Management Media

Marc Greene

** ******* *****

Hewlett, NY *****

516-***-**** Home

646-***-**** Cell

****.********@*****.***

https://www.linkedin.com/pub/marc-greene/1/b90/39a

Extensive hands-on strategic communications and media relations experience

Broad communications background combined with a diverse portfolio of B2C, B2B, and corporate reputation management and message development skill-set

Recognized voice in the industry

History of earned respect and trust among clients, colleagues and media

Team builder and leader

Ability to handle and prioritize multiple projects

International experience

Long-standing relationships with a wide variety of top-tier media

More than a decade serving on the Board of Directors for the Publicity Club of NY (PCNY) and regularly recruiting top tier reporters to appear as expert panelists for PCNY events

10/14 – Current: SP Consulting

Partner, Strategic Communications

I am a Partner (independent contractor), with SP Consulting, a unique partnership of experienced professionals who provide creative communications solutions to corporations and non-profits worldwide. In addition to leading the New York office, I’m also the senior media strategist. Part of my client base includes developing the communications strategy for healthcare tech companies along with HC providers looking to strengthen their tech/digital foothold.

1/13 – Current: Greene Inc. Communications

President

Provides world-class strategic communications, media relations and issues management counsel to corporate, non-profit and public relations agency clients enabling them to tell their stories and meet their business objectives. Clients include: The Ronald McDonald House of Long Island, The Arnold P. Gold Foundation, Havas PR, Rx Mosaic and Oramaax Dental Products.

3/12 – 1/13: RF Binder

Executive Managing Director & Chief Media Strategist

Responsible for shaping and leading the media relations activities across the agency. Member of the leadership team. Provided media strategy and execution for the agency’s work with Ranbaxy, Ameriprise Financial, Johnson & Johnson Band Aid brand, Dunkin’ Donuts, Tupperware and the re-branding and new advertising launch for Truvia natural sweetener. In addition to leading the agency’s Media Relations team, also served as the interim head of the Digital Strategy Group.

6/09 – 3/12: MDG Communications

Principal

Provided strategic communications, media relations and issues management counsel to pharmaceutical/healthcare industry and public relations agency clients. Initiated “Pitch Perfect” Workshops that provide customized sessions for agency and corporate clients on how to develop and effectively promote newsworthy material.

6/04 – 6/09: Sanofi-Aventis

Senior Director, Head of U.S. Media Relations & Issues Management, U.S. Corporate Affairs Group

Responsible for bringing new ideas and best practices to the external communications process in addition to gaining greater media exposure and share of voice for enhancing the company image and its portfolio of marketed and investigational products. Served as U.S. Corporate spokesperson and maintained relationships with targeted top tier media outlets.

Developed corporate reputation management program for the U.S. operations of the global corporation. Worked closely with the global CSR/sustainable development group to develop content for internal and external communication activities. Provided senior level counsel on strategies and policies that create, sustain and reinforce the reputation of the company, including R&D communications, marketing communications, issues management, media relations and crisis communications for all brands and business units.

Provided ongoing communications counsel to senior management team and served as the company representative to PhRMA and the senior communications representative for the crisis management, crisis communications and counterfeit teams.

Designed and implemented a highly acclaimed electronic Daily News Summary of company and industry news to internal stakeholders.

3/01 – 5/04: Fleishman-Hillard

Senior Vice President/Director of Media Relations/New York Healthcare Group

Served as the senior media strategist and leader of the Healthcare media relations team. Provided ongoing strategic media, issues management and corporate branding counsel for a number of clients throughout the Fleishman-Hillard network, including Abbott Laboratories, Astra Zeneca, Bain Consulting, McNeil Consumer & Specialty Pharmaceuticals, Merck, OraPharma, Organon, Roche, Schering-Plough and the Society for Interventional Radiology.

One of the founding members of the F-H Media Council, a group of senior media specialists throughout the F-H network organized to support and bring strategic counsel to account teams with challenging needs or issues. Served as de-facto head of both the New York Media Council (local office) and the F-H Media Council (national). Also responsible for promoting Fleishman-Hillard’s Healthcare Practice among the trade press and securing speaking opportunities for both agency and client representatives at industry functions.

Served as senior account leader on the Abbott Corporate Science R&D Initiative, OraPharma and the Society for Interventional Radiology businesses.

8/00 – 3/01: Chandler Chicco Agency (CCA)

Director of Media Relations

Provided strategic media relations counsel and executional expertise to account teams throughout this healthcare specialty agency and is a senior member of the account teams for Bayer Pharmaceutical Corporation, McNeil Consumer Healthcare, and Pfizer. Directed the media relations teams on all projects.

Developed the media strategy and drove the implementation for:

Bayer’s “RTIalert” campaign -- The most successful and sustaining consumer media campaign ever undertaken by Bayer’s pharmaceutical division generating over three months worth of continuous national and local market coverage.

“The Clean Hands Campaign” for the American Society for Microbiology (ASM) -- Over 1,000 print & broadcast hits generated in virtually every major media outlet nationwide.

9/97 – 8/00: Burson-Marsteller

Director of Media Relations

Responsible for building and leading the New York Media Practice. Supervised and coordinated comprehensive media relations programs for a wide variety of Burson-Marsteller clients. Frequently called on to visit other B-M offices to promote media practice products and expertise. Developed ongoing series of “Meet The Media” in-house breakfasts featuring top-tier editors and network TV producers.

Developed and coordinated the execution of media relations campaigns generating extensive news coverage for:

The U.S. launch of Colgate Total toothpaste -- most successful new product launch in company history as new brand catapults Colgate to category leader for the first time in 35 years

Victoria's First Secret Super Bowl Commercial and Groundbreaking Live Fashion Show Webcast

Coordinated media strategy and execution for major projects resulting in extensive national coverage for Accenture, Sprint, Citigroup, Unilever, Philip Morris, Sunbeam, Sears, and the U.S. Treasury.

Directed media efforts for numerous FDA approvals on behalf pharmaceutical clients Wyeth-Ayerst, AstraZeneca, and Pharmacia & Upjohn.

Reputation management campaigns and message development for global consulting firms including Accenture and Bain.

3/96 - 8/97: Rubenstein Associates

Vice President

Responsible for aggressively driving news coverage for day-to-day clients and special events. Served as primary client contact and supervised all account team and media activities. Frequently called on to participate in new business meetings.

Accounts & Special Events/Projects

The Smithsonian Institution’s 150th Anniversary - generated multiple in-depth hits in every NYC metro print & broadcast media outlet for the New York-based exhibit.

Introduction of JVC’s DV1 Digital Camcorder - hugely successful campaign featuring national broadcast, print and a wide variety of vertical trade publication hits.

The Gershwin Centennial Celebration – produced more two dozen national broadcast & print placements and received coverage in hundreds of local market and trade outlets.

LaZer Park - planned and executed the grand opening and a series of special events for one of NYC’s first high-tech amusement center.

Long Island Jewish Medical Center, Maimonides Medical Center & Columbia University - directed an impressive run of local & national print/broadcast hits on a weekly basis.

2/86 - 3/96: Greene Inc. Communications

Account Manager - Chief Operating Officer

Responsible for the day-to-day operations of public relations agency. Supervised account executives and support staff. Extensive media contact. Organized special events, press conferences and national awards presentations. Oversaw billing process and budget control. Created and presented new business proposals.

Accounts & Special Events

Generated editorial publicity for over 50 national consumer magazines. These ranged from American Heritage to American Health to American Home and Scientific American; from Bridal Guide to Parents; from Working Woman to Working Mother; from GQ to HG to TV Guide and Vanity Fair; along with Ladies’ Home Journal, McCall’s, Redbook and Glamour … and more.

The Gennifer Flowers press conference - over 300 media attendees made this one of the biggest media events of the year generating global print and broadcast coverage.

Popular Science’s “Best Of What’s New” - directed the publicity for this annual event for eight years producing several hundred network and local broadcast placements and over 1,000 print placements.

FDR’s Secret White House Recordings Press Conference - generated front-page news coverage and equivalent broadcast coverage for this event based on an American Heritage article.

Glamour’s “Women of the Year” - directed the publicity for this annual event for five years producing substantial national and local market media coverage.

Glamour’s “Women of the Year” - directed the publicity for this annual event for five years producing substantial national and local market media coverage.

Industry Activities

Board of Directors, Publicity Club of New York

Education

New York University, BFA (NYU Film School)

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