Craig R. Smith

1-613-***-****

acyn8l@r.postjobfree.com

LinkedIn URL

Sales, Marketing and Business Development

Professional Profile

Trusted Business Partner with 20 years experience in New Business Development, Sales and Sales Management. Exemplary leadership, entrepreneurial & managerial skills.

Thorough expertise in scaling businesses, building out teams and defining commercial strategies. Extensive background in creating go-to-market strategies for new product lines. Agile leadership style with strong track record in effectively developing sales team and leaders.

Demonstrated ability to lead long-term strategies to improve business expansion efforts while adapting to competitors and market conditions.

Outstanding client relationship skills with talent for building consensus and maximizing effectiveness in sales processes and sales strategies.

Proven track record in growing revenues on domestic and global basis with deep understanding of IT and enterprise application requirements.

Niche Areas

Go-to-Market Sales & Marketing Strategies

Domestic and Global Strategic Planning

North America/International Experience

Revenue Acceleration/Pipeline Management

Primary Industries

Commercial & Retail Banking (worked for 4 Canadian Banks over tenure of career)

Technology Financial Services

Core Competencies

Budgeting and Sales Forecasting

Sales and Personnel Management

Consultative Sales/Pipeline Development

Competitive Launch Strategies

New Business Expansion Efforts

Acquisition Strategies/M&As

Change Management Initiatives

Professional Experience

CR SMITH CONSULTING, INC., TORONTO, ON Feb. 2005 to Present

A privately held Canadian consulting company which focuses on selling software into financial markets.

Managing Director

Serve as principal sales and marketing strategist in driving profitability for a variety of companies in banking and financial services sectors including technology start-ups. Develop, customize and execute go-to-market sales, product and business development strategies to accelerate revenue growth.

Conceptualize innovative programming based on organizational assessment to determine competitive capabilities. Support launch of new products, programs and processes including designing sales pipeline and generation of new business leads to promote revenue growth.

Representative Achievements

Retained by large public Canadian Telecom in designing new financial services vertical group within company. Created customer engagement model focused on competitive differentiation and successfully won stakeholder buy in across national sales groups.

Worked in conjunction with public Montreal-based vertical e-marketplace company creating new acquisition and sales strategies resulting in company being acquired and operating profitability.

Overhauled comprehensive sales and marketing strategy for B2B lead generation and Internet marketing start up company with stagnant SEO rankings. Boosted organic rankings by 25%.

Facilitated opening of office in China for start-up B2B and successfully on boarded global team, designed lead management processes and built relationships with 100+ manufacturers.

Worked for 1 years (2013 – 2015) with FIS (Fidelity National Information Services) as a Senior Development Executive managing Tier 1 accounts in Canadian financial services and selling enterprise software and services solutions.

CRAIG R. SMITH 1-647-***-**** acyn8l@r.postjobfree.com Page 2/2

Professional Experience - continued

XENOS GROUP, TORONTO, ON Feb. 2007 to Feb. 2011

A publicly traded software company which targets the financial services industry.

VP, SALES & GLOBAL MARKETING

Recruited from consultant role into a full time position. Hired for expertise in sales leadership and sales processes. Charged with reversing stagnant sales, low morale and underperforming sales teams.

Representative Achievements

Realigned market focus and enhanced global lead generation engine utilizing social media, PR, tradeshows and content marketing for a 25-year old software company lacking stagnant sales and market focus.

Turned around revenue growth and achieved a record of 13 consecutive quarters of growth. This resulted in company being acquired by a Silicon Valley firm.

Personally closed $4.2M, three-year engagement representing largest in company history.

ROYAL BANK OF CANADA (RBC) Oct. 1989 – Oct. 2004

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC.

VICE PRESIDENT, BUSINESS DEVELOPMENT – GLOBAL SERVICES (1989 – 2004)

VICE PRESIDENT, NEW BUSINESS DEVELOPMENT – E-BUSINESS DIVISION (1999 – 2004)

VICE PRESIDENT, SERVICE DELIVERY PROJECTS (1998 – 1999)

Tapped to identify, lead and drive revenues for new business unit for Royal Bank of Canada. Directed every aspect of evaluating and implementing best practices to execute go-forward strategies and ensure all-out growth potential in U.S. Developed and executed comprehensive strategic and tactical plans to create competitive edge in supporting a new $100M business unit within three year timeline.

Established short-and-long term objectives, strategies and integration initiatives to drive significant growth and positive consumer experience. Managed multimillion-dollar budgets and teams of hundreds.

Representative Achievements

As VP of New Business Development, orchestrated successful launch of first-of-its-kind business division enabling RBC to ascend to #1 online bank in Canada. Boosted online clients from 400,00 to more than 2,000,000 within one year.

As VP of New Business Development, delivered new investment strategies ranging from vertical and horizontal marketplaces, mobile banking platform, to online account aggregation and B2B development companies. Recognized by CIO Magazine for featured investment strategy.

Selected to simultaneously serve as CEO of new Canadian subsidiary/emarket company and VP of Business Development. Created online RBC Marketplace targeting bank’s small business clients.

As VP of Service Delivery, architected an advanced operations center enabling a reduction of nearly 600 employees and an annual savings of $16M per annum.

AS MIS Group Manager, orchestrated the delivery of 12 major applications resulting in RBC becoming one of the first Canadian banks to put applications on the internet with a 50% reduced cost.

Prior Positions include: Group Manager, Program Manager and Sr. Account Manager.

Prior career assignments

VP, Finance & Administration, Commercial Alcohols, Toronto, CA

Education

BA English, Carleton University, Ottawa, CN

Certificate: Fellow of the Institute of Canadian Bankers

Professional Affiliations

Canadian eBusiness Initiative (CeBI): Part of eBusiness Transformation team. Public/private initiative to help Canadian SMEs. Past Board Member: Viewtrak Technologies Ltd., Net3F Ltd., B2B Vertical Markets Inc., TradeMC Canada Inc., Sona Innovations. Past Board Advisor: Cash Edge, Inc., Mediagrif Interactive Technologies, Trade MC Corporation Member: Big Brothers of Metropolitan Toronto.

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