LAURA RASTOGI

* ******* *****, ***** ********, NJ 07006

acyvmf@r.postjobfree.com 201-***-****

DIRECT MARKETING PRODUCT MARKETING CHANNEL MARKETING CAMPAIGN MANAGEMENT Results-oriented professional experienced in developing and executing marketing strategies for business- to business and direct-to-consumer environments in the financial services and publishing industries.

CORE COMPETENCIES

- Retention

- Acquisition

- Direct Mail

- Email

- Social Media

- Product Launches

- SEM

- Partnerships

- CRM

- Lead Generation

PROFESSIONAL EXPERIENCE

Marketing Director, Retention and Financial Products 11/13-7/16 JACKSON HEWITT TAX SERVICE, INC. Jersey City, NJ

Launched new prospect, direct mail program (~20MM pieces). Utilized shared and direct mail to reach new clients via zip codes and modeling criteria around existing stores.

Increased direct mail response for retention and win-back programs through new creative, formats and offers.

Managed direct mail budget, built reforecasts, and reconciled monthly expenses.

Rolled-out new email designs and subject lines resulting in a significant lift in open rates.

Oversaw Social Media manager. Collaborated on solution to reduce response time on Facebook to

“within minutes”.

Built new sources of in-store traffic drivers such as SMS text messages, street team promotions and local market radio remotes.

Managed digital agency on SEM campaigns.

Marketing lead for new and existing financial products offered to clients during tax season.

Developed and executed marketing plans for a new partnership with American Express Serve.

Co-led 10 person, cross functional committee to ensure success of national promotions. Director of Marketing Services & Retention 3/09-10/13 THOMPSON MEDIA GROUP, LLC Washington, DC

Launched new, multichannel direct mail series for all print and digital product renewals.

Collaborated with editorial, sales and brand managers to improve retention rates through direct mail creative, offers and premiums.

Full P&L responsibility for renewal channel including forecasting, budgeting, and expense reconciliation.

Oversaw four direct reports within marketing services department responsible for web, creative, telemarketing, list acquisition & production.

Procured lead lists and built lead generation campaigns to help inside sales to meet goals.

Assisted with rollout and training for Salesforce and Eloqua CRM.

Prioritized Marketing/Sales projects and facilitated business decisions for IT. Marketing Director, Golf Magazine and Sports Illustrated KIDS 6/05-11/08 TIME INC. New York, NY

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Oversaw staff of five direct reports responsible for direct mail, email, online, partnerships and audience development.

Doubled magazine subscription volume from golf.com YOY through language testing, offer placement, and seasonal email campaigns.

Developed SEO roadmap for golf.com resulting in 87% YOY increase in search referrals.

Increased page views for golf.com newsletters YOY through content and redesign strategy.

Generated $150K savings for Golf partnership subscriptions through new segmentation strategy. PREVIOUS PROFESSIONAL EXPERIENCE

Marketing Manager, Renewals, PEOPLE Magazine

Newsstand Marketing Manager, TIME INC.

Sales Analyst, REMY AMERIQUE

Account Coordinator, SAATCHI & SAATCHI

EDUCATION

New York University, Leonard N. Stern School of Business Masters of Business Administration, Marketing and Corporate Finance Rutgers College, Rutgers University, New Brunswick, NJ Bachelors of Science, Marketing

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