Debbie Killens Public Profile
https://ca.linkedin.com/in/debbiekillens
*** **** ******, ****** ******* L4N 3V3 *********@*******.*** 416-***-****
Qualifications for Sr/Director Sales/Marketing/Product-Project Management
Profile
Possesses a number of years in sales management / product development with a solid record of achieving or exceeding targets. Proficient in all phases of the product development life cycle, from conception through launch. Effective communicator and negotiator; adept at building and maintaining strategic partnerships and customer relations. Passion and commitment in all I do is the key to my successes and understanding that every challenge is a new opportunity and should be looked at as a way of growth.
Areas of Expertise
Business Development Competitive Analysis Project Management Strategic Planning
CATEGORY Management Product Pricing Merchandising Team Building
Presentations SalesForce Sales Management Cosmetic Certificate
Retail Link Aribia Loss Prevention CRM
Buyer-H/B Jewelry Man / Sales
Plastics
Health / Beauty, Confectionery/ Stationery, Hardware/Houseware
Selected Highlights
Sales Management
Key role dealing directly with Head Office buyers/Executives ie: Longo, Wal-Mart, Sears,, The Bay, Zales (USA), JCPenney (USA), Rexall Drugs, London Drugs, Safeway, Loblaws/Shoppers Drug Mart, Sobeys, Home Depot etc
Maintaining a positive relationship and strong customer service with all major accounts
Listening and understanding the criteria required to obtain / maintain and increase the business
Marketing Management
Supported national programs and incentives for 23 stores throughout Ontario.
Established a region incentive program for 1,000,000+ consumers and 54 staff members.
Managed new store and kiosk launches and related media coverage, advertising, and promotions.
Addressed and resolved issues relating to products, presentations, materials, and administrative functions.
Analyzed in-store processes based on territory locations and demographics.
Developed and administered marketing plans and department budgets.
Customer Relations
Implemented a customer loyalty program in two retail stores.
Managed relationships with existing clients while aggressively prospecting new customers.
Created customer promotions that enabled clients to meet their objectives while adhering to guidelines.
Developed and delivered presentations to customers and media agencies.
Established partnership programs in conjunction with eternal advertisers and clients.
Experienced working with Wal-Mart, Zellers, Sears – specialty programs/merchandising/selling
Employment History
Sr Regional Sales Manager - Canada/USA East coast -Kostklip Manufacturing Jan 2015- Oct 2016
Responsible for Key Account maintenance, project management and growth:
Key Account: Longo, Safeway/Sobeys, Shoppers Drug Mart, Loblaws
- Oversea Distributors for C/D Accounts within my territory
- New client development – Canada
- Revenue budget increase 2M+ year 1, 3M+ year 2
National Account Manager – Canada / Southern Imperial 2011-2014
-Maintain current account base and increase revenue opportunities
-Revenue increase from 1.5M to 2.8M
-Develop new clients in areas currently not being sold, custom projects
Out of the box venues, Loss Prevention/Security opportunities (ILP DIVISION)
-Meet quarterly quotas for dollars and meetings
-Dealt with all Major Accounts /Mass Merchandisers/Grocery/Drug/Hardware
V.P.Sales/Marketing – EPD/Liberty Displays 2006-2011
- Revenue growth Increased sales from 3M to 6M
- Maintain current and develop new clients – custom acrylic displays
- Work with production/manufacture to ensure all specs are met
- Territory – Canada / USA
- Quote based on a project to project basis
- All work was custom designed and manufactured
Contracted / Consulting Positions from 2001 to 2006
National Sales Manager – Miragepaperco – Toronto
-Introduce Product Line of journals to retailers currently not being sold
-Created and developed a contractors line of Journals
-Work with quotas per region
Manager–Promotions (contract), Just Hockey Source for Sports, Toronto, Ontario
- Created Seasonal Promotion incentives for different product lines: ie: Sticks, Skates, Accessories
Manager–New Business Development, RGI Graphic Services Inc., Aurora, Ontario
- New Business development ideas and areas of growth– Design / Graphic Company
Key Account Manager, MIR Communications Inc., Toronto, Ontario
-Kidsworld Magazine – In School Magazine, initiative to drive advertisers to participate with ads that promotes participation based as part of the curriculum ie: Math, English, Geography
Product Development Contract Washrack
-Work with production / manufacturing to redo and create new product lines ROI driven
-Assess current line assortment by SKU, redo to ensure profitability within line
-New packaging design and cross promo solutions
-POP Materials, Sales Materials and Presentation Material creation
Marketing Coordinator–Ontario, Microcell Solutions, Toronto, Ontario
- Initiate promotional concepts for seasonal selling ie: R.I.D.E. program initiative
Manager–Sales & Marketing, M&A Import and Manufacturing Ltd., Toronto, Ontario
-Developed line of Copper bracelets/rings etc for retail sale
-Created packaging, helped with the production of the initial launch
-Presentations to all key accounts : Jewelry Trade, Mass Merchandisers/Drug
Course Achievements and Computer Skills
1)Marketing research courses at Ryerson
2)Human Behavioral Clinics – (fascinating)
3)Sales – techniques, strategies, overcoming obstacles – Dale Carnegie
4)Marketing / Budgets / Business Plans – Canadian Marketing Association
5)Salesforce /Word/Outlook/Excel/Power Point
6)Miller Heinman – Strategic Account Management
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