Sales Manager

JENNIFER LORENZO

*** ******** **** ***** #***

Delray Beach, FL 33445

Cell 954-***-****

Email ****************@*****.***

SUMMARY:

Results driven professional with over 25 years of experience in the beauty industry, specializing in buying, planning and sales management. Consistently recognized for driving profitable sales by leveraging negotiation and problem solving skills, while maintaining strong vendor/retailer partnerships.

• Team Leadership • Ecommerce Merchandising • Multimedia Retail

• Product Development • Inventory Control • Retail Distribution

• Strategic Planning • Business Development • Sales & Marketing

• Annual Financial Planning • Category Management • Exceptional Presentation Skills PROFESSIONAL EXPERIENCE

THE BEAUTY BRAND CONSULTANT

FOUNDER Current

• Consultant specializing in product development, brand building, strategic planning, marketing and distribution.

OFFICE DEPOT

DMM/SR. DIRECTOR, TECHNOLOGY, ECOMMERCE MERCHANDISING 2014-2016

• Manage a $440 M Technology Business, partnering with over 80 vendors.

• Successfully integrated the Office Max and Office Depot website 6 months ahead of schedule by harmonizing assortments, promotions and pricing.

• Led the Technology team post-merger to achieve plan while keeping morale high during a major transition.

HSN

SR. BUYER, OVP BEAUTY 2010-2014

• Managed a $95 M Prestige Beauty, Hair and Personal Care Business, partnering with over 45 vendors.

• Led a website merchandising reinvention initiative for the Beauty Division by evaluating the competition, expanding assortments, simplifying navigation and adding sales supporting content improving web sales penetration by 15 % in just one year.

• Doubled the Prestige Beauty Business in just two years by maximizing key strategic brands and aggressively reducing unproductive sku’s.

• Reinvented fixed programming and special events for the Beauty Division by leading the strategy and execution, resulting in $15 M in incremental sales. STARBOARD CRUISE SERVICES

MERCHANDISE MANAGER 2009-2010

• Managed a $45 M Cosmetics and Fragrance business on 80 ships worldwide, partnering with over 30 vendors.

• Drove an incremental $3M in Fragrance launches by increasing the number of promotions, negotiating early ship dates and adding beauty specialist incentives.

• Implemented a new process to liquidate over $1 M in unproductive inventory supported by vendor funding.

COLORLAB COSMETICS

NATIONAL SALES DIRECTOR 2008

• Managed all buying office relationships in the U.S. and London.

• Created business driving strategies through sales programs, marketing, and events.

• Recruited, hired, trained, and developed a team of Regional Managers, Store Managers and Business Managers.

MACY’S/ MARSHALL FIELD’S 1998-2008

BUYER, COSMETICS 2006-2008

• Managed a $62 M cosmetic business in 58 stores, partnering with 10 vendors.

• Negotiated over $2 M annually in marketing support from vendors.

• Created and implemented seasonal marketing plans using several types of media including T.V., radio, and newspaper.

• Developed merchandising standards to maximize promotions, tour stores across the Midwest Region each quarter to inspect proper execution. Responsible for giving presentations to large groups of up to 150 people, including store leadership and vendor partners. BUYER, COSMETICS/FRAGRANCES 2003-2006

• Developed a new category of business by creating custom exclusive value color kits for a holiday program, resulting in $400.0 incremental volume.

• Maintained morale and productivity, while leading team through two corporate transitions.

• Implemented the Fragrance Foundation Program at Marshall Field’s by creating a training and study program to ensure certification success, later named retailer of the year by the foundation.

• Built new model for men’s skincare environment and secured 5 new high demand specialty brands, later expanding to top 15 doors.

• Created a sales program to support new fragrance launches by holding sales associates accountable for unit goals.

PLANNING MANAGER, FRAGRANCES 2001-2003

• Managed OTB for a $150 M Fragrance Business.

• Managed team of 5 Business Analyst Executives.

• Developed, coached and promoted 3 Analysts to Buyer and Planning Manager positions.

• Creatively improved turnover by reducing presentation minimums and implementing new inventory tracking system.

BUSINESS ANALYST/PLANNER MEN’S SHOES, COSMETICS 1998-2001

• Successfully managed the in stock levels at 95%.

• Proficiently utilized the Target Global Merchandising Systems. NORDSTROM

ASSISTANT BUYER, COSMETICS 1997-1998

• Conceived, created and implemented major department promotions for three stores.

• Refined replenishment system in collaboration with replenishment analyst. EDUCATION

Mankato State University, Speech Communications 1989-1990 Anoka Ramsey Community College, Speech Communications 1986-1988

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