Customer Manager
Resume:
ANURAG GUPTA
Work Experience
Macy's Inc
Sr. Finance Director – Corporate Strategy & Intelligence May 15 – Present
An effective change leader in inspiring shift from product to customer-centric by infusing customer analytical capabilities into core business processes across omni-channel functions.
o Led customer and financial analytics for Macy's non-apparel business lines and established a high-performance team of 21 o Identified game changer strategies in collaboration with merchandising, marketing, planning, private brand and store teams.
Identified $1.1B in incremental sales opportunity through selective and aggressive acquisition, retention and growth strategies
Developed seasonal strategies for growth based on customer lifestyle, spend patterns and market trends
Delivered insights to design assortment for Macy’s China launch as part of Macy’s global expansion team. o Implemented tools to liberate data and socialize insights with speed and scale: CSI Kits/Slicers, Add/Edit, Trade Area Demand
Created and implemented market tests to evaluate performance of new corporate initiatives: Fine Jewellery, Last Act, Backstage
Established frameworks for vendor collaboration (Ralph Lauren, Michael Kors) in identifying new merchandising & growth opportunities American Express, Enterprise Growth (Serve & Bluebird) Director – Business Intelligence, Analytics & CLM
Sep 12 – May 15
Led a team of five & cross-functional teams to design and deliver BI roadmap and infrastructure for Enterprise Growth (business unit dedicated to new forms of payments & digital commerce) driving step change in acquisitions, engagement and revenue.
BI lead in new products & critical partner relationships delivering 400% growth in acquisitions and 3x growth in engagement
Led and organised cross functional workshops to centralize a BI strategy and transform from sporadic to stability to scale for growth
Designed & delivered MIS suite to provide EG Group President and leadership with timely insights on global performance o Led web analytics and strategy for all Enterprise Growth products (Serve/Bluebird.com, Amex Gift Cards and mobile apps)
145% growth in direct online conversions from enhancements in customer/prospect experience on Serve.com
Setup Test & learn CoE and delivered ongoing optimisation of customer’s digital experience through A/B and MVT testing
Influenced product engineering and design decisions through digital insights and analytics to drive acquisition and engagement o Executed and managed marketing and customer campaign analytics for Serve and Bluebird Finance Director – Strategic Partnership & Business Development Mar 11 – Aug 12 Led a team of four to create and manage the deal framework for Serve (Amex’s next generation digital payments platform) enabling innovative partnership and investment deal structures o Delivered 10 partnership and 5 investment deals (worth over $200m) to jumpstart Serve customer acquisition and innovation
Strategic Partnerships: Verizon, Zynga, Ticketmaster ; Investments & Acquisitions: Payfone, Sometrics, Lianlian Group (China)
Developed Bill My Phone (BMP) payments framework with Payfone forming the basis for wireless carrier deals o Pioneered Serve Merchant & Customer Pricing, commercial terms and analytics for the Serve deal construct o Guided cross-functional teams in planning and executing partnership deals and acquiring e-money licenses in Europe & Asia American Express, International Consumer Services (ICS) Senior FP&A Manager – International Markets
Jan 09 – Mar 11
Rated among the top 1% Senior Managers and awarded Amex Leadership in Action Award. Selected to join the central group newly created in NY to manage FP&A for 22 International markets at Amex. o Designed and led the implementation of the new central FP&A framework for 22 markets with 350 Products, $150B Billings
Achieved 100% acceptance from 22 market finance teams and 0.5% variance from actual in the 2010 Central ICS Plan
Identified and executed on investment flexibility and optimisation actions throughout the 2008 Financial Crisis o Delivered ROI/NPV analytics & Long Range Planning across existing as well as for new product development
Developed business cases for global corporate initiatives: Dual-line, Gold Revitalization and Italy Lending Remediation o Served as BI lead for HQ & market leadership providing insights into product level P&L, growth drivers and margin Manager – FP&A/Strategic Business Analysis Oct 07 – Dec 08 Received two Leadership Awards from HQ for outstanding contribution and thought leadership o Led Planning, month-end closing, reporting and performance reviews for the ASEAN/South Asia markets
Delivered 21% growth in lending portfolio and implemented the billings analysis model for insights into spend trends
Optimized allocation of $50m investment budget across customer acquisition, loyalty and technology development
Managed Thailand Finance for a quarter delivering 2008 Plan, month-end closing & reporting o Led the design & development of reporting and analytical framework that was implemented by HQ across all markets o Served as the Finance lead on the team tasked with setting up of a new Legal Entity in India post the sale of Amex Bank GE Money Singapore
Lead Analyst – FP&A /Business Intelligence.
Jul 05 – Sep 07
Business partner in driving financial targets of GE Money's $2.0B consumer finance business in Singapore. o Successfully delivered 3-planning cycles while solely managing complete FP&A function including financial budgets (income statements, balance sheets), reporting (shareholders, government regulatory agencies) and tax returns. o Pioneered “Affordability Concept” and developed the Productivity Assessment Model currently used as a global standard by HQ o Served as the finance lead on the Business Development team for GE Money’s expansion to Malaysia o Led the Operations team tasked with integration of the two Auto-Loan acquisitions into the GE Money Platform **.*****@*****.***
https://www.linkedin.com/in/anuraggupta01
2
ANURAG GUPTA
Dansher Singapore Business Development Principal. Jan 04 – Jun 05 o Focussed on trading in physical bulk commodities (scrap metals & iron ore) for the China Market. Standard Chartered Bank, Decision Sciences Specialist Apr 03 – Dec 03 o Developed high-performance scorecards for various portfolios and helped create standards for Scorecard development. Citibank, N.A., Credit Ops and Risk Management Analyst Jul 01 – Mar 03 o Realized $10m impact in Taiwan Credit-Ops through implementation of Collections Capacity Optimization Framework (CCOF) o Conducted Credit-Ops and Portfolio Quality Reviews and due diligence for Debt Sales for Asia-Pacific Region Education / Training
o Nanyang Technological University (NTU), Singapore Jul 97 – Jun 01
Bachelor of Engineering (Electrical and Electronic Engineering)
Awarded SIA-NOL Undergraduate Scholarship. 30 scholars selected nationwide from India o GE Money-Asia certification in LEAN Six Sigma (LSS) - Process Improvement Sep 06 Honors and Awards
o Enterprise Growth Pinnacle Award: Excellence in leadership, innovation and top achievement o ICS Finance Leadership in Action Award: Demonstrated excellence in AMEX leadership competencies o SIA-NOL Scholarship for Undergraduate studies: Top 30 scholars selected from India every year o NTU Technopreneurship (Business Plan) Competition ’2001: Adjudged top among 54 contestants o National Mathematics Olympiad ’1996: Ranked 18th in the South India Region
Contact this candidate