Summary
User experience professional with over ** years working in the disciplines of information architecture, interaction design, content strategy & visual design. I have experience in agency, corporate, and non-profit sectors.
Qualifications
Strong interpersonal skills, communicating and interacting effectively throughout an organization with all levels of management, internal and external clients and vendors
Experience with user interface design patterns and standard UCD methodologies
Excellent writing skills
Bachelor’s degree in Communications with New Media emphasis
Skillset
User Experience Design, Information Architecture, Rapid Prototyping, User Research, Interface Design, Heuristic Evaluations, Usability, Wireframes, Interaction Design, Content Strategy, Content Management, Personas, Scenarios, most design and prototyping tools (Sketch, OmniGraffle, Balsamiq, inVision, Axure, Justinmind, Marvel, Adobe Creative Suite, etc.)
Experience
HealthVerity – Philadelphia, PA
Lead Designer
September 2016 – October 2016
HealthVerity is a relatively new IT startup that is developing a cloud-based platform that enables healthcare providers to discover, license, and link HIPAA compliant and de-identified healthcare data.
In this brief role, I interviewed key stakeholders and conducted a heuristic evaluation and functional prioritization of the current in-development UI. Next, made recommendations based on my experience. I then created mockups in Sketch for key elements of the interface including cards, search, filtering, and checkout.
The Tactile Group – Philadelphia, PA
Sr. User Experience Designer (contract position)
February 2016 – September 2016
All aspects of user experience & interaction design including IA & content strategy work, wireframing/prototyping, leading guerilla usability testing sessions, as well as some art direction and visual design. This was for clients such as Michael Nutter, The Philadelphia Water Department, The Pennsylvania Horticultural Society, and The City of Boston.
Nuix – Conshohocken, PA
User Experience & Interaction Designer
October 2015 – February 2016
In this role, I was hired to develop wireframes and guide user interactions for the interfaces of two in-progress software development projects. Accomplishments included:
Working with the product manager in defining requirements based on stakeholder interviews and user stories for each interface
Creating sitemaps, storyboards, and wires using Sketch; working with a vendor on legacy wires
Developing interactive prototypes using Marvel and Justinmind to demonstrate flow
Writing a usability testing discussion guide for the main in-progress project
Tight collaboration with design & front-end development on user interaction, functionality and flow
Enhancing existing interactions and researching and solving for new challenging ones
Serving as a mentor on the team for UX best practices
Agile development; working in two-week sprints with user feedback during planning meetings
Art directing graphic design on icon development and interface design
Interviewing and recommending an additional graphic designer who was then hired
Razorfish Health – Philadelphia, PA
Content Strategist, User Experience
June 2014 – June 2015
Content Strategy & User Experience Design. In this dual role, my responsibilities included the following:
Developing content strategy based on client business objectives and user needs
Determining projects’ overall content requirements and potential content sources
Developing innovative solutions for content presentation, including content management, workflow, and maintenance
Working with clients to enhance, edit and reformat legacy and newly created content
Usability studies: developed user testing scenarios, monitoring sessions, analyzed data in Morae
Rapid prototyping in Axure; Wireframing in OmniGraffle
Heuristic evaluations & content audits
Developing POVs, contributed to pitches & responses to RFPs.
Producing summary reports and delivering/presenting them to clients
Comcast – Philadelphia, PA
Web Content Manager (contract position)
January 2014 – April 2014
Responsible for the overall content management and design support for Comcast.com. In this role, I was part of a cross-functional team that included marketing, sales, business operations, and user experience & design.
Responsibilities included:
Updating/managing content using a CMS on Comcast.com and its mobile site
Designing offer leads for sales/campaigns
Manually editing HTML and CSS within web pages
Adapted landing pages/microsites from existing .psd and build then integrate into CMS
On an ad hoc basis, assisting in troubleshooting web content related issues
The American Law Institute (ALI) – Philadelphia, PA
Manager, Internet Marketing
June 2012 – September 2013
Worked within the Marketing & Design Department, and closely with the Web Technologies Department, to develop and employ strategies and tactics to reach and engage customers using a variety of online methods. Contributed to planning, developing, managing and executing initiatives to grow market share through finding new customers and increasing loyalty among existing customers.
Independence Blue Cross (IBC) – Philadelphia, PA
Sr. Internet Communications Coordinator, Corporate Communications
July 2005 – September 2011
Maintained and updated content for all IBC websites using X/HTML, XML and CSS
Managed web initiatives and redesigns (i.e. ibxtpa.com, ichphealth.com, and ibxmedicare.com)
Responsible for project progress from request to delivery
Created and maintained wireframes, site maps, and technical requirements for simple to complex interactive web functionality (e.g. multi-stepped forms, multimedia elements)
Coordinated content review and promotion from internal and external contributors, including Marketing, Public Relations, and Human Resources
Represented Internet Communications at high-level planning meetings and corporate initiatives
Evaluated new technology and worked with vendors on improving their applications
Generated and analyzed Webtrends reports, including monthly automated reporting emails to customers
Voicenet – Ivyland, PA
Web Designer / Project Coordinator
September 2001 – April 2005
Worked closely with the art director and developers in maintaining the Voicenet site, Voicenet affiliate sites, and client sites using Photoshop and Dreamweaver
Researched and recommended new web tools and technology
Education
Temple University, Philadelphia, PA
BA, Communications, and Minor: New Media, 2001
GPA: 3.9, Graduated Summa Cum Laude. Earned President's Scholar award upon graduation. Inducted to Golden Key International Honor Society. Inducted to the National Society of Collegiate Scholars.
NBC-10 – Bala Cynwyd, PA
Internship
September 2000 – December 2000
Updated the HealthWatch portion of nbc10.com using HTML and a content management system
Edited copy and migrated content during the site's redesign
Wrote and edited a FAQ for NBC-10’s NewsDirect news alert software application