Sales Medical

G A R Y L U C I N S K I

** ******** ***** *******, ** 14222 716-***-****

************@*****.*** www.linkedin.com/in/garylucinski S E N I OR EX E CU T I V E – BU S I N E S S DE V E L OPME N T & SA L E S Medical Device Instrumentation Patient Care Physician Business Development Accomplished and energetic sales executive with a solid history of achievement in sales and business development. Motivated leader with the strong organizational and prioritization abilities to exceed corporate and personal goals. Respected for building, training, and mentoring independent and in-house sales teams.

Successful at setting and executing strategic initiatives for key relationships to acquire and maintain a robust customer base. Proven experience building excellent client relationships, offering strategic insight, and applying value-added strategies to improve market share. Recipient of multiple recognitions for outstanding sales growth.

Represented and grew multiple start-up medical companies such as American Endoscopy, US Endoscopy, EndoChoice, Medivators, Richard Wolf, and others. Exceptional closing ability, proven leader, creative thinker providing out of the box solutions; passionate about improving patient outcomes. S A L E S AND BU S I N E S S DE V E L OPME N T EX P E R I E NC E THE CAERUS GROUP, LLC – Richmond, VA 2012 – Present The Caerus Group, LLC (http://caerus.io/) is a provider of alternative reflux treatment solutions, giving patients new options for management of GERD and silent reflux disease. The company has built 5 reflux centers across New York, Georgia, and North Carolina.

Co-Founder / Vice President of Business Development Founded and guided a start-up company building reflux centers across the country. Prospect, present and implement clinical protocols. Built and maintained strong, long-term business relationships by offering innovative solutions and patient training programs to physicians and their staff.

Raised capital, presented to large medical investor groups and trade conferences, and advocated for esophageal cancer screenings as part of annual patient checkups.

Engaged Key Opinion Leaders across the country in gastroenterology and otolarynology to endorse the Caerus sales model.

Assisted in developing and patenting intellectual property to help diagnose reflux disease. PENTAX MEDICAL USA – Montvale, NJ 1996 – 2012

PENTAX Medical (www.pentaxmedical.com) is a division of HOYA Group delivering endo-imaging solutions through leading-edge optical technologies, including image management systems for endoscopy procedures. Regional Manager – New York and Pennsylvania

Assumed responsibility for PENTAX Medical’s upstate and western Pennsylvania territory, while nurturing high profile accounts and Key Opinion Leaders across the US. Presented to C-level executives in major teaching hospitals, focusing on sales over $2 million, while managing a sales and service team and controlling operational expenses of the territory. Skilled in endoscopic ultrasound equipment and procedures.

Achieved consistent increases in customer satisfaction, retention and account growth. Gary Lucinski Page 2 of 2

S A L E S AND BU S I N E S S DE V E L OPME N T EX P E R I E NC E (continued) PENTAX CANADA – Mississauga, ON Canada 1991 – 1996 Vice President of Sales and Marketing

Promoted to assume leadership of the Canadian market. Hired, trained, and mentored 7 sales representatives across Canada, working closely with hospitals, physicians, and clinics.

Led marketing initiatives to rebrand a failing endoscopy product, and implemented a creative sales offering new to the Canadian market that increased market share from 2% to 25% within 5 years.

Re-vamped a failing distributorship by re-aligning profitability via a direct sales model.

Introduced unique methods for procuring equipment for hospitals and clinics. P R I OR EX P E R I E NC E

Prior experience includes sales and sales management experience with PENTAX Precision Instrument Company, selling flexible gastroscopes, ENT, and surgical instruments, and Orthopedic Equipment Company, selling a mobile C-Arm Image Intensifier for orthopedic, cardio vascular and urology procedures. Also founded and profitably operated for 20 years, Le Metro Bakery & Café, a high successful food manufacturing company and retail bakery / café, with 5 locations across the Buffalo, NY area. Named “Top New Restaurant” by Business First magazine; won several bakery awards for innovative creations. E DUC AT I ON / C E R T I F I C AT I ON S

Certified Radiologist Technologist (RT), The American Registry of Radiologic Technologists (ARRT) Graduate / Instructor, Dale Carnegie

Miller Heiman Solution Selling Course – Effective Closing Precision Selling – Masters Course

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