Marketing Information Technology

ASHAY ARBALE

**** ******** ****** *******, ** V*H0E6 Cell: 604-***-**** *****.******@*****.***

SUMMARY

A self-starter demonstrating expertise in business analysis, reporting and project management involving CRM database solutions, ERP and e-commerce systems. Thrive in managing complex technological solutions involving integration projects, campaigns & reports across digital marketing space. I oversee the development and delivery of omni-channel marketing solutions for clients, enabling smarter conversations with their vendors, brand and customers to build deeper relationships. I love the twin disciplines of creativity (art) and logic (science) that are required to execute successful marketing programs, in particular, the magic that occurs when data is transformed into insight and frames a marketing strategy. At heart I am a problem solver with a passion for improving on the tried and tested.

Client-facing professional with 8+ years of experience in project governance, business analysis, advanced reporting and client support. Thrive in hands-on leadership environment and multi-tasking demands. Consistently exceed goals, management objectives and quality performance standards.

Skillfully use project management skills to manage cross-functional teams across client/business to build requirements, track detailed tasks, initiate corrective action when necessary, and report on project progress. Competently present complex technical solutions to non-technical audiences.

Strong Marketing Campaign (Unica Affinium), SQL and Business Analysis skills including but not limited to Relational databases/DW concepts, BI/Reporting tools (Tableau, Business objects), Data Management, Data mining, Schemas, UNIX, SFTP and ETL processes. Thrive in managing multiple projects while using agile scrum methodology. Advanced skills in Jira and MS products such as Projects, Visio, Access and SharePoint. PROFESSIONAL EXPERIENCE

Epsilon Vancouver, BC

Marketing Operations Manager July 2014 - Present

(The leading provider of Multi-Channel Marketing Services in United States & Canada)

Lead CRM Operations for Database marketing including email, direct mail and SMS marketing management, list generation, and processing. Adequate Knowledge and understanding of CAN-SPAM and CASL rules.

Lead complex project and reporting initiatives for DB enhancements, campaign measurement, online/email metrics, consumer insights (demographic, behavioral, campaign etc.) and analytics involving large data sets, dashboards, and custom database solutions using SQL, Unica, BO and MicroStrategy tools.

Subject Matter Expert in providing Business strategy recommendations and building complex campaigns for omni-channels with advanced consumer/market segmentation.

Lead technology sessions with marketing business owners, external vendors and internal teams for requirements

(BRD, use cases, user stories), documentation and scoping of project initiatives.

Collaborate across cross-functional teams, internal stakeholders, end users on multiple platform integration from scoping, prioritization to standardization and deployment. Ensure Data collection, tracking/tagging requirements are met.

Manage associates on the team as direct reports supporting their career development, goal setting, and work queues while working in different time zone.

Managed SFTP and ETL processes including XML and REST Web services using both JSON and XML. Senior Business System Analyst January 2013 – June 2014

(The leading provider of Multi-Channel Marketing Services in United States & Canada)

Lead CRM operations, database marketing, direct marketing, loyalty program management, list generation, data analytics, solution design, email deployment, campaign management/testing and reporting.

Handled marketing campaigns across different platforms such as Email, Mobile/SMS, and Direct Mail for Healthcare, Consumer Packaged Goods and Retail clients.

Handled multi-wave, multi-segment, multi-channel marketing campaign initiatives across healthcare and CPG sector while working with reporting tools such as BO, Google Analytics. Business System Analyst August 2011 – December 2012

(The leading provider of Multi-Channel Marketing Services in United States & Canada)

Build Marketing campaigns using tools such as Unica Affinium including quality assurance of outbound processing and performance tuning of campaign segmentation and overall flow.

Coordinated build activities and production support (including enhancements), processes and associated tasks such as requirements, functional specification, testing (quality assurance) and other client documentation.

Knowledge of the email creation process (HTML, ESP admin) while implementing latest web trends and technologies. Up-to-date on email standards, database best practices for file processing. KPMG LLC Boston, MA

IT Advisory Intern June 2010 – Aug 2010

(One of the largest professional services firms in the world and one of the Big Four auditors)

Identified and evaluated IT related risks throughout development phases for clients from finance and retail sector. Areas included networks, operating systems, ERP, databases, security, and disaster recovery.

Conducted walkthroughs to understand client’s business processes, controls and data centers to assess controls and ensure accuracy.

Oracle Financial Services Software Ltd Mumbai, India Associate Consultant 2006 – 2009

(Subsidiary of Oracle Corp, IT solution provider to the financial industry worldwide)

As Team Leader utilized exceptional communication and problem solving skills to drive efficient implementation and support of PeopleSoft HR module for clients in the Retail, Finance, and HR sectors.

As liaison between IT and the Business partners from cross-functional teams demonstrated strong negotiation skills and successfully facilitated joint application development and management of full lifecycle PeopleSoft HR 9.0 implementation.

Responsible for requirement gathering, design, development, training and testing phases in addition to supporting the go-live process and troubleshooting of the implementation project.

Partnered with Business Teams / project stakeholders /S ME to define business requirements, Fit/Gap analysis and map the expectations to the delivery capabilities.

Performed vanilla comparison testing between demo database and copy of production to identify customization and analyzed the reports.

Authored and maintained the document for design/coding changes along with managing the production support activities for PeopleSoft HCM 8.1.

EDUCATION

Bentley University – McCallum Graduate School of Business Waltham, MA Master of Business Administration May 2011

Concentration: Information Technology

Project Manager - Analog Devices, Norwood, MA Sept 2009 – May 2010 In connection with yearlong Business Process Management MBA capstone course team project

Managed a team of six, served as primary point of contact for client and facilitated communications between Bentley MBA student team and client team.

Interviewed senior management at client location to collect data pertaining to existing core business processes (BPM) and operations for analysis.

Made recommendations to Senior Management and IT PMO for incorporation of a formalized IT Project Portfolio Management Process (IT PPM).

J. Nehru Engineering College Aurangabad, India

Bachelor of Engineering May 2006

Major: Information Technology

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