Sales and Sales management

Steven Gustman

** ****** ****** *****, ****** Township, NJ 08831

732-***-**** ~ ***********@*****.***

VICE PRESIDENT OF SALES

Extensive Men’s and Boys sales experience

Proven track record of significantly impacting ROI through execution of

high impact sales, marketing and merchandising strategies

Top Ranking Sales Professional with a demonstrated history of driving significant revenue growth in challenging market environments. Expertise in cultivating and servicing mass market and specialty store accounts.

Spearheaded innovative sales management strategies, applying superior product knowledge, style forecasting, marketing trends.

Exceptional understanding of customer needs to achieve greater product awareness and increase sales.

Engaging sales leader with ability to encourage and empower sales teams.

MAJOR COMPETENCIES

Key Account Management Strategic Planning Sales Forecasting

Private Label Product Development Merchandising

Trend Analysis New Business Development Customer Service

Team Building Closing Sales Inventory Management

PROFESSIONAL EXPERIENCE

CASTLEWOOD APPAREL, New York, NY 1989-2017

Vice President of Sales

Drive significant profitability for manufacturer of men’s, boys and active wear for major retail accounts, including JC Penny’s, Kohls, Sears, Macys, Target, Ross Stores, Marshalls, and Meijers.

Grew business from inception of start-up from zero to approximately $16 million.

Ranked as senior salesperson in the company while serving as manager and mentor to a team of sales representatives.

Developed customized programs/private label for the majority of accounts involving extensive communication with the overseas factories (product development, art design, quoting).

Consistently explore and identify new business opportunities and capitalize on best sellers.

Travel to store locations to review product mix, obtain feedback and share key information.

Ensure customer satisfaction through quality assurance, prompt resolution of all requests/concerns, and critical time sensitive deliverables.

Interface with salespeople at retail accounts in ensuring adequate exposure of product line, while analyzing stock turnover, slow movers and best sellers.

Demonstrate industry expertise on key aspects of merchandising to optimize sales performance.

HENWAY APPAREL, New York, NY 1986-1989

Founder/Partner/President

Launched and managed company featuring boys and girls categories with local manufacturing facilities.

Developed and maintained business with major department stores.

BILLIE THE KID BOYSWEAR, New York, NY 1970-1986

Vice President of Sales/Regional Vice President of North America

Managed sales and merchandising strategies for boyswear with popular price points sold to major department stores and specialty stores.

Conducted sales presentations and line reviews to all national and regional accounts with management of total sales cycle from initial sales call to production and deliverable.

EDUCATION / ADDITIONAL INFORMATION

Long Island University; Vietnam Veteran; Knowledge of Microsoft Office

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