Sales Manager

George A. Anderson

**** ********* **** ************, ** 46220 317-***-**** ******@***.***

SALES/MARKETING MANAGEMENT

Sales and Marketing Executive with 30+ years of growth management, strategic planning, and new business development experience in both domestic and international markets of ag chemicals, animal health, nutrition, ag biotech and bioanalytical testing industries. Proven record in developing top-performing global sales, marketing, service and administrative teams. Conceptual and analytical abilities to identify B2B and B2C market opportunities, build and execute profit-driven strategic partnerships and distribution networks.

Area of Expertise includes:

General management, P&L, Business Development, Marketing and Sales.

Strong conceptual and analytical abilities for strategic planning.

Identify markets and generate new ideas with commercial possibilities.

International sales management of foliar fertilizers (Seaborn) to cotton, tobacco, rice and coffee farms.

Creating value-adding programs with strategic focus on B2C customer partnerships.

Consultative sales and relationship management with all C-level Executive types, farm owners, Nutritionists.

Guiding R&D and Regulatory approval, through entire the development process, to final launch.

Designed profitable organizational changes or systems that improved operational performance.

Strong science foundation (soil science, digestive physiology, bio-analytical technologies, and immunology).

Elanco Animal Health (Division of Eli Lilly and Company) www.elanco.com, Greenfield, IN

December 15, 2005 - July 31, 2014

Executive Sales Representative October 6, 2012 – July 31, 2014

Led sales in an industrial food animal production market segment.

Brazil Sales Director March 1, 2006 – October 5, 2012

Consultant December 15, 2005 – February 28, 2006

Worked with Marketing and Nutritional Technical teams to develop new feed enzyme “best practices” techniques.

Together with Global Alliance Director, directed the marketing process and strategic planning for Latin America distributors and regional affiliates in Brazil, Mexico and Canada.

Average 30% annual sales growth since 2008, including BFR - Brazil Foods S.A.and JBS companies.

Extensive pen and field trial protocol development with trials by over 15 major poultry and swine industry leaders.

Negotiated and secured distribution agreement with major pharmaceutical manufacturer including commitment to

ambitious sales targets and annual double digit growth.

Extensively researched Brazilian poultry and swine feed enzyme industry and developed marketing strategy.

Prionics AG, www.prionics.com, Zurich, Switzerland

Diachemix Corporation, www.diachemix.com, Whitefish Bay, Wisconsin

Consultant Oct., 2004 – December, 2005

Presented diversification strategy for poultry health diagnostics in NAFTA, Latin America and Asian markets.

Conducted comprehensive poultry “farm to table” market research and strategic plan with focus on diagnostics.

Guided R&D, regulatory approval and marketing of Fluorescence Polarization (FP) assays for food safety industries.

Directed FP alpha site testing in Canadian market concurrent with USDA/FGIS assay regulatory approval.

Envirologix, Inc., www.envirologix.com, Portland, Maine

Director, New Business Development November 2001 – February 2004

Directed marketing and sales of pesticide, mycotoxin and GMO immunoassays in Latin America, Asia and Europe.

Managed international markets in Europe, Asia and Latin America and established new distributors in 10 countries.

Led marketing of “ground breaking” immunochromatographic test strips (“ lateral flow assay”) for grain mycotoxins

and first rapid test for toxic mold (indoor air quality).

Shepherded new diagnostic platform (Aflatoxin lateral flow device) from start to finish, through the development

process, to launch.

Romer Labs, Inc., www.romerlabs.com, Union. Missouri

Director of Sales & Marketing September 1999 – June 2001

Integrated bioanalytical products and services into value-added programs and repositioned strategic focus on customer

partnerships.

Achieved 50% sales growth in first year largely through strategic partnerships with major national corporate accounts.

Strengthened and expanded Romer Labs' presence in three diverse industry segments (grain, feed and food) within

domestic and international markets.

Restored impaired relationships with key suppliers resulting in enhanced long-term marketing agreements.

Kemin Industries, Inc., www.kemin.com, Des Moines, Iowa

Director of Latin America December 1997 – June 1999

Held P&L responsibility over 12 Latin American markets and Mexico; restructured operations throughout region.

Led turnaround while developing 3-year strategic sales and marketing plan for 12 international markets.

Reversed Mexico subsidiary from operational loss to breakeven in first year.

Led cross-functional purchasing, QA, and toll-manufacturing commodity team; first Mexican profit in 5 years.

Grew sales and profits 45% by restoring impaired distributor relationship in Argentina and renegotiating distributor

contracts in Brazil, Colombia, Argentina and Chile solidifying long-term relationships.

Merial Inc. (a Sanifi company) www.merial.com, Gainesville, Georgia

International Sales Director/Vice President June 29, 1989 – September 1997

Directed Latin American sales and marketing for five U.S. and European biological manufacturing operations.

Spearheaded strategic planning summit of 40 representatives from 12 countries; achieved critical interregional

distributor coordination of sales and service resources.

Led creative JV transfer pricing and service strategy; attained 800% sales increase in 2 years in Venezuela.

Select Labs International Inc. (subsidiary of Merial Select, Inc.), Gainesville, Georgia

General Manager, CFO March 17, 1983 (incorporated) – June 28, 1989 (dissolved)

Created wholly owned subsidiary of parent (Merial Select Inc.), increased sales from $800,000 to $12,000,000 over

a 12-year period with 30% average pretax profitability and virtually no bad debt charge-offs.

Established manufacturing facility in Venezuela under a technology transfer and trademark license and negotiated a $244,000 lump- sum royalty fee payment.

Directed creation of joint venture production facility in Mexico and wholly owned subsidiary in Peru.

Solvay & Cie. (Salsbury Laboratories/Philips-Duphar Veterinary Pharmaceutical Divisions)

Regional Manager, Santafé de Bogotá, Colombia 1980 – 1982

Area Manager, Bayamón, Puerto Rico & Iowa 1975 – 1979

Directed sales of hydrolyzed fish and micronutrient foliar fertilizer line in Central America and Caribbean

EDUCATION

MIM, Thunderbird School of Global Management, Glendale, AZ, December 19, 1974

BA, Wake Forest University, Winston-Salem, NC, 1973

HONORS/AWARDS/CERTIFICATIONS

Received 1995 Meritorious Service Presidential Award for positioning Merial Select as an industry leader.

Rewarded Biological R&D, Quality Assurance and Manufacturing Sabbatical from Oct. 1991 to Feb. 1993.

Dale Carnegie & Associates: Course completion in 1985.

Completed numerous management development programs including, GRID; Inc. Magazine & Xerox sponsored

customer service seminars; Aubrey Daniels & Associates and A.M.A. sponsored performance management, strategic

and vision planning workshops.

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