Sales Design

Michael Roach

Creative Director + Art Director + Graphic Design

EYE TO EYE CREATIVE

Owner 2015 – present

Eye to Eye Creative specializes in designing new

launch magazines, redesign of existing publications and contract magazine art direction. Clients

range from business-to-business, technology,

manufacturing, supply chain publications and

annual reports. Design of customized white

papers and research briefs for print and electronic publishing primarily for Fortune 500 companies.

Supervision includes assigning national/international photography shoots and conceptual illustration.

Q U A L I F I C A T I O N S

• Self-motivated management professional

• Budget oversight

• Corporate/brand design

• UX experience

• Corporate marketing strategies

• Logo design

• Adobe Suite

• Design Thinking Methodologies

• Website design

• Superior typography skills

E D U C A T I O N

Syracuse University (SU)

Syracuse, NY

BFA: Advertising Design (GPA 3.5)

New York University (NYU)

New York City, NY

Summer program: Advertising Internship via SU

S K I L L S

Several years of award-winning art direction plus

involved in corporate strategy for growing the business. Assisted management with editorial and production

staff. Always motivated to find the right visual solution. W O R K E X P E R I E N C E

5.2010 – 06.2015

Creative Director

EH Publishing/Peerless Media Framingham, MA

• Designed on line interactive sales and marketing collateral as well as responsible for 5 magazine titles.

• One of the principal founders of Peerless Creative Content Division-(January 2014). PCC developed

exclusive content through research, white papers,

freelance contributors, and from Peerless Media

archives. Also, created interactive digital inserts.

(Samples: e2open, Stratasys).

• Negotiated with outside vendors photography,

printers, and stock art to save over 40% from

annual budget.

• Created visual concepts that appeal to readers in according to the demographic audience.

09.1984 – 04.2010

Senior Art Director/Art Director

Reed Business Information/

Cahners Publishing Newton/Waltham, MA

• Responsible for working with 11 magazine titles, art staff, freelancers, and working with corporate management toward business growth.

• Designed unique print materials, including client advertisements, promotions, brochures, and logo

designs. Including several award-winning layouts

and magazine redesigns. Created several projects

for sales and marketing teams.

www.eyetoeyecreative.net

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