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Marketing Manager

Minneapolis, Minnesota, United States
January 30, 2017

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Brenda A. Seiler 763-***-****

Marketing Communications / product management

Specializing in Planning, Project Management and Beyond

25+ years experience leading corporate marketing and advertising initiatives across diverse vertical markets and channels. Respected leader of creative teams, sales operations and external 3rd party resources. Strategy, implementation and management of marketing campaigns that reinforces and builds brand awareness. Expert in technical project management, conceptual and content development of multi-touch campaigns, events and sales-driving collateral. Proven ability to drive measureable ROI results and lead generation response rates.

Professional Experience


Providing legal solutions for the law community.

Sr Marketer – Legal (Contractor)

Own and manage all components of the Print/CD credit approval process by validating contract shipment dates, returns and invoicing. Serve as a communication liaison between segment and Print/CD exceptions team.

NEUROSCIENCE INC., Osceola, WI 2015 to 2016

Personalized healthcare using assessments and nutraceuticals.

Diagnostics Product Manager

Provided strategic direction for product launches from concept to launch; provided marketing analysis, planning and value proposition; assisted with product commercialization and service models; as well as oversaw logistical and research support for laboratory diagnostics to multi-departmental team members. Responsible to lead tactical execution, channel management and collaboration with sales force and clinical support departments.

Developed and maintained overall market and competitive landscape intelligence through market analysis and research.

Identified potential market adoption challenges facing programs and developed plans to address.

Built partnerships with customers and stakeholders to drive growth for business and customers.

Collaborated with sales and clinical research to promote evidence supporting key messages.

HID GLOBAL, Eden Prairie, MN 2013 to 2015

A leader in providing access control and secure identity solutions.

Marketing Communications/Project Managementt, Identity and Access Management Business – Americas

Planned, executed and managed overall integrated regional B2B marketing communications, advertising functions along with product positioning, branding, strategy and tactical planning and implementation. Oversaw $1.1M budget, direct brand management, 3rd party media relations, corporate positioning, advertising, sales collateral, distribution management, tradeshow management and product launches.

Brenda A. Seiler Page Two

Introduced digital advertising and leveraged cost-effective marketing management and vendor negotiations, creating full media plan that included print, digital banners and lead generation initiatives used in multi-touch campaigns so that FY2014 was 15% under budget (without compromising pricing discounts and position).

Led creation of print and digital advertising supporting region specific needs with potential for global adoption. Developed creative briefs for print and banner ads, managed social media placement of product inserts and company profiles with ongoing evaluation of measureable ROI (e.g., tracked each digital initiative on monthly basis and determined cost / benefit).

Developed sales training tools for each multi-touch campaign, enhancing sales reps’ understanding of campaign’s messaging and objective, which resulted in more effective selling techniques and positioned sales reps as ‘thought leaders’ in the marketplace.

Wrote and / or edited 3rd party white papers, case studies, presentations and webinars along with advertorials and promotional copy for print, online web promotions and event-related communications, developing assets for use in multi-touch campaigns.

Performed ongoing competitive / market research, identifying most appropriate methods for distributing communications, digital and print media content to target audience that allowed organization to stay ahead of curve and position company as world leader in secure identity services.

AMERICAN MEDICAL SYSTEMS, Minnetonka, MN 2012 to 2013

Marketing Project Manager (Contract), Women’s Health

Reviewed and ensured that all collateral material and product labeling (including labels, literature, video tapes, IFUs, sales training materials, letter, and journal articles) complied with FDA regulations.

WIRELESS RONIN TECHNOLOGIES, Minnetonka, MN 2011 to 2012

Communications, Web and PR / Project Manager (Contract)

Led monitoring and tracking of media coverage on website and presented findings to executive management. Created concept and copy for journal ads, direct mail campaigns, RFPs and sales collateral for diverse target audience.

Technical Skills


MS Project, MS Office (Word, Access, Excel, PowerPoint), Salesforce, Adobe (Illustrator, InDesign, PageMaker, Photoshop), Hootsuite, SurveyMonkey, Lotus Notes, Outlook, Agile, Prezi, WordPress, DropBox, Bitly,


AA, Marketing, Advertising / Minor – Journalism, North Hennepin Community College, Brooklyn Park, MN, 2005

Graduated with High Honors, 2005

Phi Theta Kappa Society, 2003 – 2005

National Dean’s List, 2003 – 2005

Academic Honors, 2003 – 2005

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