*Victor Domine Communications /PR Professional*

*acyqfw@r.postjobfree.com <acyqfw@r.postjobfree.com>* LinkedIn Profile

<https://www.linkedin.com/in/vdomine> *201-***-*****

*Bloomfield, NJ 07003*

Multifaceted public relations professional with experience creating and

implementing complex, multi-media and targeted marketing and advertising

campaigns for various industries. Exceptional business acumen with

expertise in strategy creation and development, tactical execution, event

planning, sales and business development, and cross-functional team

leadership. Proven ability to grow companies through product

diversification, developing multi-media campaigns, and rebranding efforts.

*Areas of Expertise include:*

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Strategic Planning & Forecasting

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Leadership & Project Oversight

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Social Media & Marketing Campaigns

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Project Management

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Event Planning & Facilitation

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Customer Relationship Management

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Public Relations

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Media Relations

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Microsoft Office Suite

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Non-profit Management

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Networking & Business Development

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Adobe Photoshop Proficient

*Professional Experience*

*Domine & Associates* Bloomfield, NJ Current

*Agency Principal / Owner*

Delivered comprehensive project-based communication services to start-up

brands. Public relations, media relations, product launches, tradeshow

support, advertising planning, sales consulting, website design &

implementation.

*Key Accomplishments:*

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Secured over $150,000 in sales during the launch of Homping Grill at the

National Hardware Show.

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Increased sales by 40% through the introduction of Waterfilter4Less.com.

*Juvenile Products Manufacturers Association* Mt. Laurel, NJ 1/2016 –

12/2016

*Director, Communications*

Managed and directed all internal and external communications including

acting as Association spokesperson and primary media contact. Created

communication strategies and ensured Association goals and objectives were

met. Supervised daily operation of public relations, marketing, membership,

events, and public affairs staff. Coordinated all events including trade

and consumer shows; developed all promotional and marketing material as

well as internal teams and external agencies.

*Key Accomplishments:*

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Developed strategic and tactical communication plan to launch The JPMA

Baby Show and to elevate the association.

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Created award-winning Baby Safety Month campaign that increased media

coverage from 50 media stories to over 2500 and skyrocketed media coverage

to over 2 billion impressions.

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Negotiated over $170,000 in media barters.

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Reduced annual communications budget from $650,000 to under $200,000.

*The Church of Jesus Christ of Latter-Day Saints * Caldwell, NJ 2013 -

2016

*Director, Public Affairs*

Volunteer position. Coordinated open houses, church opening, celebrity

concerts, interfaith meetings, special events, and assisted with VIPs for

the Mormon Tabernacle Choir. Managed media, community, and governmental

initiatives for 11 congregations in over 100 townships across Northern New

Jersey and Southern New York.

*All American crafts publishing * Stanhope, NJ 2013 - 2014

*Executive Vice President*

Ensured operation of 19 specialty/craft magazine publications. Created and

implemented marketing initiatives designed at rebranding the company’s

outdated image. Increased customer perception through diverse products and

innovative tactics.

*Key Accomplishments:*

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Generated revenue in excess of $1.7 Million as a result of newly-created

advertising and event sponsorship programs.

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Launched Barbecue America Magazine internationally with custom website,

social media campaigns, and an app; became the official magazine of the

Memphis in May International BBQ Cooking Competition and the Safeway

National BBQ Battle.

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Successfully rebranded KNITstyle magazine including content, editorial

staff, website, enewsletters, and social media pages.

*Craft & Hobby Association * Elmwood Park, NJ 2007 - 2013

*Director, Membership * 2012 - 2013

Coordinated all membership activities including trade shows, member

benefits, member communication, and traditional and social media outreach

efforts.

*Acting Director, Communications * 2011 - 2012

Concurrently managed public relations, top-tier media interviews, article

development, press releases and emergency communication. Established

strategic direction for the Association including identifying 4 key pillars

of focus, internal and external communication, regional membership

meetings, trade shows, and identifying craft industry-related

organizations.

*Manager, Public Relations * 2007 - 2011

Served as Lead PR strategist and practitioner for trade organization.

Managed all communications including board member and executive leadership

speeches/presentations, quarterly magazine publications, enewsletters,

advertisements, email campaigns, broadcast calls, direct mailings,

websites, and social and traditional media outreach initiatives. Developed

public relations tools and training programs for members. Tasked with

establishing metrics-based public relations program.

*Key Accomplishments at Craft & Hobby Association:*

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Increased membership from 2,600 companies to 2,900.

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Slashed annual budgets from $330,000 to $55,000 while increasing

year-over-year media coverage by 200%.

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Served as industry liaison for high-profile celebrities such as Paris

Hilton, Vanna White, Jane Seymour, Suzi Orman, Candy Spelling, Jean Chatzky

and Deborah Norville as consumer crafting advocates increasing media

coverage and impressions from 5 Million to 3+ Billion.

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Bartered over $250,000 in media services.

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Secured, managed and hired three marketing and public relations agencies.

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Received 4 national awards for communications excellence.

*Bender Hammerling Group Public Relations * Montclair, NJ 2005 - 2007

*Senior Account Supervisor*

Managed all aspects of PR for national consumer brands including French’s

Food, Manischewitz, and Lender’s Bagels. Created and managed all contests

and media tours. Provided monthly and annual reports for all assigned

brands/clients.

***Previous experience includes Brinker International, SamsungParts.com,

and Benjamin Group/Weber-Shandwick***

*Education*

*Bachelor of Science in Public Relations*

San Jose State University San Jose, CA

*Professional Awards, Affiliations & Memberships*

*Awards*

Communication Professional of the Year Best Trade Show/Live Event

Communicator Award – IABC ADDY Award

Positive Impact Award – Mid-Atlantic Society of Association Executives

*Affiliations & Memberships*

Public Relations Society of America International Association of

Exhibitions & Events American Society of Association Executives Salt

Lake City Customer Advisory Board West Essex Ministerial Association

Montclair Clergy Association Craft & Hobby Association Kansas City

Barbeque Society National Barbecue Association Boy Scouts of America

Work Samples Available for Review Here

<https://www.dropbox.com/sh/t9fcokiuoqsvuh3/AAAG_7BbBYI1ZaGLPU2jyNu1a?dl=0>

Victor Domine

*Domine & Associates*

O - 973-***-****

M - 201-***-****

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