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Sales Marketing

Location:
Charlotte, North Carolina, United States
Posted:
January 30, 2017

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Paige White Parker

*** ***** ****** *****, ***** Mountain, NC 28086 704-***-**** acyjyn@r.postjobfree.com

Education

BACHELOR OF ARTS: CORPORATE COMMUNICATIONS 2002 ELON UNIVERSITY

Computer Skills

Microsoft Word, Excel, PowerPoint

Magento

SAP

Adobe InDesign, PhotoShop, Illustrator, FrameMaker

Experience

HEAD OF NORTH AMERICAN MARKETING

WMF AMERICAS GROUP INC. NOVEMBER 2013 – PRESENT

Key member of executive management team developing and implementing growth strategies in highly competitive housewares market.

Proven record of creating successful marketing plans, developing products, building interpersonal relationships with customers and executing growth of both top and bottom line sales.

Experience in retail store concept planning, marketing & merchandising.

Create and track timelines and budgets for all marketing projects (digital & traditional).

Determine MSRPs and wholesale pricing for products based on competitive landscape, cost and product profitability.

Assist sales department in developing sales tools and marketing strategies.

Analyze sales based on region, SKU, sales channel, product category, etc.

Work closely with inexperienced Purchasing Department on planning, inventory levels and analysis.

Support management of in-house e-commerce platform and e-mail marketing campaigns.

Experience working with a variety of agencies/vendors and targeting a variety of cultures in the US and abroad.

PRODUCT & BRAND MANAGER

HUNTER DOUGLAS AUGUST 2007 – NOVEMBER 2013

Product Launch Experience & Accomplishments:

Increased the volume of product unit sales through developing/executing dynamic product launch plans and enhanced product development processes.

Acted as a leader during the process of product planning and marketing.

Played vital role in planning product strategy according to market competition.

Created and tracked timelines and budgets for marketing projects.

Researched, determined and recommended prices for new products based on goals, forecasting and product profitability.

Introduced products by presenting new product introductions to sales reps and dealers.

Assisted and trained the sales department in developing sales tools and marketing strategies.

Superb communication skills, written/verbal – constantly used for presentations, coordination, team working and leading people.

Product Development Functions:

Assisted in managing the entire product cycle from beginning to end.

Supported product development by researching current and future demands for products.

Developed Product Platforms for new products based on demand and revised as additional needs arose.

Managed multi-function teams of members from various key stakeholders – product management and engineering, manufacturing, operations, customers and suppliers; developed procedures in conjunction with marketing and engineering as a means of establishing project engineering scope of work, scope estimates and budgeting.

Determined feasibility and costs of requests for proposed projects; prepared budgets, cost estimates, and project schedules for all projects.

Successfully launched a new high-margin product that became over 10% of total unit sales within 12 months.

Other Contributions:

Leader and/or member of many corporate teams:

oProduct Excellence Committee (PEC) team leader

oThe Quality Advantage (TQA) team member

oProduct Evaluation Process (PEP) team member

oProduct Development Process team member

oProduct Launch Improvement team member

Continuing education training courses:

oProject Management Institute (PMI) SeminarsWorld® –

Project Management: Competencies and Structure including an Introduction

to PMI’s A Guide to the Project Management Body of Knowledge

oAmerican Management Association (AMA) – Product Planning & Development

oNC State – Textile Fundamentals course

oPublic Speaking & Presentation Skills Training

oMarket Research Training

o“Meeting Matters” Training

oTime Management Training

MARKETING/CREATIVE DEPARTMENT MANAGER

ROWLEY COMPANY, INC. JUNE 2002 – JULY 2007

Designed layouts and controlled all files and changes for annual catalog.

Created, updated and printed instructions for all products sold.

Designed advertisements for nationally distributed magazines.

Designed & produced mailings for marketing newly developed products.

Wrote or edited promotional information for many products.

Worked closely with publishing houses to complete catalog by deadline.

Maintained & updated company web site.

LAYOUT DESIGNER, EDITOR

TIPS TECHNICAL PUBLISHING JUNE 2000 – OCTOBER 2002

Participated in the entire process of publishing technical books.

Project Manager in a deadline driven environment.

Converted manuscripts from Word files to Adobe FrameMaker or Quark.

Designed layouts and converted files to PDF for mass print production.

Checked for inconsistencies in manuscripts and proofread manuscripts.

Created budget for design & printing and tracked spending on each account.



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