WADE KRINKE

acymnq@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/wadekrinke

MARKETING MANAGEMENT AND CATEGORY MARKETING PROFILE Marketing Brand Strategy Marketing Plan Development Market Research Entrepreneurial, motivated Marketing Manager with extensive experience developing and implementing national brand strategies and comprehensive marketing plans of durable consumer goods. Expertise in driving growth with innovative marketing strategies using market research & analytics to create solutions that exceeds consumers needs. Proven track record increasing market share, revenue, profit margins within established marketing budgets. Excellent cross functional leadership skills and proven successful managing focused, high-performing teams.

Brand Positioning Strategies

Leadership of Direct Reports

Marketing Launch Plans

Sales Team Training

Project Management Leadership

Cross Functional Team Leadership

Market Research & Analytics

Retail Operations

Brand Management

Voice of Customer Research

Digital Marketing Strategies

Customer Experience Focus

PROFESSIONAL EXPERIENCE

20/20 COMPANIES working for JBL/HARMAN in BEST BUY stores – Minneapolis, MN JBL Brand Ambassador- Innovative Wearable Technology Contract position, 11/2016-Present Third party outsourced sales position. Responsibilities include identifying and reporting consumer buying behavioral trends gained from customer interaction at retail and blue shirt product training of an innovative head phones with heart rate monitor from Harman’s’ JBL brand. GANDER MOUNTAIN COMPANY, Inc. Sporting Goods Retailer– St. Paul, MN Product Development & Sourcing Manager- Hunting and Fishing Categories 12/2014-1/2016 Full time May 2015 to January 2016. Contract position December 2014 to May 2015. Responsible for product development, sourcing and commercialization of private label products for the shooting, hunting, and fishing teams at the Gander Mountain corporate office. Product and sourcing expert of key categories evaluating factories, negotiating pricing, while maintaining quality standards. VISTA OUTDOOR- Designer, Manufacturer & Marketer of Outdoor Products 2009- 2014 Senior Manager, International Sourcing, VISTA OUTDOOR-ANOKA, MN 12/2012-5/2014 Managed the sourcing function for consumer packaged finished goods purchased internationally. Successfully developed the strategic direction, defined objectives and targets for a new global sourcing team. Led global, large cross functional teams within multiple product development lanes.

Led the direction, priorities and mentored a diverse team of six direct reports to manage large scale product commercialization through multiple product development lanes.

Increased gross margin of a personal safety hearing protection products 9% from previous year at mass retail through supplier pricing negotiations, product design modifications, and volume rebates.

Reduced operational expenses $300k+ through tooling rebates and promoting vendors skilled in product engineering and execution.

Increased sales of two highly competitive hearing protection product lines 150% at Wal-Mart by identifying off-season capacity at a strategic vendor partner improving speed to market.

Reduced risk in the supply base by implementing vendor scorecards, vendor agreements and a social compliance review. Multiple suppliers were eliminated as a result of the new process. New Product Sourcing Manager, VISTA OUTDOOR-ANOKA, MN 1/2012-12/2012 Identified and integrated strategic suppliers into an aggressive new product development plan. Increased the technical quality of the vendor base enabling Marketing to execute more aggressive product introduction plans.

Improved speed to market by one month, shifted 80% of the development costs to the supplier.

Promoted four vendors that demonstrated product innovation and process excellence.

Developed & commercialized a line extension of watches within the BLACKHAWK! Brand. Product Marketing Manager, VISTA OUTDOOR-ANOKA, MN 6/2010-1/2012 Directed marketing and strategic planning for multiple brands within the Sporting Goods portfolio. Increased market share and profitability though voice of customer research. Supported sales teams launch new products with promotional programs, incentive programs, selling strategies and product training. Responsible for the P&L of multiple brands, led & mentored cross functional teams.

Led multiple innovation projects from ideation through commercialization.

Increased gross margin 10% in the largest category though a 5S lean manufacturing program.

Launched 20 new products within the Duck Commander license incorporating innovative and edgy graphics throughout the design that received international exposure.

Introduced an extensive entry-level Duck Commander soft goods program to the mass and chain markets for a $2M fall season sales promotion.

Market Research Manager, VISTA OUTDOOR-ANOKA, MN 1/2009-6/2010 Led corporate intelligence group. Identified market opportunities and threats, made recommendations to the marketing plans which were implemented into the brand strategy resulting in a 18% sales increase each year. Led & mentored team of two research team members, responsible for budget & spend.

Authored and presented primary and secondary research papers on competitive intelligence, market and brand strategy, brand position and product research, resulting in strategic shifts to the marketing plan.

Executed major research projects, including building business intelligence dashboards, competitive intelligence portals, and situation risk management for immediate analysis by the executive team.

Researched merger and acquisition opportunities, presented recommendations which led to two acquisitions valued at over 1 billion dollars in 2013. COLEMAN COMPANY (Formerly STEARNS, INC.) – St. Cloud, MN Product Manager, ATV Products 5/2005-11/2008

Directed marketing plans, product line development, market research, exploratory sourcing, inventory management, and all aspects of marketing and sales for outdoor product lines with year-end sales reaching $43 million. Owned the P&L of the category, led & mentored team of three direct reports. WEATHERBY INC. – Paso Robles, CA

Director of Soft Goods, National Sales Manager 4/2000-5/2005 Developed and launched multiple apparel product lines and several line extensions in an overcrowded market, maximizing a limited budget to achieve overall sales of $4 million. The new line earned industry awards and recognition for design innovation. Owned the strategic direction and P&L of the apparel product lines. Additional responsibility as National Sales Manager for multiple categories. EDUCATIONAL BACKGROUND

Mini MBA Marketing Management Program- Completed 5/2015 Mini MBA Program, Management and Organizational Leadership- Completed 7/2014 University of St. Thomas, Opus College of Business – Minneapolis, MN Leading Product Innovation Program- Completed 2/2013 Taking Marketing Digital / Digital & Social Media Marketing Program- Completed 3/2010 Harvard Business School, Executive Education – Cambridge, MA Bachelor of Arts Degree

Montana State University – Bozeman, MT

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