Customer Service Marketing
Resume:
Good Afternoon,
I was recently alerted to your search for a Director of Marketing and wanted to learn more about this opportunity. Over the last 10+ years, I have been responsible for increasing brand and digital engagement goals by leveraging sales collateral, social media, email marketing, paid content, ecommerce and website development.
Experiences that would be valuable to note to the hiring team, includes:
Financial Marketing Experience: Spent my early years building customer relationships at HSBC Bank Corp. Extended my time in the financial markets through a management role at TheStreet.com and as an Assistant Director of Custom Sponsorships with The Deal LLC. The Deal focused on the Private Equity and overall M&A space.
Sales Liaison/Advertising Relationships: Supported multiple sales/advertising teams at nationwide M&A industry events building out custom sponsorships. Helped to raise the visibility of our digital brands/products, while reducing sponsorship pain points. Nurtured repeat partnerships while improving the outreach with my Sponsorship Director to build new partnership accounts for our annual Deal Economy event at the NYSE. Optimized sales collateral, newsletter, media kits and client decks.
Integrated Marketing Programs/Social Media: Built and grew the acquisition strategy across social, email and paid content marketing. Social media wins contributed to a 200% increase in digital referral traffic. Email wins saw increases across subscriber counts, open rates, deliverability and CTR%.
Data Analytics/Project Management: Heavily invested in marketing analytics and audience/consumer behavior reporting. Championed custom reports for social (organic and paid), email, ecommerce and paid network initiatives. Well versed in Google Analytics, Adobe Social, FB Insights, Twitter Analytics, Omniture, BuzzSumo, Sprout, Buffer and ESP tools.
Team management/Roll-up Sleeves Attitude: Hired, led and mentored cross-functional talented teams of traditional marketers, designers, project managers, sales representatives and digital analysts.
If you are searching for a highly motivated financial marketing professional with a strong digital background in setting program strategy and monitoring revenue and performance, then let’s set up a time to chat.
I look forward to connecting on this opportunity.
Dave Barry
******@*****.***
Website: http://dwb959.wixsite.com/davebarryprofile
5 Raphael Blvd
Nesconset, NY
******@*****.***
David Barry
CORE COMPETENCIES
SNAPSHOT
Social Media Strategy, Negotiation and Tactics
Digital Marketing executive with 15 years of experience managing business and consumer brand verticals to increase revenue, brand visibility and traffic. Works to innovate content strategies through market trends and best practices.
Email/Newsletter Marketing
Content Amplification
(Paid Network Traffic)
Purch.com
Director Internet Marketing 2012-2016
Traffic and Business Analysis
Subscription Marketing
New Business Development (Syndication and Events)
Responsible for setting the digital traffic strategy and executing on audience/content marketing programs across events, social, ecommerce, email and paid channels. Produced custom data reports to showcase performance and educate internal teams on content direction and focus.
Ad Sales Marketing/Client Support
Grew social referral traffic by 200% over a three-year period leading to better engagement and brand visibility.
Innovative Marketing Programs
Monitored social trends data and optimized content output for each social platform. Negotiated pricing for various platforms and tools.
Team Management & Mentoring
Slashed CPC acquisition costs by 70%, while raising our PV/Visits KPI’s and ran tests for new content formats to improve network performance.
Both B2B and B2C Brand Management
Championed the growth of our email campaigns to push deliverability above 90% while A/B testing subject lines, content and responsive formats.
Tripled team collaboration across Social, Ad Sales, Editorial, Ecommerce, Syndication and Development to meet companywide business goals.
Tech Skills
The Deal LLC
Assistant Director Advertising Sales and Events 2010-2012
Omniture/Site Catalyst
Google Analytics
FB Insights, Twitter Analytics
Responsible for positioning financial advertising sponsorship solutions and custom media events to the M&A community to support B2B partnership goals.
Adobe Social
BuzzSumo Trends
Increased business development efforts by 20% through conference attendance and client brainstorming discussions.
WhatCounts ESP
Parse.ly
Expanded yearly product offerings and custom editorial calendar for client segments across webcasts, podcasts, advertorials and live events.
SocialFlow
Sprout Social
Grew weekly email campaigns by 3% each month via template updates, content offerings, new vertical launches and A/B testing.
Buffer
MS Office/Excel with Pivot
ComScore
Decreased RFP turnaround time by 50% by staying up to date with the latest rate card and market news.
5 Raphael Blvd
Nesconset, NY
******@*****.***
David Barry
ACADEMICS
TheStreet.com
Online Product Marketing Manager 2007-2009
Masters Certificate Finance – Hofstra University,
Managed the marketing plans for 14 premium financial news products with special focus on customer acquisition and retention.
M.B.A. – Marketing
C.W. Post LI University
A/B tested and analyzed results for several website landing pages and subscription funnels. Optimized results for cross-sell and up-sell features.
BS – West Virginia University
Developed strategic email calendar and tracking codes to understand wins through deliverability, content mix, open rates and CTR%’s.
Managed social media outreach for given promotions – events, contests and investment alerts.
Streamlined weekly meetings relating to upcoming marketing promotions and tactics. Partnering with Design, Advertising, Editorial and Customer Service.
Volunteering
Bertelsmann AG, Direct Group – Doubleday Entertainment
Marketing Manager 2005-2007
Head Coach – Smithtown Kickers (Soccer)
Ran the customer marketing acquisition efforts for two professional book guilds targeting both online and traditional marketing channels.
Assistant Coach – St. Patrick’s Kids Basketball
Coordinated seasonal marketing plans to attract new subscribers from outside our current demographics
Assistant Coach – Nesconset Baseball
Partnered with online developers to provide regular monthly mini-site updates to our latest product offerings.
Supervised and mentored a Marketing Analyst, Copywriter and Designer for assigned programs and campaigns.
Created monthly advertising space ads for various magazine publications with a combined circulation over 3.0MM homes.
PROFILES
PERSONAL WEBPAGE
Early Career:
Publisher’s Clearing House 2000-2005
(Analyst-Marketing Manager)
HSBC Bank Corporation 1998-2000
Customer Service Representative
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