Manager Marketing

KAREN A. TRIMBLE

** ********* ****. **********, ** 33463

331-***-**** **********@*****.***

MARKETING MANAGEMENT

Recently relocated to Florida. Strategic marketing/business development manager, with a demonstrated record of growing revenues, market share, and product lines. Talented communicator, adept at collaborating with sales and marketing teams to develop and launch innovative and impactful marketing strategies, campaigns, presentations, and programs. Consistently recognized for exceptional performance throughout career with bonuses and progressive leadership roles. Specialized expertise in the areas of energy efficiency, services, research, and renewable technology, with key strengths including:

Digital and Social Media Marketing B2B and B2C KPI’s Market Research Branding Competitor & Market Trend Analysis Customer Satisfaction Marketing & Corporate Communications Product Launch & Positioning Events Planning & Management CRM Agency Management Strategic Planning & Analysis Reputation Management/VOC Content/Proposal Development Community Relations Public Relations

PROFESSIONAL EXPERIENCE

Independent Marketing Consultant (Present), Software product for family law practitioners

Manage multi-media marketing programs, coordinate vendor projects and collateral materials, manage website updates and PPC campaigns, track and report ROI for marketing programs, author fact-based case studies, manage vendor and association relationships.

Creative professional with expertise in all aspects of marketing management, with proven B to B experience in the service sector.

Nimble project skills to manage multiple projects concurrently with strong detail, problem solving, and follow through capabilities.

Successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to strategic completion.

Strong ability to develop strategies and implement tactics to increase product and brand awareness, market share, customer experience, and company profitability.

Lead generation, customer follow-up, and trade show support.

DRF Trusted Property Solutions (Contract Work), Plainfield, Illinois 2014

Senior Marketing Manager (2014)

Implemented public relations, cable, email, direct mail, and internet advertising/promotion. Created and executed a social media marketing plan. Supervised a Digital Media Specialist.

Expanded branding campaign with print material, video, web site, and fleet iniatives.

Increased revenues by over $1 million by boosting attach rates 20% for Home Depot supported products and services.

Internal and employee communications.

Instituted SEO and PPC programs increasing visibility.

Worked with contractors on collaborative promotion of utility rebate capture programs and response to RFP’s.

Doubled lead generation and improved close rates.

CRM, reputation management and customer satisfaction responsibility.

NICOR GAS (a subsidiary of AGL RESOURCES COMPANY), Naperville, Illinois 1998-2013

Nicor Gas: the largest natural gas distributor in Northern Illinois, serving more than 2 million customers; AGL Resources: principal natural gas distributor in Florida, Georgia, Illinois, Maryland, New Jersey, Tennessee, and Virginia, serving more than 4.5 million customers with a market cap of $4.9B.

Marketing Manager (2009-2013)

Managed all marketing activities including budget, sales support, agency support, lead generation, advertising, promotions, marketing collateral design, and marketing campaign development. Managed staff comprised of market research, marketing communications, community relations, webmaster/graphic design, and social media marketing. Conducted high-level customer presentations. Media relations and community outreach for Northern Illinois.

Boosted revenue by $300K annually and tripled number of natural gas fleets in service territory in stagnant market environment by executing 3 major marketing campaigns in diverse sectors.

Improved annual margin $200K by providing viable leads to sales team.

Preserved $500K in annual margin by identifying over 100 competitive sites and identifying effective product/technology alternatives.

Introduced and communicated valuable product offerings to over 1,500 key industrial, commercial, and national account customers through high impact marketing materials and presentations.

Launched radio and bill insert campaign that resulted in over 25,000 customers replacing inefficient appliances at a recoverable $5M in rates.

Internal and external communications responsibility.

Oversight of all direct and email marketing. Agency management for advertising and public relations.

NICOR GAS (a subsidiary of AGL RESOURCES COMPANY)

Manager, Energy Ventures Business Development (1998-2009)

Managed key events leveraging emerging energy technologies, working extensively with Finance, Risk Analysis, and Regulatory teams to gain approvals. Supervised a staff of 6 Analysts. Analyzed detailed data on key competitors, distribution availability, customer intelligence, and supply route pricing.

Spearheaded evaluation, business plan development, and capital investment on 2 major capital development projects each exceeding $100M (Sawgrass Gas Storage and Central Valley Gas Storage).

Conducted merger and acquisition analysis and due diligence leading to purchase of outbound B2C call center capable of handling in excess of 1.5 million calls annually.

Instrumental in leveraging over 15 alternative energy investment opportunities by providing key market intelligence and strategic positioning.

Delivered high impact mailings, open houses, and group presentations to over 2,000 citizens, political representatives, and interested parties, resulting in securing 1,000+ signed landowner agreements enabling projects to move to construction phase.

Significantly contributed to generating $21.6M in annual retail sales by designing market offerings for appliance warranty products and HVAC repair programs.

EARLY CAREER

GAS TECHNOLOGY INSTITUTE, Des Plaines, Illinois

Principal Product Manager / Director of Strategic Analysis

Responsible for identifying and evaluating new business and service opportunities employing consortia funded intellectual property and know-how. Responsible for identification of market and client needs including value propositions and pricing, brand positioning and market introduction strategy. Maintained and expanded industry/association participation through oversight committees. Leadership and management of market research and business analysis staff in a cross-functional team environment. Employed product development skills to manage a $5 million dollar contract R&D portfolio resulting in 5 commercialized products.

Successfully negotiated 20+ joint development opportunities, royalty agreements, licenses, cooperative research and development agreements, and master services agreements.

Obtained over $1.5 million in outside co-funding of projects. Proposal and grant writing.

Trained and managed a staff of 4 analysts responsible for an extensive range of oil, gas, coal, LNG, and long and short-range energy forecasts.

Extensively coordinated with the Department of Energy, NGV America, Electric Power Research Institute, American Gas Association, Energy Information Administration, regional and national trade associations, international developers, and Fortune 500 equipment manufacturers.

EDUCATION

Master of Business Administration, Marketing / Entrepreneurship

DePaul University, Chicago, Illinois

Bachelor of Science, Chemical Engineering

Illinois Institute of Technology, Chicago, Illinois

COMPUTER

PowerPoint, Excel, Word, Office, CRM (SalesLogix), Mad Mimi, Google Analytics, Social Media (Twitter, Facebook, LinkedIn, Pinterest)

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