Social Media Project Manager
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PROFESSIONAL EXPERIENCE
Southard Studio
Freelance Designer I 08.16–Present
Suffolk Federal 2005–2016
Digital Marketing and Social Media Director I 01.15–08.16 Served integral role in growing institution from $650 million to $1 billion in assets in under 10 years. Proven record of success in exceeding corporate goals for over a decade as the voice and image of the credit union. Creative Director
• Provided full-service design and production support for all promotional collateral:
• Strategic Implementation • Posters and Fliers • Branch TV Storyboard Ads
• Brand Development • Brochures and Inserts • Custom Web Graphics
• Direct Mail Campaigns • Branch Displays • Web Banner Designs
• Print Ad Design/Placement • Pre-press Production • Copywriting/Proofreading Website Management
• Full management of website content and functionality; provided website data analysis for strategic implementation and compliance oversight of all content.
• Digital strategy development for institution’s full online presence. Social Media Director
• Successful simultaneous launch of all social media channels including Facebook, Twitter, LinkedIn, Google+ and Pinterest.
• Development of all social media narrative, custom graphics, photography and photo editing, employee advocacy programs and analytics reporting.
• Strategic application of social media analytics to enhance online presence, engage membership, and to manage/maintain online reputation. Photographer
• Responsible for all corporate, location, and event photography, location scouting and photo processing/editing.
Director of Marketing I 01.06–01.15
Eliminated organization’s need for outsource of all advertising, design, copywriting, photography, and digital image-editing. Streamlined company processes related to creative workflow, design, print production, and billing of creative. Project Manager I 01.10–12.14
• Developed and integrated all new Online Banking products including Bill Pay, Remote Check Deposit, Account to Account Transfers, Person to Person Transfers and Mobile Banking. Seamless integration of all new products.
• Orchestrated grand opening of 2 branches from event concepts through openings. Marketing Coordinator I 01.05–01.06
Approached Suffolk Federal with proposal for short-term, intermediate and long-term goals for the integration of a full-service in-house creative department; accepted the available Marketing Coordinator position with contract renegotiation after first year. Curran & Connors, Inc. 1995-2005
Senior Art Director I 2002-2005
Award-winning designer of annual reports, corporate branding and identity systems, consumer advertising, product packaging, tradeshow booth displays, brochures, posters, catalogs, newsletters, corporate/formal invitations and website templates. Art Director I 1998-2002
Responsible for the training, supervision, assignment of workloads, new staff program development and implementations, and review of staff projects. Graphic Artist I 1995-1998
Matthew Southard
**************@*********.***
ABOUT
Matthew Southard is a Creative Director
with extensive experience in providing
dynamic visual solutions for Fortune 500
firms, not-for-profits and local businesses.
SKILL SET
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat Pro
Hootsuite
WordPress
EDUCATION
Rochester Institute of Technology
Rochester, NY
Bachelors Degree
Advanced Imaging Arts and Sciences
3.85 GPA
PORTFOLIO SAMPLES
https://southardstudio.myportfolio.com
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