DAnn Marie Lane

**** ******* **** *****, *******, TX 76036

Cell 817-***-**** Email acykh2@r.postjobfree.com

Career Objective:

To obtain a Corporate Level Marketing position with an organization, which will utilize my skills

in the best possible way, in order to achieve the companys goals.

Work Experience:

Stonegate Senior Living

Regional Director of Business Development

April 2013-present

Oversee marketing/admissions teams for 8 skilled nursing facilities, 1 acute rehab

hospital, 1 assisted living facility

Consistently maintain 92 % + of budgeted Quality Mix census (region-wide)

Consistently maintain 94% + of budgeted Overall census (region-wide)

As of Nov. 2016, oversee marketing team for Stonegates Acute Rehabilitation Hospital

(census was 9). Increased census to 20+ in less than 90 days.

Develop and foster relationships with key referral sources to increase referral volume

Develop, implement and update strategic marketing plans for census development

Ongoing identification of primary and secondary physician alliances

Ongoing identification of appropriate clinical niches for each of my facilities

Knowledge of key CMS initiatives that impact referral sources

Knowledge and understanding of BPCI and UPL

Identify and facilitate the utilization of key metrics and outcomes in marketing efforts

Work closely with administrators and Regional Director of Operations to identify and

resolve a facilitys barriers to census growth

Oversee and ensure use of CRM system

Oversee completion of monthly sales and marketing reports

Emerald Hills Rehabilitation & Healthcare (Stonegate Senior Living)

Director of Marketing/Hospital Liaison

February 2008-April 2013

Clinical evals of patients upon referral from hospital to determine if skilled appropriate

Held strong presence in area ALF, ILF, Sr Centers to create rapport with community

Hosted quarterly events (CEUs, dash-n-dine, etc) to showcase facility to referral sources

Produced and implemented monthly and semi-annual marketing plans

Developed/strengthened/maintained relationships with hospitalists/ physicians/case

managers

Brought on Questcare Hospitalist Group as attending, with Dr. Clark as Rehab services

Medical Director; brought on board Dr. Hendrickson, wound care physician; brought on

board Dr Kane as consulting neurologist

Created Stroke Rehab Program, in partnership with N Hills hospital

Doubled amount of referrals to facility from Harris Fort Worth, Plaza Medical, N Hills,

Harris HEB since start date

Maintained budgeted Quality Mix census

Life Care Center of Haltom (Lifecare Centers of America)

Hospital Liaison

October 2006 to January 2008

Clinical evals of patients upon referral from the hospital to determine if appropriate for

skilled rehab

Established and maintained relationships with hospital case managers, social workers

physicians/hospitalist groups

Maintained strong relationships with area Assisted Livings for outpatient rehab referrals

Developed relationships with orthopedic groups/physicians to expand rehab referral base

Produced and implemented quarterly marketing plans

Secure Horizons case management (obtaining initial authorizations and re-certifications

based on patients level of care, in order to receive most amount of money for facility and

also benefit the patient)

Increased the number of referrals to the facility from N Hills and HEB Hospitals

Heartland Home Care & Hospice (HCR Manorcare)

Community Service Rep.

January 2005 to October 2006

Market home health care, hospice care to physicians, hospitals, and long-term care

facilities within a designated territory

Community presentations to educate families on hospice care

Presentations within hospitals and facilities regarding Heartlands services

Patient evaluations in the hospitals to determine if appropriate for hospice

Brought Dr. Haider and Dr Sturgeon on board as medical directors

Met and/or exceeded monthly referral goals set by manager

Education:

SAN ANGELO STATE UNIVERSITY 1993-1994, San Angelo, TX

TEXAS TECH UNIVERSITY, 1994-1997, Biology, Lubbock, TX

*References available upon request

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