Manager Social Media

William Andrew Thompson

Salesforce Developer and Business Analyst

**********@*****.***

Summary

Developer and business Analyst with Force.com development strategies and technology focus. 8+yrs overall 4+yrs Salesforce experience.

Salesforce Skill Highlights:

Salesforce ADM 201 Certification, Visualforce Pages, Advanced Configurations, Validation rules, Apex classes, User profile, Data migration ETL, CSS, HTML, Object development, Communication Skills, Interpersonal Skills, Workflow and Trigger management and Integration, Advance Architecture and Implementation, Stakeholder Alignment, Business Analysis, Team Management, Email and notification automation, Pardot, Exacttarget, ServiceMax, Lightning, Conga 8, Docusign, javascript Apex.

Experience

Salesforce.com Developer/ Business Analyst

NRG HomeSolar

September 2015 - Present

ADM 201 Certified

-Lead the alignment and realignment processes of several of the business entities from one continuing organization into another

-Headed up the salesforce.com configuration: alignment, architecture, creation, implementation and deployment across the several business channels and stakeholders

-Created and cultivated strong professional relationships with internal and external teams -Lead admins and developers in creations of siloed and interconnected environments

-Managed Breakfix and enhancement service requests

-Managed the efforts of the developers customizing visual force pages and Apex coding

-Lead the creation and development of business environments in salesforce including application upgrades and changes

-Developed document standards and interdepartmental standards to improve workflow

-Customized Conga buttons, templates, merge fields etc

-Customized Docusign experience including buttons, recipients, code etc.

Project Manager Global Social Media

Shell

May 2015 - September 2015 (5 months)

-Managed the Global Social Media entities

-Aligned with various stakeholders and business to ensure success on their various platforms

-Consulted on best practice and expectation management for salesforce/Heroku Ambassador app

Salesforce Developer and Implementer at Avinta Services

March 2015 - May 2015 (3 months)

-Salesforce Implementation of varying sizes for varying clients.

-Breakfix and enhancements management

-Managed custom app integration

-Guided clients on Salesforce environment best practice requirements, expectations, and implications of enhancements and development

Salesforce Developer and Brand/Tech Manager at Oil City Valve

January 2014 - March 2015 (1 year 3 months)

-Provides strategic leadership, guidance and a forward looking perspective in marketing and brand management for Oil City Valve.

-Implemented end to end Salesforce as the CRM to improve customer relations

-Developed Salesforce workflows and triggers to support strategy, including best practices sales funnels etc.

-Managed connected apps and unique licences including: Intuit Quickbooks and more

Digital Brand Manager and IT Solutions at Arthur Murray Dance Studio Memorial

September 2013 - February 2014 (6 months)

-Develop Arthur Murray brand on all digital entities including social media, website, SEM Hyperlocal etc.

-Manage traditional marketing efforts including co-op marketing with local businesses like HEB memorial, Olive Garden, Schlotzsky's etc Light design work for storefront, table tents, banners, posters, and CO-OP marketing material

-Oversaw the launch for the new arthurmurraymemorial.com

-Managed the wordpress substructure for marketing purposes

-Took the marketing efforts from an arbitrary revenue stream to over $20,000 of monthly potential revenue with over 60 new students a month and increasing. That's AWESOME.

Digital Brand Consultant for Copy and Content at DigiTec Office Solutions

October 2013 - January 2014 (4 months)

-Strategized brand initiative, online direction and wrote copy for digiteconline.com

-Reported directly to the VP of communication and marketing

Account Executive at Yelp.com

November 2011 - May 2012 (7 months)

-Prospected through the Lead object to identify potential sales

-Built pipeline and process through the Opportunity object

-Utilized reports to narrow down on daily, weekly and monthly KPIs

-Consulted on process changes within the Salesforce environment

Creative Director at Dance-University.com

May 2010 - November 2011 (1 year 7 months)

Web Analyst

-Utilized Google analytics to create keyword and copy proposals for multiple campaigns

-Implemented search engine marketing campaigns with Google analytics

-Managed and optimized accounts daily to maximize efficiency based on campaign objectives and spending objectives

Account Manager at Axis Advertising Inc

June 2011 - September 2011 (4 months)

-Consistently 30% above average in weekly sales

-Managed and accounted for the daily sales numbers of a team of 4-10

-Taught and trained successful sales techniques daily

-Increased and expanded office and team by 25%

Social Media Director at Beehive Federal Credit Union

September 2009 - April 2010 (8 months)

Social Media Director

-Strategized integrated and headed the Beehive Bug social media campaign

-Organized the synergy of social media tools, YouTube, Facebook, Twitter

-Consulted with the graphics team to create all print and digital media

-Headed the campaign which yielded a %120 increase in sales and profit within its first week of launch Events Coordinator

-Coordinated all local events where our 1967 stretch Beetle would appear Web Developer

Senior Marketing/Brand Manager at BYU-Idaho

September 2009 - April 2010 (8 months)

-Managed BYU-Idaho’s internal and external brand

-Managed trained and directed over 130 departments on BYU-IDAHO’s brand identity and initiative

-Integrated a system of templates and levels of communication

-Ensured all marketing materials inside and outside of BYU-Idaho were on brand Business

Certifications

Salesforce.com ADM 201

Salesforce September 2015

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