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Sales Supply Chain

Saint Petersburg, Florida, United States
January 30, 2017

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**** ********** *** *., **. Petersburg, FL *****


Victor C. Ray


Proven sales management professional with 30 years developing the skills required to lead sales organizations into producing results. Extensive experience in business to business sales, at all organizational levels with heavy focus in North American based manufacturing organizations. Markets include automotive, medical, recreational, industrial, mining, commercial vehicle, aerospace and defense and energy. Strong background in developing market differentiation strategies, selling intangibles, channel management, supply chain solutions and procurement. Thrives in dynamic, multi-dimensional, environments with an ability quickly assimilate information for effective decision making.

Sales Leader – New Business Development – Forward Planning – Market Development

Employee Development – Strategic Account Management – Sales Strategy Execution

Vendor Relationship Management – Team Building – Self Motivated – Results Driven

Goal Oriented – High Performing – Detail Oriented – Strong Presentation Skills


2013 - 2016 Regal Landscape and Design St. Petersburg, FL


Created a Premier lawn cutting and landscape design company from scratch

Managed day to day operations with 2 managers and 6 direct cutters.

Took sales from 0 to $160,000 a year company.

Sold company for $120,000.

2004 - 2012 IEWC, INC. RETIRED Milwaukee, WI

Sales Director U.S. Division, Central Region – Mexico Border

2016 sales performance at 14% year over year growth, contributing $137 million to a $700 million global organization

Collaborating with corporate leadership and functional department leaders to align regional activities with corporate goals.

Directing commercial activities through two distribution centers servicing Central U.S., Canada, and the Maquiladora’s - Mexico – Texas borders

Establishing goals, directing activities, managing performance and measuring results to plan

Coordinating activities of 16 remote sales professionals, two distribution facilities, 1 virtual warehouse in the Maquiladora’s and 25 support inside sales people and distribution managers.

Leading regional talent acquisition, development and performance management.

Supplier Sales relations.

2000 - 2004 IEWC, INC. Milwaukee, WI

Purchasing Director

Managed and mentored a dynamic team of purchasing professionals

Established and maintained measurable performance metrics for all levels of procurement activities to include but not limited to supplier performance, supplier quality, internal order placement performance, buyer activity levels, financial (AP) performance, and material shortage elimination.

Negotiated and executed purchase orders or vendor contracts as needed to support the critical business needs

Managed material flow to insure inventory is maintained to the optimum level to support on time customer deliveries while keeping inventory holdings at the appropriate levels

Strategically developed and implemented commodity/supply chain strategies covering all commodities, services and supplier processes throughout our global enterprise to deliver maximum value, leverage, and standardization.

Lead our global enterprise organization within the scope of the strategic sourcing process to drive cost out of the supply chain by managing the following: Commodity and negotiation strategies including Terms and Conditions Supplier selection/de-selection, evaluation and rationalization of Supply chain solutions, including vendor managed inventory (VMI), supplier consignment, safety stock levels, etc.

Manages all activities that develop relationships with suppliers.

Developed an overall vendor base which creates and sustains a competitive advantage, utilizing global market exploitation, leveraging spend, and leveraging of technologies.

Brought Purchasing into SAP

Managed materials savings initiatives in line with profit plan and overall business objectives. Improved out profitability to a standard 29.5 M.P., (merchandise profitability)

1998 – 1999 IEWC, INC Scottsdale, AZ

Western Regional Manager

Grew region consistently from $6 million to $12 million

Directed commercial and operational activities for single regional distribution center servicing the Western U.S. and Northwest Mexico

Lead a team of 4 outside and 4 inside sales personnel to deliver regional sales results

Coordinated regional planning activities and integrated corporate sales strategies

Implemented sales structure reorganization and customer segmentation strategies

1984 - 1999 NEWARK ELECTRONICS, Div. of Premier Farnell Los Angeles, CA

Regional Manager

Western U.S. OEM/MRO electronics.

Managed business under our P&L guidelines

Received the President’s Award 13 of my 15 years.

Managed 60 sales people and 13 branch offices.


Microsoft Office Suite – Word – Excel – Outlook – PowerPoint

Salesforce – CRM implementation and Management



Power Messaging – Corporate Visions (2012)

Zodiac Business Acumen (2009 & 2012)

Affirmative Action (2011)

DISC Training (2011)

Coaching and Mentoring – MRA (2011)

Leader’s Look in Mirror – MRA (2011)

Managing Relationships and Building Trust (2011)

Leadership Conflict Resolution (2011)

Personal Impact (2011)

University of Industrial Distribution at Indiana University – IUP (2010)

Who Moved my Cheese – Leadership (2010)

Transformation Leadership (2006)

Stephen Covey’s 7 Habits (2006)


1978 -1982 California State University - Fullerton Fullerton, CA

B.A. Communications – Public Relations, Minor – Speech Communications.

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