Manager Marketing

RESUME

Armine Beybutyan

Address: *** * ******* **, ******** CA 91206

US status: US Permanent Resident

Mobile: 323-***-****

E-mail : ***.*********@*****.***

OBJECTIVE

Seeking for a Marketing Manager position in a well-established company, where I can use my skills, education and enthusiasm in a professional, growth-oriented business environment.

QUALIFICATIONS SUMMARY

A dynamic, hard-working and results-driven marketing professional with extensive experience of technically complex product and brand promotion in the global market. A proven record for using strong technical, interpersonal and communication skills to enhance organizational efficiency and profitability. Feel comfortable working in a fast-paced and growth-orientated environment; able to carry multi-task duties effectively, and flexible working as part of a team, as well as individually. Excel in:

• Marketing Strategies & Campaigns • Graphic Design & Digital Marketing

• Market Research & Planning • E-Marketing Strategy Development & SEO

• Sales & Technical Collateral • Public & Media Relations

• Web & Print Content Development • New Product Launch & Event Planning

• Product Promotion & Branding • Interpersonal & Communication Skills

PROFESSIONAL EXPERIENCE

Since 2013

Freelance Digital Marketing & Graphic Design Specialist for Local Businesses (Smoke & Vape shops, Jewelry store) in Los Angeles area

- Develop and execute digital marketing campaigns through SEO/SEM, social medias

- Create promotional materials (banners, posters, flyers…) and consult marketing

- Design and maintain websites, social media sites

- Provide custom logos and graphic design for web and print

Achievements:

* Expanded and established online company awareness, and increased traffic to website/social sites through executed digital marketing campaigns and SEO

Jul 2009 – Oct 2012

International Strategic Marketing Manager at Korenix Technology Co. LTD, Taipei, Taiwan (Beijer Electronics Group, Sweden)

- Served as a primary contact for marketing activities in the international market

- Determined marketing priorities and lead their implementation by working with Executive team, Product and Sales Management

- Designed and managed annual global marketing activities, including product / brand promotional strategies and tactics across multiple platforms in both domestic and international markets

- Handled writing and editing of all marketing collateral, including technical and product promotional materials, press releases, white papers, case studies, catalogs & brochures, website content, newsletters, as well as materials for exhibitions and other events

- Carried out digital and print media advertisements, media communications

- Maintained company’s general website (www.korenix.com) and vertical application websites (www.korenixsecurity.com; www.korenixembedded.com)

- Executed digital marketing programs through organic and paid search optimization (SEO, Google Advertising / Google Analytics…)

Achievements:

* Expanded brand awareness by increasing visibility in the web through materials published in international industry-related media platforms.

* Increased web traffic and promotional efficiency by expanding advertisement volumes at

lower promotional budget through unique methods of organic search optimization.

e.g. Company’s web traffic has been increased over 200% at over 90% decreased advertisement costs. Visits via Organic search engines have been increased almost 600%

Feb 2009 – Jun 2009

Regional Sales Manager at Korenix Technology Co. LTD, Taipei, Taiwan (Beijer Electronics Group, Sweden)

- Conducted marketing research and developed new partnership channels in Russian & French language markets

- Managed Product Sales directly and through distributors

- Translated company’s promotional materials (English to Russian / French)

Oct 2008 – Jan 2009

International Marketing Manager at H Bank Technology Inc., Taipei, Taiwan

- Conducted marketing research, developed new partnership channels in Russian & French speaking markets

- Translated company’s promotional materials (English to Russian / French)

Jan 2007 – Jun 2008

International Marketing Manager at Information Technologies Education CJS Company (ITE CJSC), Yerevan, Armenia

- Conducted marketing research in the international market of company’s multimedia and software products, elaborated marketing strategy, implemented marketing mix and conducted sales in North American and European markets

- Developed and Elaborated Business Marketing Plan required for CAPS (Competitive Armenian Private Sector) project, 2008

Achievements:

The newly developed marketing plan has won financial support from CAPS’s project for participating in Armenian High Tech Road Show in Silicon Valley (USA), 2008.

Spring 2006

Internship in commercial department at “AXA Assurance”, Cabinet Niddam, Nice, France

- Reviewed, processed and managed insurance contracts

- Provided credit service

Summer 2005

Internship in marketing and sales department at H Bank Technology Inc., Taipei, Taiwan

Provided assistance in marketing and sales of company’s hydrogen storages

Summer 2004

Internship at Ministry of Culture & Youngsters Questions of RA, Yerevan, Armenia

EDUCATION

2013 – 2014

- Computer Aiding Drafting and Design courses, (Graphic Design)

Advanced Computing Institute (Los Angeles, USA)

2006 – 2008

- Master in Business Administration, major - International Business

Jean Moulin Lyon 3 University (Lyon, France)

- Economic’s Master in Business Management, major – International Business

French University in Armenia Foundation (Yerevan, Armenia)

2002 – 2006

- Bachelor in Science of Management, major - Trade

Jean Moulin Lyon 3 University (Lyon, France)

- Bachelor in Economics, major – Trade (Commerce)

French University in Armenia Foundation (Yerevan, Armenia)

OTHER SKILLS & ACHIEVEMENTS

Official French-Armenian-French translator for French delegates during President Jacques Chirac’s

official visit to Armenia in 2006

Marketing research of Armenia’s vehicle market (“Armenia-Lada” Rus-Arm Joint Venture), 2006

Research of Armenia’s natural juice market in 2005 (University project)

COMPUTER LITERACY

MS Office (Word, Excel, PowerPoint, Access), Adobe Creative Suite (Photoshop, Flash, Illustrator, InDesign, Dreamweaver) PowerDirector, Pinnacle, Windows Movie Maker, WordPress, Search Engine Optimization

LANGUAGE SKILLS

Armenian: Native

English, Russian, French: Fluent

Trad.Chinese (Mandarin), German,

Spanish:Beginner

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