Marketing Communications

` Lori Simmons Zelenko

http://lzelenko.wixsite.com/lsz-communications

917-***-**** / ********@*****.***

Lori Simmons Zelenko is an award-winning marketing communications professional skilled at transforming brands through results-driven strategic initiatives across multiple media platforms. Exceptional writer. NYC- based. Independent thinker. Skilled communicator. Self-starter. Driven entrepreneur. Hands-on change agent.

Compelling brand storyteller. Demonstrable track record in lifestyle marketing communications.

Successful at maintaining open and ongoing dialog with influencers and media to successfully build brand profiles, engage target audiences and help drive sales

Published writer – lifestyle/spirits/tech/beauty/fashion/real estate/pets 2012 – present Contributing Style Editor/Marketing Communications Consultant

Writes extensively on lifestyle experiences – pitches and writes own features & ongoing series

Creates copy/communications programs/brand images for upscale home, fine jewelry, tech

Contributes cover stories and in-depth feature articles to high reach media outlets including: Hearst Corporation, MILLENNIUM Magazine, New York Lifestyles Magazine, MANN REPORT, Fashion Mannuscript, Hamptons, Caviar Affair, Art Bodega, American Artist, Interiors, etc.

Edits books on business as well as fiction and non-fiction

Edits magazine feature articles and develops content for social media/digital exposure 2007-2012 Communications Director - Parlux Fragrances Rihanna, Paris Hilton, Jessica Simpson, Queen Latifah, Nicole Miller, Marc Ecko

Aggressive media outreach to secure consistent print, broadcast, and digital media exposure for celebrity fragrance brands, assuring top of mind presence with consumers and industry

Interfaced directly with CEO to communicate growth agenda for Parlux to key media

Coordinated closely with marketing to support sales team – globally and nationally

RESULTS: Continuous print, broadcast, online/social media exposure - including everything from Entertainment Tonight and CNN to VOGUE. Marketing communications proved instrumental in driving strong sales for brands & built traffic at retail appearances: Rhianna at Macy’s set records. 2005 – 2007 PR Director - Gemini Cosmetics

Launched KISS fragrance collection inspired by the iconic imagery of the famed rock band

Generated media coverage at every stop on national retail tour by Gene Simmons

Managed logistics as well as media outreach to support celebrity in-store events

Launched Tommy Bahama Fragrance evoking the luxury of Island life; introduced first women’s scent for men’s brand

RESULTS: Media saturation for Tommy Bahama in women’s lifestyle media. Media exposure brought fans to Gene Simmons retail appearances, delivering chart-topping sales for KISS Awards received during decade-long tenure with global marketing communications agency, Finn Partners, for producing events and building brand awareness, included:

PR Oscar/Silver Anvil for producing The World’s Largest Grilled Cheese for Kraft Foods. Live for TV event received 240 TV hits worldwide including global coverage on CNN and national print exposure via AP wire service

Mercury Award for the launch of the first Hispanic fragrance, Mambo from Liz Claiborne Fragrances - Strategic outreach secured front page coverage in The Wall Street Journal Ms. Zelenko’s education, the foundation of her communication skills, includes Dalton School, Kent School, American University in Paris, George Washington University, Boston University M.S. graduate study.

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