Marketing / Sales / Event Planning

MICHELLE MARCUM

Louisville, Kentucky

*************@*****.*** 502-***-**** www.linkedin.com/in/MichelleMarcum SUMMARY OF QUALIFICATIONS

Communications / Brand Standards

Customer Relations / Business Development

Sales / Marketing / Print Materials

Product Promotions & Website Management

Trade Shows / Customer Events

Fundraising Strategy

Microsoft Office

Adobe Acrobat

INFOWIT Project Management Software

Lyris HQ Email Messaging Software Tool

SurveyMonkey® Survey Platform

Oracle/iBuy Supply Resource

HIGHLIGHTED ACHIEVEMENTS

Increased attendance to annual customer event by 40% through aggressive communications campaign.

Coordinated and marketed vendor showcase raising funds of $40,500 toward customer event.

Received “Bravo” award for coordinating and managing inter-company technology showcase.

Identified requirements for running tradeshow products reducing on-site setup time by 50%.

Created post-event evaluations to measure customer feedback and return on investment (ROI).

Developed database to track various events and perform data analysis for year-over-year (YoY) growth. PROFESSIONAL EXPERIENCE

RENEWAL BY ANDERSEN, Louisville, KY 2016-Present

Event and Marketing Associate (Part-time)

Identify event opportunities that align with business initiatives and industry trends.

Attend events and ensure proper set-up of display materials.

Provide product overview and set appointments for free in-home estimates. HONEYWELL SECURITY GROUP, Louisville, KY

Marketing Communications Specialist 2011 – 2015

Collaborated with channel marketing managers to drive product launch requirements.

Created collateral for business segments and new product introductions.

Partnered with premier provider and sales team in co-branding campaign to increase sales.

Created marketing materials and collateral for trade shows and events to promote awareness.

Promoted company brand through customers’ product experiences in industry publications and testimonials on company website.

Crafted internal and external announcements and communications.

Website updates and product promotions.

Executive Assistant to Vice President / General Manager (Honeywell) 2005 – 2011

Provided assistance to senior management and served as liaison between department leaders.

Coordinated travel arrangements, booked airfare, rental cars, and hotel rooms.

Reconciled expense reports, purchase orders, and supply requisitions and met company guidelines.

Compiled analysis reports and provided results to senior management for making decisions. DOE-ANDERSON ADVERTISING / PUBLIC RELATIONS, Louisville, KY Account Assistant, Public Relations 2000 – 2005

Supported SVP by creating presentations for new business opportunities and key customer accounts.

Public Relations Society of America (PRSA) / Bluegrass Chapter, Awards Committee Member EDUCATION

Associates Degree, Business Management

Diploma, Marketing Management

Sullivan University, Louisville, KY

PROFESSIONAL DEVELOPMENT

Event Planning Certificate Social Media Marketing Conference

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