Sr. Manager-Homepage, Seasonal and Promotional Campaigns-SamsClub.com

Brittany Kanakis

Résumé

EXPERIENCE

Sam’s Club San Bruno, California

SamsClub.com Senior Manager – Homepage and Campaigns March 2015 – Present

» Responsible for KPIs, visual direction & priority stories for SamsClub.com homepage and major campaigns.

» Develop and implement a universal campaign measurement plan.

»» Lead a results driven team to continually improve our conversion and click-through rates while decreasing bounce rates i.e. overall bounce rate reduction on seasonal campaigns of ~35% and ~15% on homepage. Increased seasonal campaigns conversion rates to over 4% and Increased Homepage CTR to over 14% in FY16.

» Collaborated with Online Media Program partners to develop a supplier participation strategy for homepage and seasonal campaigns. With this partnership, we were able to net nearly $3.5mm within our campaigns and over $2mm within our homepage 2015 – 2016.

» Partner closely with our Product and Marketing teams to increase homepage revenue. i.e. 15% increase in 2015 (from

$80mm to $92mm) followed by a 7% inc increase in 2016 ($92mm to $98mm). Sam’s Club Bentonville, Arkansas

SamsClub.com Planning & Integration Manager – Homepage, Major Campaigns, and Membership November 2012 – February 2015

» Ensure optimal execution of multiple promotional feature planning strategies by coordinating across functional areas in planning, execution, merchandising, and marketing, and analysis of homepage, promotional event pages and Membership updates.

»» Manage and lead cross-functional teams to achieve financial goals by analyzing information from multiple sources and work streams for homepage and campaign planning.

» Drive the implementation of feature planning and Membership income goals by leading and monitoring the competitive environment analysis on an ongoing basis.

» Lead and participate in broader project teams in the development and delivery of meaningful site functionality enhancements that improve member experience and deliver improved business results.

» Ensure business results are being met by evaluating the ongoing effectiveness of current plans, programs and initiatives. Sam Sam’s Club Bentonville, Arkansas

SamsClub.com Site Merchandising Manager

August 2011 – November 2012

» Merchandised SamsClub.com website and optimized Member experience and site performance through product categorization and creation of new categories using the Content Administration tool in ATG.

» Captured relevant SamsClub.com site history including the homepage design, as well other as best-in-class competitor sites, and leveraged the data to make planning decisions.

»» Worked cross-functionally to develop robust on-site marketing campaigns

» Planned and executed seasonal events i.e. Game Day experience San Francisco, California

501-***-**** *********@*****.***

BrittanyKanakis

Brittany Kanakis

Résumé

Sam’s Club Bentonville, Arkansas

SamsClub.com Affiliate Marketing Manager

July 2010 – January 2012

» Responsible for the Affiliate Program for SamsClub.com, which accounted for 5.1% of total site sales and 4.3% of total site traffic in FYE 12. Responsible for driving growth in FYE 12 year over year affiliate program sales 59% and visits 72%.

» Managed and maintained all relationships with affiliates in order to optimize exposure and site placement along with monitoring advertising compliance. Also included p proactively seeking and attracting best-in-class affiliates and negotiating advertising agreements to ensure maximum ROI.

» Managed budget and branding for SamsClub.com across Google Affiliate Network.

» Managed the relationship with the affiliate network partner, Google Affiliates and ensured accuracy of tracking and reporting through our shared systems.

» Collaborated and developed marketing strategies, with both our external partners and internal stakeholders and partnered with marketing and merchant teams to develop concise, relevant marketing campaigns

»» Kept up with industry trends and presented new ideas to improve performance. For example, introducing the Sam’s Club brand within the social gaming network.

EDUCATION

Northwest Arkansas Community College

Associates in General Studies, Spring 2010

University of Central Arkansas

General Studies, Fall 2005 – Spring 2010

AAWARDS & RECOGNITION

Sam’s Club eCommerce Associate of the Quarter – Q4 2014 Sam’s Club eCommerce Associate of the Year – 2013

Sam’s Club eCommerce Associate of the Quarter – Q4 2013 Sam’s Club eCommerce Associate of the Quarter – Q3 2013 Sam’s Club eCommerce Team of the Quarter – Site Redesign – Q2 2013 Sam’s Club eCommerce Associate of the Quarter – Q1 2013 Sam’s Club Achieveme Achievement in Service for the Year – iPhone Pre-Order – 2012 Sam’s Club eCommerce Team of the Quarter – Cart & Checkout – Q2 2012

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