Sales Marketing
Resume:
John J. Stewart
New York, NY
*********@*****.***
linkedin.com/in/johnjstewart1
Summary
Marketing executive with international experience developing and implementing innovative customer strategies to grow revenue, launch new products and increase market share.
Catalyst with proven track record for engineering marketing opportunities in over 24 countries, aligning cross-organizational resources and building teams to deliver transformational growth. Strong executive presence. Leader who inspires through strategic vision, results-orientation, strong collaborative style and financial sophistication. Areas of expertise include:
- Branding and Content Development - Advertising, PR and Social Media
- Digital Marketing and SEO - Sales Support and Product Campaigns
- Customer Acquisition - Market Segmentation and Benchmarking
- Proprietary and Third Party Events - Competitive Analyses and Market Research
Professional Experience
THOMSON REUTERS, New York, NY 2014 - present
Global Head of Marketing – Capital Markets, Investment Management & Wealth
Developed and implemented marketing and sales enablement strategies for financial data, media, transaction services and business process outsourcing to corporates and financial institutions for $4+ billion business. Directed the development of branding, content, integrated solutions and promotional campaigns for over 20 products and enterprise services across all marketing channels. Managed global team and budget.
Led product and segment marketing across channels including branding, advertising, digital, PR, social media, partners and analysts that facilitated sales and reversed a trend of declining sales and product usage.
Modernized client acquisition and reduced marketing costs through use of digital channels in integrated programs delivered via account based marketing, social and events that improved the ROI of sales.
Created and launched Digital Solutions suite of data management, apps and outsourced services to enable financial institutions and fintech start-ups to grow on-line distribution that led to 20% revenue growth.
Established marketing program to consolidate over 40,000 customers from 15 products and multiple brands onto a single service delivery platform while maintaining footprint and increasing revenue.
Launched global events and awards licensing program in 15 countries that increased brand awareness and revenue.
CITIGROUP, New York, NY 2010 - 2013
Global Head of Marketing - Securities and Fund Services
Developed and implemented marketing and branding strategies for technology, operations outsourcing, investment and banking services to financial institutions and corporate issuers for $3 billion business. Focused innovative program on top 50 clients and oversaw Client Advisory Board. Managed global team and budget.
Aligned marketing, product and coverage teams to deliver targeted programs to acquire new clients and cross-sell that led to $400M of new revenue annually and $1B sales pipeline.
Established Citi’s and industry’s first program to consolidate product offerings and marketing under a single branded solution that facilitated communications, reversed declining sales and improved client perceptions.
Transformed client acquisition strategy and reduced costs through use of digital channels and CRM in integrated programs delivered through web, mobile, social media and events that improved the ROI of sales.
Developed programs to target sales and marketing based on wallet share analyses, benchmarking, win/loss analytics and monitoring marketplace deals that led to improved overall win rate and effectiveness of sales effort.
John J. Stewart - Continued
GLOBAL CLIENT STRATEGIES, New York, NY 2008 - 2010
Outsourced CMO
Advised executive teams on developing and implementing business and client growth strategies. Representative client engagements included:
Head of Marketing at TheMarkets.com (S&P Capital IQ) - reorganized product packaging and pricing to leverage under-utilized assets and focus on new client segments to grow revenues by 50%.
Developed marketing strategy for several acquisitions for BNP Paribas and UBS to integrate financing, trading, administration and outsourcing operations that reduced costs and accelerated revenue growth.
Performed strategic marketing role to the CEO of U.S. Shipping, an international maritime shipping company, on communications, marketing and restructuring turn-around strategies.
STATE STREET GLOBAL MARKETS, Boston, MA 2003 - 2008
Chief Marketing Officer and Senior Managing Director, State Street Global Markets
Created and implemented marketing and business development programs that led to increased client relationships, revenues and profitability for $2 billion global securities, technology and trading business.
Created, launched and managed strategic positioning, branding and communications program for the Global Link suite of technology, operations outsourcing and transaction services across asset classes, foreign exchange, global markets and electronic trading platforms that accelerated revenue growth from $750M to $2B.
Led the implementation of a Global Business Development consulting team that strengthened existing relationships, acquired new clients and leveraged new initiatives with sovereign wealth funds, plan sponsors, investment managers and hedge funds that increased relationships by over 40%.
Established product architecture and managed global marketing strategy for 8 business lines, introduced 10 new products and integrated $800M of acquisitions and led to doubling of revenues in 3 years.
STATE STREET CORPORATION, Boston, MA 1995 - 2002
Director of Global Strategy & Development
Reported to CEO and CFO, and worked with senior management, to lead cross-organizational executive team responsible for the international expansion strategy for a $10 billion global banking, asset management and outsourcing services firm.
Led in-country executive boards that evaluated business opportunities in international markets and grew international revenues from less than 5% to greater than 25% of total revenues.
Managed international consulting teams that facilitated investment, operations and marketing in asset management, trading and custody services and led to 14 new locations and $500M+ new revenues.
Originated and implemented over 24 key projects to accelerate growth through new operations, acquisitions and joint ventures in Asia-Pacific, the Americas, Europe, Middle East and North Africa.
STATE STREET BANK LUXEMBOURG S.A., Luxembourg 1990 – 1994
Business Unit Head
Established start-up banking unit providing outsourcing services international investment managers and grew revenue to $60 million with operations in Tokyo, London and Toronto. Managed over 100 staff; unit was profitable within 3 years.
Education
INSEAD, Paris, France, Management Development Program to develop strategic and leadership skills.
Boston University, Bachelor of Science Degree in Business Administration; concentration in finance.
Personal
Citizen of the United States and European Union. Knowledge of French.
Contact this candidate