Brand Manager

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Mirelle Nashaat

Cell Phone no: +201********* email:*******.*******@*****.***

Address: Villa 199 Banafseg 7, First Settlement New Cairo Date of Birth: July 4, 1985 Marital Status: Married OBJECTIVE

Work in the Marketing & Public Relations field.

Work in Multinational & Local Companies, Organizations & Agencies.

Further grow & excel in the field I am passionate of. EDUCATION & POST GRADUATE STUDIES

Career Certificate in Marketing- School of Continuing Education AUC that include the below courses:

Direct and E-Marketing B-

Brand and Product Management B

Dettol Soap Business Marketing Plan

Strategic Marketing A-

Aqueous Vapor Marketing Plan

IMC (Integrated Marketing Communication) A

Foundation Certificate in Marketing- School of Continuing Education AUC that include the below courses:

Contemporary Management B

Marketing Research A-

Marketing Research Plan Process " Vodafone Problem Solving"

Certificate of Achievement Sales & Marketing- School of Continuing Education AUC that include the below courses:

Consumer Behavior- B+

Professional Selling Skills- A-

Applying Selling Concepts on a new product "Just Coke" Marketing- A

University: MIU BA Graduate Spring 2006.

Major: Marketing

Minor: Advertising & PR

Achievements and Projects:

Creative Problem Solving "SIAG Company"

Promotion Analysis "El Sallab Company"

Print Ad Idea "MobiNil"

Consumer Behavior Testing "MobiNil"

Internet Marketing site "Chipsy"

Electronic Ad ( Radio Ad) "City Stars"

High School: BBC International School

High School (Egyptian System) Class 2002

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TRAINING AND WORK EXPERIENCE

Brand Manager for AINHOA Skin Care - Poly Pharma

(September 2016 – Present)

Reports to Managing Director of Poly Pharma

Job Description:

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; Planning and reviewing compensation actions; enforcing policies and procedures.

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production (later), productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development (later once needed for future pending projects)

Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

Provides information by collecting, analyzing, and summarizing data and trends.

Protects organization's value by keeping information confidential. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Accomplishes marketing and organization mission by completing related results as needed.

Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis,

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Understanding the Customer, Product Development, Client Relationships, Creative Services

Arranging appointments with different channels: doctors, beauty salons and spas including pre-arranged appointments or regular calling Making presentations to people in charge in different channels Building and maintaining positive working relationships with medical staff and supporting administrative staff.

Keeping detailed records of all contacts

Reaching (and if possible exceeding) monthly sales targets; Planning work schedules and weekly and monthly timetables. Regularly attending company meetings, technical data, Presentations and briefings

Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;

Help and supervise any activation activity.

Administration Assistant- Archirodon Constructions Overseas Co. S.A

(October 2011-January 2014)

Job Description:

Administrative Tasks.

Arranging meetings and interviews for Management

Receiving and Circulating Correspondence.

Meet and assist company guests.

Meeting Minutes

Filing.

Updating mailing lists and contacts.

Assistant Public Relations Manager- Sheraton Cairo Hotel Towers & Casino (February 2008- March 2010)

Reports to Director of PR-Sheraton Cairo Hotel & Area PR Coordinator-Starwood Hotels & Resorts Egypt

ESSENTIAL FUNCTIONS INCLUDE:

Secretarial support & General office management:

Administrating invoices and PR expenses

Update mailing list

Supervise and control daily operations of Department Assign, supervise, and review the activities of public relations staff. Press office responsibilities:

Building, managing and maintaining PR contacts database, photograph, slide, video library and hotels' information library Arranging of PR activities and events including, individual press visits, stays and press trip programs, press conferences, meetings, dinners etc PR project co-ordination

Develop and maintain the company's corporate image and identity.

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Distributing of PR releases, reports and clippings etc. Researching and seeking innovative PR opportunities. Monitoring, measuring and recording all media clippings and impressions Producing regular monthly activity and impression reports Establish and maintain effective working relationships with local and government officials and media representatives and handle their enquiries Formulate policies and procedures related to Public Relation programs Key Achievements:

Organized & attended StarChoice Events at Sheraton Cairo Hotel since 2008 First PR person in Sheraton Cairo Hotel to place online press releases. Gave PR training to Sheraton Sharm, Sheraton Soma Bay, Sheraton Miramar and Sheraton Cairo new PRs

Achieved great news coverage for Sheraton Cairo Hotel, Starwood Hotels and Resorts Egypt and Worldwide through prominent media vehicles. Marketing & Communication Executive - Switch Advertising LLC

(January 2007- February 2008)

Reports to VP Sales & Marketing

Job Description:

Constructing Marketing, IMC & Media Plans

Constructing New & Creative Marketing Ideas

Constructing PR activities

Delivering a professional service to ensure an integrated, strategic approach to the Company's marketing communications.

Developing and updating content on the Company's website. Developing an accurate approach to the measurement of all marketing communications activity to inform decisions and future plans, in particular, ensuring value for money is achieved from all suppliers A team player, with excellent communication and presentation skills. Self-confident, committed, enthusiastic and able to work well under pressure. Key Achievements:

City Scape Brochure Contents Ideas.

Story Boards Ideas for Fiesta "DKT".

TV Ad Ideas for Caira Laptop.

Radio Ad Script Idea for Pirelli

Wrote Contents of Website

Constructed Event Activity Idea for TNT

Constructed Theme Idea for Novotel 6th October Café Gave Sales & Marketing trainings to Switch Advertising Agency New Marketing & Sales people.

Public Relations Coordinator - Fourth Dimension for Public Relations

(FDPR) (December 2006)

Reports to Managing Director

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Key Skills:

Demonstrating a clear understanding of the PR agency business Responsible for managing the PR administration for your assigned clients and account managers

Providing a reliable service to the press servicing journalists' requests for client information and information on company activities Highly competent at using computers and computer software packages. Able to efficiently manage the up-dating and development of company databases and to make recommendations to improve company procedures and information handling.

Possessing good interpersonal skills and are able to communicate efficiently and accurately internally and with clients and the media Key Achievements:

Organized & attended Jaguar & Landrover Press Conference and Showroom opening

Summer Internship (IVR & Vodafone Banking Service)-Commercial International Bank -CIB (July 2005 - August 2005)

Reports to CIB Call Centre in CIB Main Branch "Giza" Job Description:

Selling Services found in the bank which are IVR & Vodafone, by announcing the clients & convincing them about these services & if they want to apply for them they fill an application for me which I then fax it to CB call center. IVR is a service that offers the clients to ask for any banking service through the telephone or sms or internet by logging their password which is offered to them once they apply by filling the application with me. Vodafone service is where the CIB clients can pay their mobile Bills by deducting the amount of money from their account.

Courses & Trainings:

Harvard Manage Mentor Online Training Courses hereunder certified through Starwood Hotels & Resorts:

E-Business with Area E-Business Manager Starwood Hotels & Resorts Egypt 2009

"Making a Presentation" "Giving & Receiving

Feedback"

"Finance Essentials" "Focusing on your consumer"

"Managing Upwards" "Capitalizing on Change"

"Managing Difficult Interaction" "Leading & Motivation"

"Managing for Creativity &

Innovation"

"Coaching"

"Managing Workplace Stress" "Assessing Performance"

"Solving Business Problems" "Setting Goals"

"Negotiating" "Budgeting"

"Managing for your Career" "Writing for Business"

"Project Management" "Managing your Time"

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Certificate for successful completion of Online PR & Marketing -offered by Starwood Hotels & Resorts 2009.

Service Culture Transformation- The Sheraton Voice Training 2009.

Online Courses "Associate Self-Registration site for the Ethics & Compliance Training" offered by Starwood Hotels & Resorts 2008:

Online Compliance: Proper Use of Computers & Internet

FCPA Anti Bribery

Business Communication Skills Dr. Ibrahim Noah 2006.

International Marketing Dr. Andreas Fuhrmann 2005. SKILLS

Computer Skills:

Microsoft Word. "Excellent"

Microsoft Excel. "Excellent"

Microsoft PowerPoint. "Excellent"

Microsoft Visio. " Good"

Microsoft Access. "Fair"

Language Skills:

Arabic (Native Language). Fluent

English (First Language). Fluent

German (Second Language). Fair

Communication Skills

Presentation Skills

Multi-tasking Skills

REFERENCES

Mr. Adel Elbendary-Managing Director-Fourth Dimension for Public Relations Cell phone: +201********* ****@****.***

Mr. Shady Magar- VP Sales & Marketing-Switch Advertising Agency Cell phone: +201********* *****@*********.***

Mrs. Magda Samy- Area Public Relations Coordinator Starwood Hotels & Resorts -Egypt & Director of Public Relations Sheraton Cairo Hotel Cell phone: +201*********

Check out my received Recommendations on My LinkedIn Account References will be furnished upon request.

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