Brand and Projects management

Brooklyn, NY I 917-***-****

********************@*****.***

www.linkedin.com/in/sandrabueno

Experience

Education & Languages

Blue Data Institute Student of English Language Studies Mar. 2014 to Dec. 2015

The more I traveled around Latam as Global Brand Manager for Atrapalo, the more I felt the need to grow, develop myself and my career, and professionalize my English. This is why I moved to NYC. I’ve been fully dedicated to studying English two years. Being always in touch and up-to-date with the industry, now it’s time for new professional challenges. Atrápalo Global Brand Manager

Jan. 2012 to Dec. 2013

www.atrapalo.com

• Responsible for strategic planning including timing and implementation of brand strategies and marketing campaigns for six different countries (Spain, Italy, Brazil, Colombia, Chile and Peru).

• Managed brand campaigns with cross-functional teams, agencies and sales departments in all Atrápalo territories.

• Oversaw brand development in all Atrápalo territories.

• Created social media strategy and brand content guidelines.

• Led co-branding with MasterCard which was recognized with an EFFIE award. Doubleyou Project Manager

Jan. 2010 to Oct. 2011 Clients: Segittur Turespaña (Spain Ministry of Tourism), International Atrápalo, Microsoft Mexico. www.doubleyou.com

• Expert in project planning, strategic planning, team management, troubleshooting, quality control, forecasting, scheduling and planning, and tracking of results for multiple clients and countries.

• Managed the creative team for all proposals and campaigns for existing and new businesses.

• Managed all digital advertising campaigns.

Doubleyou Digital Producer

Jan. 2009 to Jan. 2010 Clients: Segittur Turespaña (Spain Ministry of Tourism), Vodafone, Mahou. www.doubleyou.com

• Oversaw online projects, including creative development and digital production, providing support to team on planning, tracking and internal communication.

• Responsible for maintenance of the project plan and reporting, including milestone summary, key issues, risks, benefits and cost incurred.

• Worked closely with DY Madrid (New Business unit) to create standard project management procedures, serving as liaison between them and the digital production in DY headquarters.

• Oversaw subcontractors and coordinated with internal teams to ensure the project success. Doubleyou Digital Account Executive

Aug. 2007 to Jan. 2009 Clients: Nike (Running & Sportswear), Diageo Group, Segittur Turespaña & Atrápalo www.doubleyou.com

• Served as the daily client contact for Nike, Diageo, Segittur and Atrápalo. Clarified strategic requirements, explained complex ideas clearly, and managed expectations.

• Helped to build and develop the first digital community of runners in Spain and Portugal, connecting technology and communications, focused in mobile applications and social media strategy.

• Oversaw advertising campaigns, timelines and development of the project to its implementation.

• Team management being the axis between creativity and digital production.

• Led the CMS efforts and managed a team of 6 that monitored and responded to comments on online sites that was created ad hoc for marketing campaigns.

Master of Advertising and Public Relations, 2007 Fluent in English, Spanish and Catalan. Unviersidad Jaume I, Valencia, Spain

Sandra Bueno Fernández

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