Instructional Designer

Summary of Qualifications

**+ years experience in instructional design and curriculum development

20+ years hands-on experience and six years of managing communications functions including public relations, exhibit coordination, meeting planning, promotional copywriting, and technical writing

Well-developed communication, assessment, project-planning, and on-boarding skills

Proofreading and editing expertise

Specializes in the communication of advanced topics to non-technical audiences

Demonstrated ability as a team player as well as an individual contributor

Master's degree in business administration, Bachelor's degree in English

Professional Experience

Instructional Design/Curriculum Development

Coordinated writing and production of user guides, training presentations, and eLearning for implementation of technology applications including Epic EHR, Lawson ERP, Kronos scheduling, and EPSi budget planning

Worked with subject-matter experts to define clinical and process workflows and provide accurate documentation of user steps

Conducted gap and audience analysis to define instructional design, typically creating a blended approach of live and asynchronous training as well as supporting materials

Led teams designing and creating solutions that combined instructor-led training (live and virtual), eLearning, and a variety of electronic and print support material for technology rollouts (Siebel and SalesForce) at pharmaceutical companies including Abbott, AstraZeneca, Boehringer-Ingelheim, Bristol-Myers Squibb, Johnson & Johnson, Sanofi-Aventis

Developed training resources for Shire Global Procurement Services to educate worldwide personnel on topics including sourcing methodology, negotiation, and supplier diversity

Created trainer scripts, presentations, and printed reference material for Merial, a veterinary health company, and Cox Auto Trader, a leading provider of online and print automotive information

• Wrote and produced an interactive tutorial on optical fiber

Created promotional material including brochures, applications bulletins, product data sheets, sales and customer newsletters, sales incentive literature

Public Relations

Led the nomination process that resulted in selection of three Corning scientists for the National Inventors Hall of Fame

Coordinated preparation and placement of technical articles and case histories in national and international trade publications

Implemented a database-driven system to ensure a stream of information to trade publications, increasing lead generation by 280% in one year

Exhibit Coordination/Meeting Planning

• Coordinated exhibit-related activities for 25 to 30 shows a year for six product lines

• Coordinated three simultaneous meetings involving 65 people for four to six days

• Managed a series of one-day product introduction seminars in 20 cities in the US and Canada

Management/Administration

• Managed an employee communications intranet site and a product-oriented internet site

• Established and managed commercial transition communications program for a division being sold from one company to another

Managed US-based communications activities for a $30 million division to within 3% of a $1+ million budget

Employment History

Instructional Designer – Rochester Regional Health, via Solu Technology Partners, Victor, NY; 2015 to present

Curriculum Developer – Eagle Productivity Solutions, Rochester, NY; 2005 to 2015

Manager, Marketing Services – EXFO Burleigh Products Group, Victor, NY; 2000 to 2004 (closed)

Employee Communications Specialist, Direct Marketing Specialist, Communications Liaison – Corning Inc., Telecommunications Products Division, Corning, NY; 1989 to 2000

Marketing Communications Manager – Milton Roy Company, Analytical Products Division, Rochester, NY; 1985 to 1989

Technical Writer, Copywriter/Sr. Copywriter, Exhibit Coordinator – Bausch & Lomb, Analytical Systems Division, Rochester, NY; 1975 to 1985

Education and Training

MBA, St. John Fisher College, Rochester, NY

BA, magna cum laude, English, College of St. Rose, Albany, NY

Additional 39 hours of graduate and undergraduate courses in a variety of subjects for professional and personal development

Seminars, conferences, and workshops on work force diversity, Total Quality, integrated marketing communications, creativity, exhibit management, personal computers, direct marketing, meeting planning, photography

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