Management Marketing

P.R.SUDARSAN

Ph: +91-999*******

E-Mail: **********@**********.***, **********@*****.***

CAREER VISION

Seeking challenging assignments in Management / Merchandising / Marketing Post with an organization of repute.

SYNOPSIS

Proven leader with extensive global merchandising, marketing, production and quality assurance experience in apparel organizations.

Demonstrated success developing and executing strategies that improve profitability by optimizing merchandising, pricing and operating processes.

Expertise including strategic planning, brand and product management, client negotiations, new product development, creative directions and inventory management.

Technical skills in MS-Word, MS-Excel, Adobe photo shop, Paintbrush, Jacquard, Dobby, Micrographics Picture Publisher, Texture Mapping, CRM and Corel-draw.

A team leader with proven team building and management abilities.

ORGANISATIONAL PROFILE

Dec’16-till date Crown Fashion Impex Buying Office, Tirupur as Merchandising Manager.

Jun’15-Nov’16 GTN Engineering India Ltd (Panache World Buying Office), Bangalore as

Senior Merchandiser.

Mar’09-May’15 C & G Apparels Studio Buying Office,Tirupur as Senior Merchandiser.

Nov’05-Mar’09 Dean Textile Buying Service, Tirupur as Senior Merchandiser.

Jul’03-Oct’05 Atiaas (C &A Allied Inspection Agency), Tirupur as Quality Inspector.

May’01-Jun’03 Sunrise Knitting (garment division), Tirupur as Quality Controller.

Jan’95-Jun’00 Premier Mills Ltd, Coimbatore as Production Officer (Spinning, Knitting Division-ISO9001)

Buyers Handled:

Isaco(USA),BasicResources(USA),ElevenParis(USA),Jaysix International(USA),RankaInc(Canada),

Rucci(USA),SantexModen GMBH(Germany),Komex S.A(Poland),ETOS S.A(Poland),Trere Innovation(Italy),

Raine&Humble(Australia),Creative Collection(Newzealand),Impressionen(Germany),Grun&Form(Germany),

Bloom(Netherland),Olive Grove Trading Ltd(South Africa),Blossom Hill Trading(South Africa),

Tradestone(Italy).

Key Deliverables:

Marketing:

Researching and reporting on external opportunities.

Seek new ways to increase business through sales and marketing.

Prepare and present the line to buyers for retail,wholesale and private label accounts.

Understanding current and potential customers.

Managing the customer journey (customer relationship management)

Developing the marketing strategy and plan.

Management of the marketing Mix.

Measuring success.

Managing budgets.

Ensuring timely delivery.

Writing Copy.

Developing guidelines.

Making customer focused decisions.

Merchandising:

Researching and studying the plans on how to demonstrate the goods or services.

Channeling the products and setting up display products at Fairs/Exhibition and effectively explaining the uses of the product and answering questions.

Maintaining reports and MIS on the demonstrations.

Imparting training to the employees to further enhance the saleability of the products.

Responsible in Research & Development merchandising and effective execution of orders.

To Liaise with Overseas clients and suppliers.

To handle the buyer independently and process the new enquiries.

Cost negotiates with the supplier.

Guide and direct the vendors towards for preparing fabric and trim collections

Follow up with vendors and fabric suppliers to ensure the timing of submitting samples/swatches/Mockups/test reports.

Follow up on adopting fabric, trims, after treatment, print and embellishments.

Proper record keeping on all approvals and finalizations.

Initial sample development

Coordinate with the division and pattern room to get initial design sketches / pattern blocks.

Sales sampling, Fit Approval samples (P&D counter sample) –for seal sample

Follow up on color approval submissions, strike off approvals

Final Product specs, product control docket and handing

Quality and delivery follow-up.

Documentation follow-up.

New buyer and vendor development.

Production Planning & Process Control

Formulating and implementing manufacturing strategy and process plans aimed at achieving the best possible volume, quality, cost, and productivity, waste and power consumption levels in the industry.

Evaluating existing capacity utilization and recommended usage of existing machinery for production optimization and implement modifications in operating procedures to maximize productivity.

Enhancing quality of the finished production, waste reduction during manufacturing and reducing the percentage of rejection.

Implementing cost saving measures and modifications, achieving substantial reduction in terms of production cost.

Fabrication

Discussing designs requirements with clients / making modifications to design of product.

Monitor the arrangements for various activities like color matching and sampling with the original design and determine the type of technology to be used for the printing.

Operations / Vendor Management

Carefully managing the processes to produce and distribute products and services.

Handling the budget development process that serves as a blueprint for the organization.

Quality Norms

Adhere to the standards set as per standards laid down by the organization and check the quality of the printed products.

Implementing standards and ensuring adherence to quality standards.

Team Management

Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations and meeting of individual & group targets. Creating and sustaining a dynamic environment that fosters development opportunities.

Conducting training sessions & in house forums to boost the technical and soft skills of the associates.

TRAININGS ATTENDED

Spinning Training in Sri Karthikeya Spinning and Weaving Mills Ltd, Coimbatore.

Special training programme in Open End Spinning Technology in Lakshmi Machinery Works ltd, Coimbatore.

NOTABLE ACCOMPLISHMENTS

Garment Designed for;

FOOT-LOOSE FASHION SHOW in Coimbatore.

EDWIN ‘S FASHION SHOW in Salem.

LARAMP FASHION SHOW in Coimbatore.

Have compiled a book on Workers Training for Open End Spinning Technology for Premier Mills ltd

Participated in a Fashion show in Coimbatore, Salem.

Participated in International Knit Fair, Tirupur.

ACADEMIC CREDENTIALS

2006 M.B.A(Marketing) Degree from IGNOU.

2001 Master Diploma in Fashion Technology in Indian Institute of Arts & Fashion Designing, Coimbatore.

1994 PG course in Spinning Technology from P.S.GCollege of Technology, Coimbatore.

1993 B.Sc (Mathematics) Degree from MadrasUniversity.

PERSONAL DETAILS

Date of Birth : 10th July 1973

Present Address : TKW Mansion, Asher Nagar, 60 Feet Road, Tirupur.

Permanent Address : 75c, ParamagudiNannusamy St, Salem 636001.

Languages Known : English,Tamil,Hindi & Sourashtra

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