Marketing Social Media

RENAUD SICARD

San Jose, CA 317-***-**** **********@*****.***

SUMMARY OF QUALIFICATIONS & SKILLS

• Bi-Lingual ability to communicate both verbally and in written form with a high level of fluency in English and French.

• Experienced in traditional and digital media.

• Highly motivated team player with excellent communication, organizational, leadership, presentation and interpersonal skills.

• Experienced in analyzing existing processes and designing new processes.

• Possess strong analytical and problem solving skills with the ability to adapt to a new environment and meet stringent deadlines.

• Highly adaptable and willing to work in challenging and cross-platform environments.

• Experienced in coordinating and leading meetings.

• Mid-level expertise with Virtual and Augmented Reality Marketing. EDUCATION

• Master of Science in Digital Arts, International Technological University, San Jose, CA

• Bachelor of Science in Marketing, Minor in Business Technology, Marian University, Indianapolis, IN SOFTWARE

Adobe Premier Pro, Autopano Video and Giga, CrowdPeak, DaVinci Resolve, Dreamweaver, Developer Tools, Email Acid, Hootsuite, Jotform, InDesign, Illustrator, Litmus, Leadpages, Maya, MailChimp, Mixpanel, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Access, Drupal, Photoshop, Sitefinity, Salesforce Marketing Cloud, SQLight, SharePoint, Tweetdeck, WebEx, WordPress, Unity. PROFESSIONAL EXPERIENCE

SpeakBeat iOS App

Marketing Consultant

San Jose, CA February 2016 – December 2016

• Help social media engagement platform using Twitter, Facebook, and Instagram

• Develop and designed landing pages for events

• Design and code HTML and CSS emails and deploy marketing emails via MailChimp

• Use Leadpages to create content event pages

• Explore new avenues and methods for effective marketing lead generation

• Use Social channel to keep consumers engaged with a fresh daily post with the most engaging content within the App. Deployed the content via Hootsuite platform. International Technological University

Digital Marketing Assistant

San Jose, CA September 2015 – November 2016

• Aggregate and report website metrics via Google Webmaster Tools, Google Analytics.

• Bring User Experience Design thinking and development process for digital marketing and coordinate the development and execution, including

• Responsible for creating marketing reports for senior leadership.

• Manage marketing leads using MailChimp.

• Design processes to enable tracking data and webpage analysis.

• Work with Marketing Design, Web Support and Communication teams on website improvement and new projects.

• Conceptualize, define, and present new strategies for social media campaigns.

• Leverage Twitter engagement via social media tools to create twitter ad campaigns.

• Create marketing surveys using Jotform.

• Utilize Google Ads Words to create marketing campaigns aimed at a global audience.

• Collect digital metrics and statistics for reports and project recaps.

• Assist with internal and external communications for email design. Eli Lilly & Company

Communications Coordinator

Greenfield, IN February 2015 – June 2015

• Responsible for maintaining content on Elanco’s SharePoint intranet and collaboration site such as CrowdPeak.

• Prepared and scheduled internal and external emails via Exacttarget Email platform for distribution to employees and advocates email news series though constant formatting and testing of HTML, CSS knowledge.

• Maintained and organized archive of creative assets as well as managed the procedure and workflow for approving external content.

• Created and uploaded videos for distribution via email. Optimized this content for viewing on PC and mobile devices.

• Assisted with scheduling photography sessions and video shoots. Salesforce Marketing Cloud

Catapult Rotational Associate

Indianapolis, IN May 2014 – February 2015

1st Rotation: Email, Mobile, Social Marketing

• Planed, created, and deployed strategic approaches for a brand new email campaign.

• Created content and templates for product emails.

• Utilized language skills to translate English to French documents for a new mobile campaign.

• Created reports for social media tracking campaign for the Connection’14 event. 2nd Rotation: Services North East Region Email Production

• Focused on QA specialist with 5 clients email before deployments

• Worked on email client production by correcting errors on HTML and CSS codes.

• Led the weekly client email marketing campaign meeting. 3rd Rotation: Mid-Market Services

• Conducted guided sessions by coaching mid-market business on the functionality of the Salesforce Marketing Cloud Application

• Conducted business sales development with new and existing clients.

• Instructed clients on the Email Application/ Data extension/ Salesforce integration Marian University Marketing Communication

Web Design and Communication

Indianapolis, IN Fall 2012-2014

• Managed and created mass media web-mail via ExactTarget.

• Refreshed content and created new content using Sitefinity.

• Developed web projects for school departments that required an enhanced web presence.

• Enhanced sites for maximum efficiency for target audiences.

• Coordinated and directed photo shoots for brochures and other media.

• Served as a promoter for Marian University at the Indianapolis Chamber of commerce.

• Worked with the university IT department on website improvement to better reach audiences.

• Assisted the Director of Internet Analysis in developing and completing web projects. ACHIVEMENTS

• Master Degree Capstone Project of a 360 Video – Virtual Tour of the ITU campus - Fall 2016

• Won District Division at the National Student Advertising Competition - Spring 2014

• Industry Champion for Business Strategy Game - Fall 2013

• NAIA Award selected for State team and best defender of the year 2012. - Fall 2012

• Awarded scholarship for Marian University Soccer Team. - Fall 2010 - 2014

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