Content Strategist
Resume:
SUZANNE HAYES ROSE
**********@*****.***
SUZANNE HAYES ROSE
CONTENT QUEEN OF
EVERYTHING
**********@*****.***
https://www.linkedin.com/in/suzannerose
OBJECTIVE
To create and manage an effective
content strategy that supports
identified business objectives
SKILLS AT A GLANCE
Content strategist
Content developer
Inspirational leader
Technology blogger
Writer/Editor extraordinaire
Google AdWords
HubSpot certified
SEO savvy
HTML/XML
Social media advocate
PROVEN CONTENT MARKETING STRATEGIST
Senior leader with proven content marketing skills using industry-leading tools, analytics and best practices to support defined organizational objectives
Uses a documented integrated content strategy, content map, and editorial calendar to fully leverage and amplify existing and planned assets (blogs, social, traditional)
Compelling storyteller with expertise in effective content development of all types across all channels (including traditional, digital, interactive, blogs, video, social media, email and sales enablement) in support of business goals and corporate guidelines
Deep project management expertise in various enterprise roles backed by 15+ years of experience in a wide variety of content development and production roles (including enterprise, ad agency and broadcast experience)
Delivers editorial excellence aligned to deliver the right message to the right persona/audience for increased awareness and conversion rates
Offers a responsive, resourceful and fun work ethic; strong interpersonal skills; collaborative approach
EXPERIENCE
SENIOR CONTENT STRATEGIST
PROGRESS SOFTWARE
Jan 2014 – Jan 2017
Instrumental in achieving 700% increase in marketing KPIs in 2016
Defined anchor content required to drive demand generation and higher conversion rates using Progress Sitefinity CMS
Created and documented integrated content strategy aligned with demand generation using industry best practices
Used the approved marketing plan to launch our analytics- driven content strategy
Created integrated content stack targeted to personas, including KPIs to measure conversion rates and ROI 2
SAMPLES
https://www.progress.com/blogs/auth
or/suzanne-rose?page=01
https://www.linkedin.com/in/suzanne
rose
http://swordmaven-
com.webs.com/samples
STRENGTHS
Inspirational leader
Big picture thinker with detail focus
“Work hard, play hard” ethic
Embraces change
Futurist & Trend Spotter
MOST PROUD OF
Toastmaster officer
Lifestyle and fitness evangelist
Effective mentoring approach
Launched integrated marketing initiative to track content performance using CMS, Google Analytics, Salesforce CRM and Eloqua
Led and executed rebranding effort for the data business unit in 2016
Created detailed content map to conduct asset audit; this was used as a model across the company’s business lines
Team lead for small content team focused on blog, social media content, demand gen collateral, Google Analytics, SEO
Provided ongoing thought leadership and strategy to deliver customized and interactive content to multiple personas to increase conversion rates
Created and managed production of anchor content (white papers, blog posts, infographics, slideshares, videos, presentations)
Created and managed delivery of newsletters (external and internal)
Developed, edited and amplified diverse marketing content using traditional, digital and social media
Bridged the gap between digital content, web content, user experience, information architecture, marketing and sales IBM SENIOR CONTENT MARKETING WRITER
JAN 2000 – JAN 2014
Content developer/editor, brand manager for componentized IBM’s T&E product, and web manager across multiple divisions including IBM Software Group, IBM Sales & Delivery, IBM Personal Computing
EDUCATION
Virginia Commonwealth University, Richmond, Virginia
(BA in English Literature)
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