ANOOSHA ANVARI
Toronto, ON M5R 1N9
********@*****.***
EDUCATION
University of Edinburgh Edinburgh, United Kingdom
Master of Arts, Economics with Honours June 2011
2:1 Degree Classification
Dissertation Topic: Scarcity, Abundance and the Valuation of Water: a market-oriented economic solution to a natural resource problem
EMPLOYMENT
Marketing Analyst, Business Intelligence and Data Analytics
Cause and Effect Strategy and Marketing, Rochester, New York October 2015 – Present
Cultivate the visual lab component of our product services from scratch; acquire indepth understanding of client businesses to address goals, pain points, and direction; unify diverse information sources and data sets within our business intelligence platform for tracking, trendspotting, segmentation, KPI identification, and ROI analysis; lead data manipulation inside and outside the business intelligence software to answer project-specific questions; create graphic visualisations to report key insights and inform the decision-making of stakeholders; define marketing strategy through the consultative marketing arm of our product services; contribute to creative efforts, new business development, operational optimisation, and research projects as needed; represent the firm at various networking events and industry-related conferences.
Business Development and Research Manager
People Stretch Solutions, Vienna, Virginia August 2014 – August 2015
Provided prospective client research in support of business development; identified and evaluated industry growth trends, market size, market position, competitive profiles, and company leadership; spearheaded lead qualification and the priming of new business opportunities; managed CRM instances in support of sales operations, including the running and analysis of reports; gathered insights on high potential contacts and connections; represented the firm at various networking events and sales conferences.
Business Model and Pricing Analyst
Facien, LLC, Rochester, New York September 2011 – July 2014
Developed optimal business models and pricing options; analysed market size, market potential and competitive profiles for international clients; supported strategic business development and expansion to emerging markets; incorporated social media analysis; conducted search engine optimisation and content generation; managed projects and proposed budgets; assisted in valuation and financial analysis; wrote and edited for the blog.
Consulting Translator
Tellmorr International December 2012 – December 2013
Provided occasional Persian and French translation services for medical and legal cases.
Field Director and Market Research Analyst
Rochester Research Group, Rochester, New York September 2011 – June 2012
Worked directly with organisation president June – September 2009 & 2010
Analysed qualitative and quantitative market research data; managed some budgets and payroll; coordinated and supervised teams responsible for data collection or clerical work; developed client presentations summarising methodology and findings; conducted one-on-one intercept interviews; implemented strategies to optimise output. Projects involved evaluative tracking, strategic positioning of products, competitive landscapes, market penetration, rebranding and some cost-benefit analysis.
Co-Founder and General Submissions Editor
Insight, University of Edinburgh Economics Journal October 2010 – October 2011
Founding member of the editorial committee; planned and launched inaugural effort; managed seven writers and twelve articles over the course of two publications; purview included both copy-editing and journal design; trained the succeeding editorial committee.
Events Coordinator
University of Edinburgh Baha’i Society October 2010 – July 2011
Organised social event opportunities for over 450 participants; coordinated and managed community outreach efforts, social functions and guest lectures.
Business Economics Tutor
University of Edinburgh, Edinburgh, UK September – December 2009
Guided students through final exam preparation; topics included uncertainty, risky assets, consumption and demand models, and competition and product theory.
French Tutor
University of Edinburgh, Edinburgh, UK September – December 2008
Instructed students in university-level verb tenses, social vocabulary, translations and use of relative pronouns; improved average assessment results by 20%.
SPECIALIZED SKILLS
Advanced Microsoft Office, CRM (Salesforce), statistical software (Stata), and BI (Sisense)
Business modelling, cost-benefit analysis, qualitative/quantitative analysis, marketing strategy
Public speaking: 2005 keynote, 2009 series of lectures, 2016 conference presenter
Proficient in French, Persian, and Danish
References available upon request