Director of Sales
Resume:
SHARON HAVRANEK
CHARLOTTE, NC *8202
acysxt@r.postjobfree.com
PROFESSIONAL SUMMARY
RESULTS DRIVEN MANAGEMENT PROFESSIONAL with more than 15 years of progressive experience identifying and capitalizing on marketing opportunities to drive revenue and profit growth. Adept at developing sales representatives, account executives, and technical support staff to excel. Accomplished leader leveraging experience in profit and loss (P&L), operations, sales, marketing, product knowledge, and human resource management. Business partnership specialist adept at fostering relationships with decision makers, determining employee strengths, and lead in overall fiscal acuity. AREAS OF EXPERTISE
Digital Media Strategy
Advertising & Publishing
Regional Sales Mgmt.
Training & Development
Operations Management
Program/Product Development
P&L Management
Market Segmentation
Sales & Marketing
CAREER HIGHLIGHTS
Managed the fiscal forecasting, daily operations, and employee development of five profit centers, leading strategic planning of revenue goals, marketing objectives, and product/service design. o Restructured staff assignments and operations workflow for an underperforming profit center, generating a 51% increase in sales revenue while reducing expenses by 6%.
Spearheaded digital sales efforts, investing in the development of a newly optimized website and facilitating digital advertising training to inform Sales Representatives of strategic industry language. o Increased digital sales by 100% within a year’s span.
Enhanced sales revenue by 17% through integrating strategic territory reassignments. PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
Directed the sales and business development of the company’s entire U.S. southeastern region, spanning the states of NC, SC, GA, TN, LA, and FL, overseeing 12 publishers/sales directors. o Sold services in print advertising, digital sales, e-newsletters, web advertisements, and social media ads, coordinating with sales teams to develop budget strategies to improve market opportunities for clientele.
Oversaw strategic planning and implementation of new initiative incorporating web, print, events, and social media into a three-month health and fitness program targeting families across several regional states. o Program generated $500K in annual revenue and attracted thousands of participants.
Played a key leadership role in managing program initiatives for parenting publications, including Mom Matters Lunch and Learn, accruing $40K annually and securing 125+ attendees for each boutique-sized event.
Oversaw the fiscal planning and strategy for a sales team with a $1.4M+ revenue budget, directing the hiring, training, and performance of 18 employees, including account executives and sales support staff.
Led the implementation of best sales practices regarding cold call volume for two employees, increasing daily call rate by 16%.
SHARON HAVRANEK
625 N. MYERS ST.
CHARLOTTE, NC 28202
acysxt@r.postjobfree.com
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS CONTINUED
Administered sales coaching both in groups and one-on-one for as many as 14 underperforming employees at a time, leading all representatives to achieve individual sales goals. o Instrumental in coaching the recipient of the Salesperson of the Year Award.
Achieved the highest regional sales growth for the year despite economic downturn, exceeding the department annual sales goal by 2.2%.
Generated more than $185K in new business as a direct result of using co-op dollars in a single year.
Developed account base by 11% and audience base by 26% through overseeing the development of new products, such as e-newsletters, and revenue streams, including sponsored content.
Managed concept development for customized events to generate more than $300K in annual revenue.
Met revenue and profit expectations throughout the Great Recession from 2006 to 2009.
Maintained new business sales, referrals, and account retention to achieve individually assigned quota and play a key role in fulfilling branch sales goals.
Became a two-time recipient of the Eagle Award, given to the top 10 performing Sales Directors company-wide.
CAREER HISTORY
Morris Media Network – Charlotte, NC 2014 – Present NC Parent Group Publisher 2016 – Present
South East Regional Director of Sales 2016 – 2016
NC Group Publisher 2014 – 2016
Carolina Parenting, Inc. (Acquired by Morris Media Network) – Charlotte, NC 2000 – 2014 Group Publisher 2005 – 2014
Publisher 2000 – 2005
American City Business Journals – Charlotte, NC 1998 – 2000 Sales Director
Adecco Staffing – Charlotte, NC 1996 – 1997
Branch Manager
Newark Electronics – Charlotte, NC 1995 – 1996
Branch Manager
Gannett Company, Inc. – Utica, NY 1985 – 1995
Classified Sales Manager 1991 – 1995
Co-Op Sales Manager 1988 – 1990
Sales Representative 1985 – 1987
EDUCATION & LICENSURE
Courses completed, Bachelor of Business Administration (BBA), Marketing Utica College of Syracuse University – Utica, NY
Real Estate License: State of North Carolina
Contact this candidate