Marketing Manager

Andrew Rushworth…. IDENTIFYING INNOVATIONS TO POWER GLOBAL GROWTH

***** ******** ***** ****** ****, SC 262-***-**** *************@*****.***

https://www.linkedin.com/in/andrew-rushworth-a333358?trk=nav_responsive_tab_profile

CPG trained, B2B experienced GLOBAL MARKETING DIRECTOR with record of consistent brand growth within Food and Beverage, Retail, and Healthcare companies. Strong strategic planner delivering multimillion dollar New Product Development successes by turning unmet customer needs into motivating and differentiated brand propositions. Cross functional project lead capable of delivering marketing programs that combine new media with traditional marketing to generate positive ROI and improved margins to enhance P&L. Team builder with history of nurturing direct reports.

Expertise that Drives Competitive Value

Innovation Market Research Stage Gate Management

Value Proposition Development New Product Launches Team Leadership

Organizational Structure Strategic Planning Regulatory Expertise

Product Marketing Campaigns Data and Competitive Analysis Business Development

Business Planning - Experienced in building fact based, insight driven strategic business plans including marketing and organizational development to align with business and market realities and constraints. Recommended support structure rolled out in 7 target countries to integrate with marketing plan.

NPD – Responsible for the ideation, development and launch of multiple innovations throughout career via rigorous VOC and data analysis. Six sigma and Stage Gate management trained. Sales in excess of $1MM achieved for 6 innovations since 2007, with SmartDose and Oxivir wipes in excess of $10MM.

Global Marketing – Worked in China, India, Australia, Brazil, Japan, Europe taking regional successes into new markets by engaging local teams, and adjusting positionings to reflect local market requirements and competitive environment. Achieved double digit portfolio growth across every continent.

Team Lead – Extensive experience directing and motivating multi-functional teams during project development to deliver commercially successful launch programs to support new and existing lines.

Relationship Management – Comfortable communicating with Board and Senior Executives, Key Opinion Leaders (KOL’s) and customer representatives. Mentor to those in the early stages of their careers.

A Career of Brand Growth, Product Launches and Change Management

DIVERSEY, Inc. $3BN subsidiary of Sealed Air, legacy SCJ Professional. Charlotte, NC 2007 – Present

Supplier of cleaning and hygiene solutions to commercial sector

Global Portfolio Director - Infection Prevention, Compliance and Wipes Sept 2013 – Present

Required to globalize key technology and create single Global portfolio from legacy country offers to meet objective of winning in Infection Prevention, assigned to be one of five corporate strategic pillars.

Developed research driven portfolio Value Proposition and strategy. Informed unified approach between Healthcare sector, local marketing teams and Infection Prevention portfolio helping to drive single vision across matrixed organization. Global Platform grew 28% YOY 2015.

Managed teams responsible for the launch of 6 major skus globally in 2015/2016. Sales of new skus contributing to double digit portfolio growth in all four major regions over both years.

Exposed Hand Hygiene Compliance as largest unmet customer need within Healthcare market. Using global VOC and data analysis revealed unmet need worth up to $250MM. Identified preferred 3rd party with differentiated ‘internet of things’ solution, validated technology via hospital trials in 2 geographies, concluded commercial negotiations.

Led Marketing input into Technology Roadmapping process to reveal largest opportunity areas to manage through Stage Gate process. Diverse ‘Game Changing’ technologies identified, development partners engaged and efficacy validated through R&D. Trials set up at key accounts.

Global Marketing Director, Healthcare Sector May 2011 – Aug 2013

Tasked to build newly created Healthcare Platform marketing team and determine strategic direction

Built first Healthcare 3 year strategic plan within new sector based structure. Yr 1 sales growth of 5% driven by change in strategic direction targeting infection prevention challenges.

Established new Global Healthcare Sector Marketing Team. Built Healthcare Sector Marketing team of 20 direct and indirect reports across the globe, with clear goals for each team member.

Coordinated first Global research into Infection Prevention challenges across 3 continents. Research insights generated informed Value Proposition and customer segmentation model that has been rolled out into 15 key growth countries against selected metrics.

Unified New Product Development process behind single set of objectives, one team and one project list. Adopting single list of global NPD projects resulted in 5 launches in 2012.

Launched differentiated Infection Control program into Healthcare sector in 2012. ‘VeriClean’ Cleaning Validation program targeted at key opinion leading hospitals in US, Brazil and Europe.

Global Marketing Manager, Healthcare and Building Care Jan 2007 – April 2011

Recruited to new Global department to instil CPG marketing disciplines to existing organization.

Drove positioning and brand strategy for key strategic disinfectant technology. 30% YOY sales growth achieved, driven by penetration into 20 new countries, new product development and product reformulation to meet local regulatory requirements.

Managed Global corporate cross functional response to Swine Flu pandemic. 60% growth in disinfectant and hand sanitizer sales, twice the market growth rate. Won Presidents Award 2010.

Co-ordinated Global launch of ‘SmartDose’ dosing system into US, Europe and Asia. Developed launch program to include technology positioning, pricing, product mix and marketing collateral. Annual sales exceed $10MM

Led cross functional team to develop on-going process to drive down product costs. Over $1MM costs removed from products over two year period.

NICE-PAK INC, $1BN privately owned global wet wipe manufacturer, Orangeburg, NY 2005 - 2007

Category Director, Personal Hygiene - Hired to manage Branded and PL programs in new category.

Developed first strategic plan for new Personal Hygiene department focusing on out of home

Initiated NPD program to identify ‘game changing’ 100% biodegradable/dispersible wipe material

Required to quantify potential for 3 new product propositions, and recommend launch strategy

Senior Marketing Manager PL Brands - A&P SUPERMARKETS, Montvale NJ 2001 – 2005

Commercial Manager - RIVELLA LIMITED, UK (leading Swiss carbonate brand) 1996 - 2000

Senior Brand Manager - DANNON LTD, UK 1992 - 1996

Junior marketing and market research roles - COURAGE BREWING LTD, UK’s 2nd largest brewer 1988 - 1992

Education, Memberships, Training, Awards and Personal Interests

UNIVERSITY OF HULL, Hull, England, MA Management Systems and Sciences, September 1988

UNIVERSITY OF LONDON, London, England Bsc (Hons) Geography and Anthropology, June 1987

Member of College Soccer and Cricket teams, winner of University of London College Cricket Cup

Member of APIC (Association for Professionals in Infection Control and Epidemiology)

Six Sigma Introductory Course Finance and Accounting Immersion Program

Competitive Soccer player Keen fisherman Skier

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