing strategies to increase online bookings and promote the resort

• Reported weekly web statistics and market trends to ownership and management

• Worked closely with revenue, food & beverage, catering, weddings, retail, spa and recreation departments to achieve marketing and revenue goals

• Managed hotel websites for multiple properties and helped with re-design and launch

• Maintained online booking engine to increase speed and usability

• Created email marketing campaigns to promote intitives across the resort

• Optimized online listings to promote seven restaurants and the spa

• Worked with graphic designer to create digital display and online banner ads

MARKETING SPECIALIST

Greater San Diego Association of REALTORS® • San Diego, CA • 2013 - 2015 Creative content producer in a fast-paced marketing department that supports five internal departments.

• Implemented multimedia marketing campaigns for 55+ events per year

• Doubled event attendance at key signature events with strategic marketing efforts

• Managed over 200 corporate sponsors and tracked sponsor fulfillment to improve client satisfaction

• Designed marketing collateral & advertisements for print and web marketing

• Aided in creation, script writing, and editing feedback for video projects

• Maintained, re-designed, and helped manage multiple websites and social media campaigns

MARKETING MANAGER

RSS Learning Center • Campbell, CA • 2009-2013

Strengthened and established the market presence of a local business.

• Tripled student enrollment through targeted strategic marketing efforts

• Established a brand identity and created marketing collateral for print and web marketing

• Designed, tracked, and reported all print, online, and social media advertising efforts

• Managed promotional events by creating signage and give-aways

PUBLIC RELATIONS & ADVERTISING COORDINATOR

Pacific College of Oriental Medicine • San Diego,CA • 2006-2008 Provided communications content for San Diego, Chicago, and New York locations.

• Wrote and distributed press releases to local and national media outlets

• Created marketing strategies and campaigns for educational events

• Created print ads for local and nationwide recruitment campaigns

EDUCATION

The Art Institute of California-San Diego • Bachelor of Arts in Advertising Design, 2007

San Diego State University • Bachelor of Science in Political Science, Completed 98 units, 2001-2004

De Anza Community College • Associate of Arts in Liberal Arts, 2001

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