R A C H E L

J U T K O W I T Z

SUMMARY

Collaborative and results oriented strategist with 9+ years of experience in advertising, marketing, digital, PR and e-Commerce. Specializes in translating client goals into innovative brand experiences that result in increased desirability and sales. Works closely with creative and technology teams to bring creative solutions to life. Industry experience includes fashion, lifestyle, entertainment, and tech. OBJECTIVE

Seeking B2C strategist role as opposed business to business as my current role is at an agency specializing in only B2B editorial content EXPERIENCE

SJR

Director & Creative Strategist New York, NY

• Leads client engagement from initial strategy concepts through final implementation stages at B2B content agency

• Defines creative strategies for specific client’s business, brand and user goals optimizing brand opportunity

• Conducts initial brand audit, market research based on competitive landscapes, relevant whitespace findings, innovation trends, quantitative and qualitative measurements for the initial strategy foundation

• Defines strategy goals for digital products and brand positioning based on findings and brainstorm sessions

• Presents strategy for custom content, e-Commerce solutions, partnerships and campaigns designed for specific client engagements to maximize audience development, engagement, growth and brand relevancy

• Collaborates and manages a team of designers, developers, copywriters, videographers, editors, UX and analytics specialists that bring creative solutions life, additionally manages outside agency communications White Space Group

Strategist & Account Manager New York, NY

• Worked with clients on creating 360o comprehensive strategies to define and launch online businesses

• Conceptualized opportunities for client’s branding, digital marketing, content and e-Commerce site

• Identified areas of opportunity based on all elements of the client’s specific product development process, brand positioning, target audience, sales funnel, consumer touchpoints, competitors and client’s goals

• Led brand strategy and consulting for campaigns, social media, influencer collaborations, press outreach, partnerships, packaging design, social commerce platforms, editorial and product content creation, CRM and email marketing, advertising and events while maintaining brand cohesion across all initiatives Anthem Worldwide

Strategist & Account Manager New York, NY

• Managed client relationship with Revlon and Almay and led the execution of brands’ marketing deliverables

• Optimized opportunity for promotion of special influencer projects with brand ambassadors, limited edition collection with Marchesa, visual merchandising, new product launches and Almay re-brand creative asset deliverables Warner Bros.

Senior e-Commerce Administrator New York, NY

• Created sales and promotion strategy for seven product microsites, DC Comics and entertainment campaigns

• Managed social media handles across channels, created content calendar and managed the team that developed assets Patricia Field

e-Commerce Manager New York, NY

• Managed e-Commerce site sales and promotion strategy, team, the content creation for product and editorial, email marketing, visual merchandising, social media, press, events, media partnerships, launches, measurement and analytics

• Established media relationship with E! network to created television segment for E! News during launch of Sex and the City that promoted SATC product merchandise, built brand awareness and drove site traffic leading to increased sales

• Cultivated relationships with fashion media and bloggers to create brand opportunities, promote site and drive traffic EDUCATION

Tulane University New Orleans, LA

BS cum laude in Business Management Majors: Consumer Behavior and Finance ADDITIONAL FREELANCE WORK

Past brand strategy for special projects at different times throughout the period, including work for: Marc Jacobs, Derek Lam, Erin Fetherston, Macy’s and Red Bull 206 West 21st St, New York, NY

acyqyy@r.postjobfree.com

+1-301-***-****

racheljutkowitz.com

May 2016-Present

(B2B)

Dec 2014-May 2016

(B2C)

June 2013-June 2014

(B2C)

Feb 2012-Jan 2013

(B2C)

Aug 2010-Oct 2011

(B2C)

Aug 2004-May 2008

2008-2016