Product Marketing

DARIO PASSADORE

**** ***** ****, ******* *****, FL 33435 C: 561-***-**** **************@*****.*** Summary

Experienced, international marketing executive with extensive background in product marketing, strategic marketing, marketing services, retail marketing, process improvement, operational effectiveness, marcom, and sales. Resourceful problem solver with proven, effective creative, communication, and leadership skills. Shown aptitude to coach, mentor and develop direct reports. Fluent in English and Italian with basic knowledge of Spanish. Highlights

Global strategic and product marketing Cross-functional team leadership

Problem solving Creativity and innovation

Go-to-market strategy development Facts, budget and deadline-driven focus

Excellent written and verbal communication Quantitative analysis

Extensive knowledge of RFID, and Video technologies Experience

Global Solutions and Product Marketing Lead Jan 2011 to Apr 2016 Tyco Retail Solutions (TYCO) - Boca Raton, FL

Identified key differentiators of solution offerings for retail technologies addressing customer pain points and applications; led the planning and delivery of global product marketing activities to support revenue growth and market awareness of Tyco Loss Prevention, Traffic Intelligence, and Inventory Visibility Solutions across the retail market. Developed and executed integrated global solution marketing and product launch plans to effectively bring complex solutions of hardware, software and services to the marketplace. Evaluated global voice of market, market/technology trends and market sizing studies and provided summaries to internal key stakeholders to help define market requirements needed to support the development of 1-3-year strategic plans and solution roadmaps. Defined value messaging and positioning resonating with key customer segments and retail vertical to differentiate Tyco in the global marketplace. Facilitated development of relationships with external key stakeholders, industry working groups and industry organizations.

Successfully launched comprehensive, complex solution sets on a global basis (74 countries) working with product management, engineering, finance, sales, sales support, tech support, planning and training, resulting in more than $20M in incremental sales.

Responsible for the launch of Synergy, a revolutionary system that combines Loss Prevention, Traffic Intelligence and Inventory Visibility to solidify Tyco’s leadership in the global marketplace. Synergy was deemed the largest and most significant product launch at Tyco in the last decade.

Management Consultant 2007 to 2011

DARMIC Consulting - Boca Raton, FL

Founded a management, quality, and sustainability consulting firm helping clients become more efficient, more effective, more environmentally friendly, and more profitable. Led several teams of talented consultants working on different projects throughout North America.

Helped over sixty small and medium-sized businesses across a variety of industries increase profitability in excess of $12M (aggregate annual value) by devising and implementing effective solutions to boost productivity, reduce waste, and drive incremental sales.

Marketing Director 2005 to 2007

Mosaic Sales Solutions - Irving, TX

Reporting to the Chairman and CEO, focused on brand-building, Internet marketing, PR, business development, marketing communications and competitive intelligence.

Produced and led several sales presentations to prospective clients, which resulted in more than $5M worth of business.

Director, Strategic Marketing 2005

Wal-Mart Stores - Bentonville, AR

In charge of the office products initiative within the SAM'S CLUB division. Resigned after a few months due to family reasons.

Senior Marketing Manager 2004 to 2005

Office Depot - Delray Beach, FL

Managed B2B marketing programs in the delivery sales channel. Designed, developed and ran a loyalty program for contract customers.

Managed the relationship and developed joint promotional and field activities with

“Strategic Vendors” like HP, ACCO, 3M, Sanford, etc. ($1.4B in sales in 2002), driving a 9% increase in overall strategic product sales (vs. negative growth with non-strategic vendors).

Manager, Promotional Campaigns 2003 to 2004

Office Depot - Delray Beach, FL

Designed, developed, implemented and managed national promotional platform and direct marketing campaigns for the delivery sales channel (1,500 field representatives reporting to 64 offices).

Developed statistical validation models to maximize campaigns' effectiveness by running regression analyses on key customer variables, resulting in an avg. 15% sales increase per quarter.

Manager, BSD Special Projects 2000 to 2003

Office Depot - Delray Beach, FL

Designed, developed, executed and managed integrated marketing programs targeting Office Depot's customers.

In a three-week time-frame, successfully conceptualized Office Depot's “Back- to-School” pre-packs campaign, earning the “Gold Marketing Recognition Award” for the best marketing project in Q3 2003.

Category Manager 1997 to 1999

Carrefour - Milan, Italy

Worked in the Supermarkets department specializing in personal care products. From purchase to pricing, segmentation, positioning, planograms, logistics, in-store marketing and promotions, responsible for the strategic development and sales of all product lines within the assortment; exceeded $100 million revenue goal for two consecutive years.

Education

MBA, Business Administration

University of Florida (Warrington College of Business) - Gainesville, FL, USA Concentrations: Marketing and DIS (Decision and Information Sciences). Certificate in E-commerce

Bachelor of Arts, Marketing and Retail Management

Universita' L. Bocconi - Milan, MI, Italy

Executive Program, Business Marketing Strategy

Northwestern University (Kellogg School of Management) - Evanston, IL, USA Executive Program, Business Strategy

M.I.T. (Sloan School of Business) - Cambridge, MA, USA Digital Marketing Specialist

SimpliLearn

Lead Auditor Certification, ISO 9001:2008 and ISO 14001:2004 BSI - Orlando, FL, USA

Awards and Recognition

At the age of 17, elected Regional President of the Italian Association of Table Soccer, managing more than 250 members and organizing monthly events.

At the age of 21, elected to the Board of Directors, Milan White Cross (ambulance service).

Elected President of the International Business Association, University of Florida. Subsequently, awarded the prestigious Matherly Scholar award as one of the top 5 students of the Warrington College of Business (University of Florida).

Speaker and trainer for Fedmarket on Quality Management Systems.

In December 2015, elected President of the American Subbuteo Association. Member of the US National Team.

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