Marketing Medical Device

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PRADEEP KUMAR

ACCOMPLISHED MARKETING/ADVERTISING PROFESSIONAL WITH OVER 15 YEARS OF EXPERIENCE

** **, ***** ******, ****** Park, New York 11004 347-***-**** *******@*****.*** EXECUTIVE PROFILE

High-caliber creative with extensive copywriting experience covering a wide range of disease states/brands in pharma/consumer/b-to-b space

Covered an array of tactics, topics and styles that included detail aids, sales collaterals, print ads, direct mail pieces, video scripts, web copy, advertising copy, e-blasts, message development, research reports

As a conceptual and strategic writer, created "right-on-the-money" concepts consistently

Skilled at research/data mining and analyzing market trends to gain fresh insights to enhance copy strength

Outstanding record of achievement in managing complex projects

Result-oriented professional with successful track record of leading and working with cross-functional teams CORE COMPETENCIES

Conceptual thinking, strategy/brand development, versatility in content creation across all media, tactical & communication planning, project management, business prospect research, social media marketing EDUCATION

M.A., Media Studies, New School University, NY

M.A., English, University of Madras, India (graduated at the top of the class) SPECIAL TRAINING

Marketing Strategy for Business Leaders Certificate-2012 Cornell University, New York Courses:

Essentials of Marketing Strategy

Applied Marketing Strategy and Decision-Making Tools

Creating and Communicating the Value of Your Brand

Distribution Strategy and International Marketing

Introducing New Products: Successes and Failures and Marketing Research And Analysis 2

PROFESSIONAL EXPERIENCE

Freelance: Nov 2010–Present

Associate Creative Director, Saatchi Wellness, NY [Client: Aztra Zeneca; Brands: Saxadapa] Worked on pre-launch tactics for a new diabetes drug; executed highly acclaimed concepting assignment on Disease State Awareness geared to change current treatment paradigm

Copy Supervisor, AgencyRx, NY [Client: Celegene; Brands: POMALYST/REVLIMID] Managed care (Risk Evaluation and Management & channel marketing tactics & research)

Copy Supervisor, Cline, Davis & Mann, NY [Client: Novo Nordisk; Brand: Victoza] Developed messaging to help “blunt” the threat of competition and strengthen the brand position

Copy Supervisor, Grey Group, NY [Clients: Bausch & Lomb/Eli Lilly; Brands: Besivance & Cialis] Developed pitch concepts, messaging, promotional copy and scripts for speeches

Copy Supervisor, EURO RSCG, Metamax, NY [Client: Medtronic ; Brand: Pace makers] Highly successful in presenting 4 out of 6 final pitch concepts; developed tactics to help “blunt” the threat of competition and strengthen the brand position

Creative Chief/Owner, Nickveenjay Advertising, NY [Clients: Estee Lauder, Defianz, Cognizant, Ulano] Manage and execute projects from concept to completion including production of all the deliverables; responsible for new business acquisition, account management; major assignments included change management tactics, strategy development, rebranding and TV billboards Full time:

Copy Supervisor, ICC-TRIO, NJ Feb 2010–Oct 2010

[Client: Vistakon, Division of Johnson & Johnson; Brand: Acuvue Brand Contact lenses] Helped launch TruEye contact lenses in U.S. market; provided critical support to creative director and shared supervisory responsibilities with him in guiding freelancers Senior Copywriter, Draftfcb Healthcare, NY Mar 2008–Oct 2009

[Client: Merck; Brand: Januvia & Janumet (diabetes)] As part of the global team, developed content for electronic detail aids under tight deadlines; selected to be a part of agencywide creative team and presented winning concepts on new business pitches Copywriter, Corbett Accel Healthcare Group, NY Nov 2006–Mar 2008

[Client: Schering Plough; Brand: Nasonex (Allergy)] Developed a wide range of professional and patient promotional materials; provided critical data support to brand team; organized and maintained a library of reference materials for use by the brand team 3

Lead Copywriter/Marcom Manager, Spectronics Corporation, NY Nov 1998–Oct 2006

[The world’s leading manufacturer of high-quality ultraviolet products for 15 global markets including biotech and automotive]

Managed daily operations of the advertising & marketing department ; developed promotional advertising/ sales collaterals for a wide range products targeting domestic and international markets; provided critical support to senior executives involved in marketing, media planning, engineering and R&D; heavy involvement in trade show promotions and new product launches

Copywriter, Jeffrey Ginsberg Advertising, NY Prior to 1998

[Clients: Recoton (consumer electronics), Wusthof (knife), Sitram (cookware)] Wrote consumer, B-to-B and packaging copy, advertorials, press releases and TV spots (spec) PROJECT WORK (DISEASE STATE/BRAND/CLIENT)

Oncology/Revlimid/Thalomid/Pomalyst/ Celgene

Diabetes/Victoza/ Novo Nordisk

Obesity/Solsensia/ Merck

Cholesterol /Zetia & Vytorin/ Merck/Schering

Plough

Acute Heart Failure/ Rolofylline/ Merck

Bacterial Conjunctivitis/Besivance/Bausch & Lomb

Influenza//Flumist/ Medimmune

Medical Device/Pace Makers/ Medtronic

Schizophrenia/Invega/Janssen

Medical Device/Acuvue/Johnson & Johnson

ED+BPH/ Cialis/ Eli Lilly

Acute Pain/Flector Patch/ King Pharmaceuticals

Acute Bleeding Episodes/Riastap/ CSL Behring

Psoriasis/ Stelara/ Centocor

CAREER HIGHLIGHTS

Highly successful branding of Defianz, an Australian e-commerce company

Employee motivation video for Estee Lauder’s global IT division

Rebranding of Ulano Corp, a world-class leader in the screen printing and graphics arts industry

Runner up: Agency’s Best Creative Brief competition, Surge Healthcare (CAHG)

Selected for agency’s new business pitch team (DraftFCB)

Selected for Frontline Leadership training program

Awarded Most Read Ad certificate

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