Senior Management in Sales, Service, Quality, EH&S
Resume:
NAYEF
ASKOUL
Nationality:
United
States,
Lebanon
•
Current
Location:
Dubai,
UAE Mobile:
+1971- 50- 5537897
•
E- mail:
*******@*****.*** SALES
&
BUSINESS
MANAGEMENT
EXECUTIVE Strategic
Market
Planning
/Global
Ventures
/
Profit
Optimisation Process
Improvement
/
High
Growth
and
Established
Organisations
/
Diverse
Products
and
Services Seasoned, ambitious executive with 25- years record of achievement in developing and directing strategic sales, business development initiatives in ever- changing, dynamic environments. Proven success in creating strategic sales plans, developing prospects, growing key accounts, increasing revenue and profits, and implementing positive change. Expertise in establishing, building,
and
solidifying
long- term
relationships
and
top- performing
teams,
leading
and
motivating
staff,
prospecting,
closing
sales, and implementing financial strategies. Remarkable organisational and planning skills with appropriate attention to detail. Demonstrated ability to determine business strengths and weaknesses and to develop action plans resulting in quantifiable improvements
to
both
P&L
and
service
quality. Areas
of
Expertise:
• Strategic
Planning
and
Implementation
• Cost
Reduction
and
Avoidance
• Turnaround
/
Crisis
Management
• Recruiting
and
Staffing
Initiatives
• Contract
Development
/
Negotiations
• Budget
Administration
/
Management
• Internal
Systems
and
Controls
• Operations
Analysis
/
Process
Redesign
• Staff
Development
Programs
• Team
Building
and
Leadership
KEY
SKILLS
ASSESSMENTS
ü STRATEGIC
KEY
ACCOUNTS
PERFORMANCE
–
Develop
and
implement
strategic
and
tactical
sales
and
marketing
avenues
to
aggressively develop
major
accounts.
ü DEEP
UNDERSTANDING
OF
SALES
FUNCTIONS
–
Strong
communicator
with
a
proven track record
using
consultative
sales techniques and
strategies
to
influence,
negotiates,
gain
commitment,
and
develop
relationships. PROFESSIONAL
EXPERIENCE
LENNOX
MIDDLE
EAST
(AIR
CONDITIONING)
•
Jabel
Ali
Free
Zone,
Dubai Service
and
Marketing
Director
–
ME
(Commercial,
VRF,
Residential
and
light
Commercial)
•
Apr
2013
-
Present
• Managed the significant challenges associated with an emerging business by heading the service teams in implementing and executing
the
installations
and
maintenance
projects.
Leading
the
company’s
team
in
setting
up,
utilization
and
complying with
the
Health,
Safety
&
Environment
(EH&S)
system.
Continuously
motivate
the
sales
team,
and inspire
them
to
ensure appropriate balance between tactical and strategic demands. Coordinate for the sales operations with all the other departments of the company. Represent the company’s business policies in various conferences, trade fairs, and networking
events
to
attract
more
and
more
clients. Selected
Contributions:
Scoped, spearheaded and implemented new strategies, tactics, and plans for future growth of company’s database. Build customer
relationship,
to
assess
requirements
and
satisfied
clients
without
compromising
with
the
company
profits.
Establish performance based goal for each employee, and
monitor the employees throughout enactment. Assess the sales team,
and
cross
validate
smooth
operational
and
organizational
growth;
initiate
changes
in
the
team
members
if
necessary.
Tactfully competed technical challenges related
meet the sales target set
within the
given
deadline
with restricted territory, and
accounts.
Generate
reports
based
on
facts
to
be
presented
before
the
senior
managers,
and
shareholders.
Extensively travel locally and across various countries to attend various business meetings with consultants, contractors, customers,
seminars
and
events.
Effectively
communicate
the
value
proposals
with
different
presentations. NAYEF ASKOUL • Page 2
RAIN
BIRD
INTERNATIONAL(LAND
SCAPING)
•
Jafza,
Dubai Senior
Area
Manager- GCC
–
Sevice/Sales/
Marketing
•
March
2012
-
February
2013 Initiated
and
implemented
service
controls,
processes,
policies
and
procedures
across
the
company’s
business
units: s Implementing
the
service
plans
designed
to
help
clients
with
the
on- site
irrigation
professional s Maintain
healthy
and
updated
central
control
system,
maximize
the
system’s
performance,
and
use
water
intelligently. s
Advise
on
how
to
maximize
system's
efficiency,
assistance
in
troubleshooting
an
on- site
problem Implemented
new
strategies,
tactics,
and
plans
for
future
growth
of
company’s
database
and
business
performance. CARRIER
ME- QATAR
•
Doha,
Qatar
Business
Unit
Manager
–
Service
&
Parts
•
March
2010-
Feb
2012
Orchestrate
all
bottom- line
factors, including
company
vision, long- range
strategic
planning
for
best
allocation
and
utilization of
resources,
Forecasting,
budgeting,
administration,
Implementing
Best
Practices.
Contributed
to
the
success
of
strategic
initiatives
for
development
of
Facilities
Management
and
Maintenance
Divisions
(Sales
&
Operations);
Planning
and
executing
comprehensive
sales,
service
to
maximize
financial
performance.
Built collaborative rapport with all potential and existing Clients to cover various areas of responsibility and leading the technical
and
sales
teams.
Tactfully
competed
technical
challenges
related
with
the
Project
management
and
supervising
team.
Demonstrate
leadership
and
tact
to
develop
sales
&
marketing
strategies
focusing
on
sales
of
Company’s
Service
Business
Unit. JOHNSON
CONTROLS
IN.
•
Dubai,
UAE Business
Manager- GCC
•
Apr
2009
-
Mar
2010
Functioned as Business Manager- Service and Rental Solutions& Service- GCC Region; Identified and assessed business opportunities
as
well
as
potential
customer
for
business
growth
and
for
Company’s
Equipment
Rental
Division.
Leading
the
Sales
and
Service
Team
to
ensure
that
their
account
portfolios
are
achieving
growth,
proper
profit
levels,
and customer
satisfaction.
Accountable
for
forecasting,
budgeting,
administration,
client
relations,
and
P&L
oversight.
Upheld superior level of expertise to engage new improving skills in the team to increase sales effectiveness including; developing
commercial
awareness,
reporting,
proposition
qualification
and
effective
planning. CARRIER
MIDDLE
EAST
•
Dubai,
UAE Regional
Sales
Manager
•
Sep
2000
-
Feb
2009 Delegated
work responsibilities and headed a team to handle Toshiba Brand
marketing, sales and service operations throughout Gulf & Middle East, positioning company as major distributor in multination region. Utilised key skills assessment to enhance organisational capabilities to expand
market across
GCC states, Iraq, Iran, Lebanon, Syria, Jordan, Yemen and Pakistan.
Report to General
Manager.
Travel regularly to: Update the information about competitor activity and changes in
market requirements; Negotiate and close deals
on
products,
services
and
marketing
campaigns.
Identified
and
hired
distributors
for
new
markets. Selected
Contributions:
Scoped,
spearheaded
and
implemented
comprehensive
sales,
service
and
P&L
strategy
to
maximize
financial
performance.
Lead the company’s quality team for Business Process Reengineering; Development and Implementation for quality improvement
standards;
managing
compliance
with
the
standards
of
ISO
and
ACE
(Achieve
Competitive
Excellence).
Exceeded
the
annual
revenue.
Business
growth
from
$3.5
million
to
$27
million
annually
in
7
years
(more
than
540%).
Spearheaded
consumer,
competitive
research,
worked
closely
with
factory
for
product
price
and
quality
negotiation UTS
CARRIER
•
Abu
Dhabi
&
Al
Ain Service
Sales
Engineer
•
Feb
1990- Dec
2000
Controlled
endeavours toward creating
and
overseeing sales strategy, supervised
a sales
and service team
of
up to
140
and headed
the
policy
and
process
development
resulting
in
significant
sales
growth
Identified and cultivated business opportunities for growth. Spearheaded forecasting, budgeting, administration, client relations, and P&L oversight. Led the company’s team in setting up and utilization of
Health, Safety
& Environment (EH&S) system.
Strategically
positioned
as
main
point
of
contact
to
interface
with
clients
while
conducting
site
assessments
and
recommending appropriate
solutions
for
air
conditioning,
refrigeration
and
BMS
projects. EDUCATION
AND
CREDENTIALS
Associate
Degree
(BT)
•
Computer
Analyst- BATC,
LEBANON
–
1984 Bachelor
(BSc/BA)
•
Electrical
Engineering- UNIVERSITY
OF
COLORADO,
USA
–
1988
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