Sales Representative

OBJECTIVE

To obtain a position where I can offer my extensive experience to promote success.

EDUCATION

Fashion Institute of Technology New York, NY

Bachelor of Arts, Fashion Merchandising Management 2003

PROFESSIONAL EXPERIENCE

Locked In Results/OPKO Pharmaceuticals Renal Division Lawrenceville, NJ

Inside Sales Representative/Nephrology October 2016-Present

Primary member of inside sales team for OPKO Renal Health, built the foundation of the OPKO Renal division for success.

Responsible for building the Renal presence in designated territory by contacting doctors and hospitals; responsible for calling 500+ physicians, engage in clinical dialogue with healthcare professionals, building awareness to OPKO’s newly approved drug, explaining our product and closing details

Worked with marketing to build the inside team by strongly communicating the needs of the inside representatives to be successful

Created spreadsheets to show weekly sales and contacts made with Doctors.

Set up and attended live speaker programs, in addition to webcast speaker programs and successfully obtained an audience from my target list.

Experience with OPKO Connect and Hub. Supply doctors, nurse practitioners and physician assistants with marketing research, samples and other literature pertaining to office needs

Proven record of accomplishments, in direct sales and marketing in a healthcare environment.

Enter notes in Customer Relationship Management Software (CRM), complete sales prep forms and execute meeting logistics

Achieve and exceed quarterly goals and quotas

Effectively communicate the most current information pertaining to Rayaldee, features, benefits and services

Won the very first regional reward for OPKO Pharmaceuticals “Out of the Blocks” contest. The world class Italian stone mason engraved my name in perpetuity on the marble trophy case wall on the penthouse floor of the OPKO Renal Tower

Caesars Entertainment Atlantic City, NJ

Salon & Spa Acting Director Manager/Buyer for Caesars and Bally’s Casino November 2012- April 2016

Implement opportunities for managing operational costs and boosting the bottom line

Ensured accurate, complete, and timely communication among various employee groups, including salon/spa management team, therapists, staff, and company personnel

Create Packages for Holiday’s to increase revenue

Manage and create schedules for over 50 employees

Purchase Retail for Salon and Spa and maintain par levels

Introduced and created new menu of services, trained and hired employees

Analyze and review P&L reports monthly to ensure profitability

Purchase and organize sales for Salon and Spa and maintain stock levels in addition to merchandise retail store to optimize sales.

Creating and building working relationships with vendors, employees and guests.

Enforce and create SOP’S and deal with day to day operations of the business

Work on sales floor; listen to customer requests and feedback to better use information in selling and training technique.

Review OTB’s and P&L’s

Avanti Day Resort and Spa Manalapan, NJ

Sales Manager and Buyer November 2007 – October 2012

Institute sales incentives & manage staff members to increase sales goals and to increase turnover

Track retail sales and buying patterns by implementing detailed reports and analysis

Create “look book” that details retail items and product knowledge for consumers

Research private label products to increase profit margins as well as establish a team to build the program

Analyze daily, weekly, monthly, quarterly and annual sales performance indicators and place reorders

o33.23% increase in sales (yearly) since employment in 2007

Check in and merchandise product to maximum capacity to best suit our consumer’s needs

Organize, direct and control special promotional events

Regularly attend trade shows, market week and events that teaches sales dynamic and introduces new lines

Establish extensive vendor relationships to maximize partnerships in order to increase sales

Organize launches and incentives to take advantage of seasonal opportunities and niche markets

Create bridal retail catalog on behalf of Avanti to educate consumer on product knowledge and increase sales

Create an extensive retail catalog on behalf of Avanti directed towards consumers’ desires

Introduced and expanded children’s apparel and accessories to Avanti in 2008, which has increased sales

Consult with consumers by meeting, reviewing and writing special orders based on their desires & needs

Process billing and accounts payable as well as coordinate charitable donations to fit customer request

Advertise salon services/products on behalf of Avanti by e-blast, internet and print material

Communicate with the buying public by working at Bridal Shows, Special Fundraiser Events, Interactive Events, etc.

California Sunshine Ocean, NJ

Buyer - Swimwear July 2004 – May 2007

Oversaw the purchase of accessory merchandise including men, junior and women’s designer swimsuits for eighteen (18) stores

Ran (OTB) reports and analyzed business plans for upcoming season while maintaining a budget of approximately $8.5 million dollars

Analyzed transfer, shipping and selling reports to show trends in sales ranging from various stores and brands

Maintained weekly replenishments on best sellers and high demand merchandise

Introduced new lines to company while increasing sales from 50%-70% in one fiscal year while maintaining profit margins

Visited and merchandised all stores to review “hot and colds” and instructed sales associates on product knowledge

Shopped competition, kept track of RTV’s, and attended buyer shows nation-wide

Maintained inventory, shipment follow- ups, created special orders and transferred merchandise to stores

Setup displays and special promotions for in-store display and over saw all web/phone orders

Built and maintained relationships with sales representatives, district managers and store managers

SOFTWARE EXPERIENCE

Millennium, Retail Pro, Spa Soft, InfoGenisis, Ariba/P2P and STS. As well as Microsoft Office skills including Word, Excel and PowerPoint.

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