Lisa Lane
Portsmouth, NH *****
Cell: 603-***-****
**********@***.***
SALES AND ACCOUNT REPRESENTATIVE
Client Prospecting-New-Account Development-Relationship Management-Sales-Planning- Presentations/Closings- Marketing Strategies-Niche Market/Business Development- Product Promotion-Territory Penetration-Customer Service Relations-Client Follow Up
*Dedicated, performance-driven sales professional with extensive experience in prospecting, customer relationship management, sales cycle management and sales-closing principles.
*Results-oriented and decisive leader with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances.
*Solid track record of increasing sales, market share and profitability.
*Demonstrated strengths in territory development, time and account management and sales strategy development.
Career Highlights
Lami Products Huntingdon Valley, PA 2014-Present
Retail Merchandiser – servicing 22 retail locations including Shaws & Hannaford. Responsibilities include merchandising clips strips throughout the store on a rotating cycle, putting the order up, new sales and writing reorder, excellent communication with store management with the focus on new products, increasing market share and brand awareness.
Kellogg’s Sales Company Battle Creek, MI 2009-2015
Sales Service Representative/Merchandiser – Portsmouth, NH
Responsible for filling the merchandising needs of the Market Basket customer. Areas of focus include unloading shipments, maintaining full shelf conditions, neatly merchandising displays and shelves, properly rotating stock and accurate price tags/POS in place for all departments. Maintain a timely and accurate call schedule. Responsible for identifying and communicating daily with store managers regarding problems, display changes and/or additional opportunities.
Advantage Sales & Merchandising Irvine, CA 2011- 2014
Retail Sales Merchandiser (ME & NH)
Responsible for servicing and selling to retail accounts within an assigned territory to ensure Client standards are met and volume is increased. Strong communication skills with the confidence to influence key decision makers at the store level is necessary.
Store Call Coverage includes merchandising, client audits, proper tagging, product rotations and requires the ability to manage time and prioritize.
Key Floral, Inc. Bedford, NH 2010-2013
Floral Merchandiser
As an outside vendor, successfully managed the Floral Department, in two of Hannaford’s grocery stores. Maintain and merchandise three aspects of the department including cut flower bouquets, inside and outside plant programs. Sales reporting, inventory control, unload & process 2 – 3 shipments per week, manage shrink and credits, communicate and consult with several managers throughout the retail location daily.
Selected Accomplishments
Successful at managing two high volume locations (Portsmouth & Hampton) in the hours given per location and varies weekly especially during holidays
Sales to date are up 20% over last year – weekly sales average is approximately $5,500 and this figure more than doubles during peak holiday period i.e. Valentine’s Day, Mother’s Day, Easter, Thanksgiving and Christmas
Established and maintains strong working relationships with management in both locations
Demdaco, DD Traders, Inc. Kansas City, MO 2006-2009
Account Representative
Generated new business opportunities in an outside sales role by cultivated relationships of established accounts, prospecting and aggressively pursuing new opportunities for sales growth in Northern Massachusetts and New Hampshire. Consulted and advised accounts of new products and how best to display them for quick sales. In 2009, Demdaco announced a downsize and corporate restructure citing “economic conditions.”
SELECTED ACCOMPLISHMENTS
Rolled out new product lines, including reset of product display, which increased sales by 10%
Conducted training for store management and associates on the features and benefits of the new product lines
Coordinated product stock flow to minimize stock outs and overstock, which maximized sales
Increased sales opportunities through cross promotions and cross merchandising
Pacing on track to do over 750K in gift and home décor in 2009 and bookings were up 115%
In 2008, I opened 37 new accounts
Enesco Group, Inc. Itasca, IL
Account Manager 2004-2006
In an outside sales capacity, existing accounts as well as new business opportunities were serviced in the Maine and New Hampshire territory. Some accounts in the greater Boston and Northern Massachusetts were also covered prior to Maine and New Hampshire. In 2006, Enesco filed Chapter 11 and later filed Chapter 13.
Increased sales, market share and brand awareness of leading lines like: Heartwood Creek by Jim Shore, Precious Moments and Cherished Teddies among others…
Exceeded sales goals by 15% in 2004 and opened 28 new accounts
Applause, LLC Woodland Hills, CA 2001-2004
Account Manager
Territory included Maine, New Hampshire and Vermont. Lines included plush and gift items which were sold to retail locations like, Hospital gift shops, Hallmark locations, Children’s Specialty Clothing & Toy Stores, Country Stores, catalog merchants, ect. In January 2005, due to extreme financial distress, Applause went out of business.
Successful at opening new accounts
Achieved and remained in the top tier of account managers based on sales volume
Recipient of the 2002 Applause Rainmaker Award
NorthCenter Foodservice Augusta, ME 1998-2001
Account Manager
Hired with this major Broadline food distributor to aggressively generate, develop and expand sales with new and existing accounts. Conducted weekly consultations with customers, prepared sales strategies and cultivated existing relationships by focusing on new business and suggesting value-added products and solutions to save the customer time and increase their profits. Accounts included: restaurants, coffee shops, schools, hospitals and summer camps.
In less than 3 years, territory was built to 96 accounts and generated over $1.3M in annual sales
Consistently met and exceeded sales and profit goals
Awarded numerous Monthly Sales Achievement Awards
Proven record of “relationship selling”
EDUCATION
BA IN BUSINESS ADMINISTRATION
BRISTOL COMMUNITY COLLEGE – FALL RIVER, MA
SOUTHEASTERN MASS UNIVERSITY – DARTMOUTH, MA