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Sales Manager

Fort Lauderdale, Florida, 33317, United States
January 31, 2017

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Albert A. Cacace

*** ******** ***** **********, ** 33317


Success Dimensions

●Channel Management

●SEO & Social Media


●DSD/Distributor Management

●MS Office/CRM/Computer Experience

●Phone & Face/Face Sales

●P&L Management

●Relationship Based Selling

●Presentation Skills

●Community/Public Relations

●Menu Management

●Print & Publication Experience

●Staffing/Training Experience

●Creative/Pro Writing

●Marketing/Promotional Experience

●On/Off Premise Key Account Management

●Cost Control



World of Beer October 2016 – Present

General Manager Plantation, FL

Managed all operations: P&L, staffing, marketing, FOH & BOH training, financial forecasting, labor, sales.

15 Street Fisheries June 2011 – August 2016

Assistant General Manager/Beverage Director/Interim GM Ft. Lauderdale, FL

Managed day to day operations & 120 + employees, marketing objectives, P&L management, beverage & food cost, employee relations, insurance/401K compliance, menu management/creation, beverage/mixology creation, mainstream & social media marketing. Logistics, channel & market analysis through metrics

Makoto March 2011 – June 2011

Line Chef Bal Harbor, FL

Vino e Olio October 2010 – March 2011

Junior Sous Chef Miami, FL

Sand Dollar, LLC January 2009 – April 2009

Route Sales Representative Pompano Beach, FL

Managed, sold & recreated routes in Dade County for non-alcoholic beverage distributor

Function Drinks May 2008 – January 2009

Area Sales Manager Plantation, FL

Created sales objectives, built territory, key accounts, distributor and channel management. Top sales for US

and multiple crew drives throughout country. DSD & market analysis; with in depth survey experience.

MRI Sales Consultants of Plantation April 2003 – May 2008; April 2009 – October 2010

Executive Search Consultant Plantation, FL

Created beverage desk from zero - $1M in revenue. Pacesetter (Top 5% of MRI); Top 10 of South Atlantic Region. Built network of over 6,000 candidates and trusted colleagues in the beverage industry.


Wine Spectator Award of Excellence 2016

Art Institute Culinary Club – President, Vice President, Communications Manager

Winterfest Boat Parade – Overall Culinary Winner, Beverage Category and Entrée Category

Volunteer–Royal Caribbean Board of Director’s Dinner, Gridiron Grill Off, Winterfest White Party, All Mixed Up


Art Institute of Fort Lauderdale 2009 – 2013 Hospitality Management A.S.

Cicerone Certification Program 2015 Cicerone Certified Beer Server

Additional Accomplishments

Managed from start to finish total buy out parties for 300+ guests.

Created bar manual, recipes, new cocktails for the first time in 30 years

Created floor plans for serving and hostess seating

Initiated hostess seating, waitlist (text) and extended communication from the door

Started craft beer program with successful tap takeovers and other promotional events

Award winning wine program

10 awards through Sun-Sentinel due to heavy guerilla marketing campaign

Managed/ created social media and guerilla marketing campaigns

Created job descriptions and accountability for all employees

Created bin system in liquor and wine room/inventory

Started inventory system with

Responsible for updating, and creating new promotional material

Technology liaison to CRM and management team

Took promotional photos for restaurant

Created and managed menus for all dining rooms and bar

Personal & Professional References

John Magee Southern Wine & Spirits 954-***-****

Francis Mora Brown Distributing 954-***-****

Eric Pugh Funky Buddha Brewery 863-***-****

David Santacroce Sales Consultants of Plantation 954-***-****

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