MICHAEL RICE

*** ******* ******* *********, ** 60015 acylk2@r.postjobfree.com 773-***-****

PROFESSIONAL SUMMARY

Experienced Digital Strategy Expert, Content Manager, E-commerce Manager and Systems lead. Strategize and manage websites, content and marketing for increased revenues. Strategic planner of corporate multi-channel marketing programs with applied SEO and SEM analytics. Directly managed employees and worked cross-functionally within corporate and agency settings. Fluid in CMS systems, HTML and Adobe software.

EXPERIENCE

ACCO BRANDS CORPORATION Lake Zurich, IL Mar. 2013 – Jan. 2017

Manager, E-commerce Content and User Experience

Global parent corporation of leading office and school brands, such as Mead, Five Star, Trapper Keeper Swingline, GBC, Quartet, Wilson Jones, AT-A-GLANCE and Kensington. Yearly revenues of ~$2bn.

Promoted three times for outstanding performance and results. Asked by VP to head content strategy and user experience of newly created B2C e-commerce website.

Responsible for optimizing user experiences and rich content development on B2C site, as well as for Amazon.com and social channels, leading to increases in average order value and conversion rates.

Led creation of custom content management and syndication system.

Direct creative teams in design and brand messaging across 9 brands, approve content.

Develop User Experience models and methods for guiding conversions.

Expertly tack analytics and plan initiatives that leverage insights. Discover patterns from large amounts of data to identify opportunities.

Managed mobile developments, working with creative and IT teams.

Demonstrated proactive, creative thinking with exceptional strategic problem-solving skills. Create standards, processes, workflows and guides in implementing content for new product.

Proficient with Microsoft Office suite, Adobe Creative Suite and HTML.

Proven outstanding project management and time management skills in a fast paced environment. Manage the set up and implementation of marketing promotions.

Launched automated digital catalog creation tool, saving the company $100,000 per year vs. prior years.

MUSIC INSTITUTE OF CHICAGO Evanston, IL Mar. 2011 – Mar. 2013

Manager, Web and New Media

Institution offers advanced and beginner music education, creative arts therapy, theater and concerts across 7 campuses. Revenues of $9MM per year. The country’s premier school for highly gifted high school musicians.

Increased yearly enrollment and revenue by 5% where prior 6 years were in a decline. Managed the development and timely launch of the Music Institute of Chicago website, working with internal and external resources.

Developed banners, photography, web content, videos and more. Managed yearly marketing campaigns across digital landscapes, including paid search and social media channels.

Reported directly to the President on digital strategies.

Led the creation of customized content management system. Includes custom interfaces for class registrations, enrollment processing, concert events calendar with ticket sales, donation programs and therapy services.

Responsible for tracking Analytics to make improved user experiences and conversions.

Standardized content specs, naming, filter tag and meta tag logic for storing and recalling content.

Storyboarded, scripted, direct and edit promotional videos for the organization. Shown at fund-raising events, on site and in email marketing campaigns. Owned the management of MIC’s YouTube Channel.

PUBLICATIONS INTERNATIONAL, LTD Morton Grove, IL Sept. 2009 – Mar. 2011

Sales & Marketing Associate

Privately held publisher of over 20M books and games annually and $1bn in revenues. Products sold through all major national and international retailers.

Create all sales presentations for National Account Managers. Work with creative teams in generating collateral of licensed material. Participated on site sales meetings with major retailers such as Walmart, Kmart, Ace True Value, Kroger, Michaels and Meijer.

Manage product setup and content on national retailer websites.

Analyze point of sale data and make recommendations to National Account Managers.

GEEKPAK Chicago, Illinois Jul. 2007 – Jul. 2009

Business Development Director

Digital and print agency providing website, content, branding and custom database solutions. Clients included the Rehabilitation Institute of Chicago, Sprint, Eastman Outfitters, Access Living, Chicago Public Schools, Eiseman Associates, Illinois Psychological Association and the Giordano Jazz Dance Company.

Lead clients on digital strategies. Completed content and technology audits, identified and proposed custom digital design solutions to improve efficiencies and exposure for clients.

Key project manager between clients and internal designers and programmers during contracted work. Appropriately manage expectations and provide results in a timely manner.

Drafted contracts and negotiated deliverables and costs with c-level clients.

Networked after hours at executive events, fostered relationships and secured business.

Wrote news articles to local sources, honored with Exceptional Public Relations award by partner company FileMaker Pro.

B2P COMMERCE CORPORATION / FREELANCE Chicago, IL & Denver, CO. Jun. 2002 – Jul. 2005

Tech Support / Digital Content Designer & Developer

Privately held accounting software company based in Chicago. Software integrated into QuickBooks, providing additional apps for financial goal management, measurement and tracking. For the year prior, was a freelance digital media consultant in Denver, CO.

Provided QuickBooks accounting software integration technical support for B2P Commerce Corporation.

Educated new clients on custom goal measurement and accounting software strategy.

Constructed consumer feedback database in effectively organizing and managing enhancement tickets to developer teams.

Content creator, website designer and computer lab manager for the South West Improvement Council in Denver, Co.

Contracted web and content designer for several businesses, including the University of Denver and the Denver Museum of Nature and Science.

EDUCATION

UNIVERSITY OF DENVER Denver, Colorado June 2002

B.A., Digital Media Studies

Minors in Business and Electric Guitar

Graduated with skills in graphic design and web programming. Well versed in Adobe Creative Suite, HTML, Microsoft Office, marketing, producing and performing music for commercial use.

Capitan of the DU Ultimate Frisbee team and sponsored racer for the DU Mountain Biking team.

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