Marketing Sales

MARKETING AND COMMUNICATIONS LEADER

Marketing leader with extensive experience in formulating branding strategies that resonate and improve awareness among key target markets resulting in enhanced NOI. Team builder experienced in managing internal and external resources and building and managing strategic partner relationships. Strong focus on strategy and analysis to deliver the best ROI. Demonstrated expertise includes:

Strategy and Planning

Leadership, Teamwork

Branding, Positioning

Analysis and Problem Solving

Public and Media Relations

Project Management

Events, Sponsorships

CRM and Loyalty Programs

PROFESSIONAL EXPERIENCE HIGHLIGHTS

Goodwill Industries Dallas, Inc.

Vice President of Marketing 2014 – 2015

Responsible for the redesign of the Goodwill Dallas brand including logo, website, interactive and print collateral

Managed all marketing collateral to support fundraising event (The Lunch) achieving $1.5M revenue

Developed and managed all marketing promotion and collateral including 2015 Annual Report, newsletters, print ads and social media

Simon Property Group/The Mills - Grapevine Mills

Specialty Leasing Manager 2012 - 2013

Marketed, leased and managed $4M specialty leasing program

Worked with individual retailers to strategically market their products

Analyzed and reported on overall program status as well as retailer sales

Maintained 90%+ occupancy

Trademark Property Company – Watters Creek

Marketing Director 2010 – 2012

Led the redevelopment of the property marketing image including directing and managing the creation and targeted distribution of three “Look Books” generating +8% year over year sales increase and a 10% boost in shopper traffic

Directed the advertising agency in the revamp and launch of a new center website, and managed social media on multiple platforms increasing center awareness by 47%

Developed and implemented annual promotional event calendar driving a 35% increase in visitor traffic

Managed the agency for project PR increasing coverage by 60%

Medical Center of Lewisville

Director of Marketing 2005 – 2006

Developed branding and collateral to unify the hospital’s internal and external marketing and build brand recognition for its eight departments

Created, implemented and managed annual marketing plan and budget

Created and produced all in-hospital promotional materials such as department specific brochures, signage, and patient promotional gifts

Collaborated with the hospital physicians to develop promotional material in support of their monthly health seminar programs

Represented the hospital at community outreach events such as trade shows and health fairs

General Growth Properties 1999 – 2009

Senior Marketing Manager (Bridgeland)

Led the branding and marketing launch of the new 11,400-acre master planned community

Developed grand opening events targeted at builders, realtors and consumers

Developed annual marketing plan, budget and calendar driving sales and achieving Master Planned Community of the year by both National Association of Home Builders (NAHB) and Greater Houston Builders Association (GHBA)

Voted Marketing Director of the year by both NAHB and GHBA

Supervised qualitative and quantitative market research driving future marketing strategies for custom homes, TND and single family homes

Strategic Partnerships (Dallas Regional Office)

Achieved over $1M annually in nontraditional advertising revenue, and received top company award for generating total sponsorship value

Managed the development of marketing sales tools

Trained mall teams on identifying potential partners in the pursuit of achieving their sponsorship goals

EDUCATION

United States Air Force (WOTC Tax Credit available)

B.S. Missouri State University Springfield, Missouri

Real Estate License

PROFESSIONAL RECOGNITION

International Council of Shopping Centers (ICSC) – Multiple MAXI and MAXI Merit awards

National Association of Home Builders – Multiple annual awards including the following:

o“The Nationals” Silver Award: Marketing Director of the Year

o“The Nationals” Best Website, Best Special Promotion

oGreater Houston Builders Association - Marketing Director of the Year

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