Social Media Sales
Resume:
*Victor Domine Communications /PR Professional*
*********@*****.*** <********@*****.***>* LinkedIn Profile
<https://www.linkedin.com/in/vdomine> *201-***-*****
*Bloomfield, NJ 07003*
Multifaceted public relations professional with experience creating and
implementing complex, multi-media and targeted marketing and advertising
campaigns for various industries. Exceptional business acumen with
expertise in strategy creation and development, tactical execution, event
planning, sales and business development, and cross-functional team
leadership. Proven ability to grow companies through product
diversification, developing multi-media campaigns, and rebranding efforts.
*Areas of Expertise include:*
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Strategic Planning & Forecasting
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Leadership & Project Oversight
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Social Media & Marketing Campaigns
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Project Management
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Event Planning & Facilitation
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Customer Relationship Management
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Public Relations
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Media Relations
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Microsoft Office Suite
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Non-profit Management
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Networking & Business Development
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Adobe Photoshop Proficient
*Professional Experience*
*Domine & Associates* Bloomfield, NJ Current
*Agency Principal / Owner*
Delivered comprehensive project-based communication services to start-up
brands. Public relations, media relations, product launches, tradeshow
support, advertising planning, sales consulting, website design &
implementation.
*Key Accomplishments:*
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Secured over $150,000 in sales during the launch of Homping Grill at the
National Hardware Show.
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Increased sales by 40% through the introduction of Waterfilter4Less.com.
*Juvenile Products Manufacturers Association* Mt. Laurel, NJ 1/2016 –
12/2016
*Director, Communications*
Managed and directed all internal and external communications including
acting as Association spokesperson and primary media contact. Created
communication strategies and ensured Association goals and objectives were
met. Supervised daily operation of public relations, marketing, membership,
events, and public affairs staff. Coordinated all events including trade
and consumer shows; developed all promotional and marketing material as
well as internal teams and external agencies.
*Key Accomplishments:*
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Developed strategic and tactical communication plan to launch The JPMA
Baby Show and to elevate the association.
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Created award-winning Baby Safety Month campaign that increased media
coverage from 50 media stories to over 2500 and skyrocketed media coverage
to over 2 billion impressions.
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Negotiated over $170,000 in media barters.
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Reduced annual communications budget from $650,000 to under $200,000.
*The Church of Jesus Christ of Latter-Day Saints * Caldwell, NJ 2013 -
2016
*Director, Public Affairs*
Volunteer position. Coordinated open houses, church opening, celebrity
concerts, interfaith meetings, special events, and assisted with VIPs for
the Mormon Tabernacle Choir. Managed media, community, and governmental
initiatives for 11 congregations in over 100 townships across Northern New
Jersey and Southern New York.
*All American crafts publishing * Stanhope, NJ 2013 - 2014
*Executive Vice President*
Ensured operation of 19 specialty/craft magazine publications. Created and
implemented marketing initiatives designed at rebranding the company’s
outdated image. Increased customer perception through diverse products and
innovative tactics.
*Key Accomplishments:*
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Generated revenue in excess of $1.7 Million as a result of newly-created
advertising and event sponsorship programs.
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Launched Barbecue America Magazine internationally with custom website,
social media campaigns, and an app; became the official magazine of the
Memphis in May International BBQ Cooking Competition and the Safeway
National BBQ Battle.
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Successfully rebranded KNITstyle magazine including content, editorial
staff, website, enewsletters, and social media pages.
*Craft & Hobby Association * Elmwood Park, NJ 2007 - 2013
*Director, Membership * 2012 - 2013
Coordinated all membership activities including trade shows, member
benefits, member communication, and traditional and social media outreach
efforts.
*Acting Director, Communications * 2011 - 2012
Concurrently managed public relations, top-tier media interviews, article
development, press releases and emergency communication. Established
strategic direction for the Association including identifying 4 key pillars
of focus, internal and external communication, regional membership
meetings, trade shows, and identifying craft industry-related
organizations.
*Manager, Public Relations * 2007 - 2011
Served as Lead PR strategist and practitioner for trade organization.
Managed all communications including board member and executive leadership
speeches/presentations, quarterly magazine publications, enewsletters,
advertisements, email campaigns, broadcast calls, direct mailings,
websites, and social and traditional media outreach initiatives. Developed
public relations tools and training programs for members. Tasked with
establishing metrics-based public relations program.
*Key Accomplishments at Craft & Hobby Association:*
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Increased membership from 2,600 companies to 2,900.
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Slashed annual budgets from $330,000 to $55,000 while increasing
year-over-year media coverage by 200%.
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Served as industry liaison for high-profile celebrities such as Paris
Hilton, Vanna White, Jane Seymour, Suzi Orman, Candy Spelling, Jean Chatzky
and Deborah Norville as consumer crafting advocates increasing media
coverage and impressions from 5 Million to 3+ Billion.
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Bartered over $250,000 in media services.
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Secured, managed and hired three marketing and public relations agencies.
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Received 4 national awards for communications excellence.
*Bender Hammerling Group Public Relations * Montclair, NJ 2005 - 2007
*Senior Account Supervisor*
Managed all aspects of PR for national consumer brands including French’s
Food, Manischewitz, and Lender’s Bagels. Created and managed all contests
and media tours. Provided monthly and annual reports for all assigned
brands/clients.
***Previous experience includes Brinker International, SamsungParts.com,
and Benjamin Group/Weber-Shandwick***
*Education*
*Bachelor of Science in Public Relations*
San Jose State University San Jose, CA
*Professional Awards, Affiliations & Memberships*
*Awards*
Communication Professional of the Year Best Trade Show/Live Event
Communicator Award – IABC ADDY Award
Positive Impact Award – Mid-Atlantic Society of Association Executives
*Affiliations & Memberships*
Public Relations Society of America International Association of
Exhibitions & Events American Society of Association Executives Salt
Lake City Customer Advisory Board West Essex Ministerial Association
Montclair Clergy Association Craft & Hobby Association Kansas City
Barbeque Society National Barbecue Association Boy Scouts of America
Work Samples Available for Review Here
<https://www.dropbox.com/sh/t9fcokiuoqsvuh3/AAAG_7BbBYI1ZaGLPU2jyNu1a?dl=0>
Victor Domine
*Domine & Associates*
O - 973-***-****
M - 201-***-****
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