ROBERT CORDERO

**** ******* ***** **** 404-***-****

Atlanta, GA 30319 acyiom@r.postjobfree.com

CAREER SUMMARY

Highly successful and accomplished sales and marketing professional with extensive experience in strategic sales and marketing, business development, sales management and implementation, with excellent organizational and interpersonal skills.

CORE COMPETENCIES

Business Development * Sales Management * Consumer Sales Excellent Negotiation Skills and Capability to Renew Sales Leads, Manages and Mentors Sales Team Members and Support Personnel Quickly Adapts to Constantly Changing Business Environment Bilingual: Fluent Verbal and Written Skills in English and Spanish

EXPERIENCE

Product Specialist – Major Appliances JUL 2015 – Present BRANDMART USA, Doraville, GA

Consult with customers, determine their needs, and offer the most cost-effective solution.

Provide customers with product education, demonstrate products features and benefits.

Increase profit margins by selling customers extended warranty/maintenance programs.

Meet and exceed established sales quotas, profit margins, and performance metrics.

Export Sales Manager – Copper and Fiber Cables Apr 2012 – Aug 2014 SUPERIOR ESSEX, Atlanta, GA

Responsible for developing and directing sales activities of copper and fiber enterprise cables through various distribution channels in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Puerto Rico, and the Dominican Republic.

Developed sales and marketing strategies for end-to-end structured cabling solutions targeted towards contractors, specifying engineers, and end-users.

Offered cost-effective solutions to buyers and provided technical support to end-users. Achievements:

o Increased regional sales by 20% year over year, from $15 million to $26 million. o Awarded project for $100K of Category6 Low Smoke Zero Halogen cables in Panama.

o Received order for $200K for Category6+ for a military hospital project in Nicaragua.

o Sold over $600K of Category6 cable for luxury resort project in Costa Rica.

Senior Account Executive – Commercial Natural Gas Jan 2008 – Apr 2012 MXENERGY (CONSTELLATION ENERGY), Atlanta, GA

Responsible for selling and promoting natural gas products and services to large commercial and industrial customers.

Developed new business opportunities through energy brokers and consultants, and procurement managers. Targeted vertical markets in the restaurant, hotel and hospitality industry.

Provided technical support to industrial and commercial natural gas customers, negotiated fixed price contracts, evaluated market conditions, established pricing guidelines and hedged portfolios with the Commercial Sales Manager and Director of Pricing. Achievements:

o Successfully retained 100% of existing customers and assisted with the transition of all commercial natural gas contracts after MXenergy purchased PS Energy Group’s Natural Gas Division in Atlanta, GA in 2008. o Significantly increased the number of new commercial natural gas customers resulting in incremental gross margin from $350K to $700K in the first year. o Awarded multiple 3-year GSA interruptible natural gas contract in excess of $1M annually.

Senior Sales Representative – Commercial Natural Gas May 2004 – Jan 2008 PS ENERGY GROUP – Atlanta, GA

Responsible for aggressively selling and promoting natural gas products and services directly to commercial natural gas users behind Atlanta Gas Light.

Sales techniques included telemarketing, cold calling, and communicating directly purchasing managers, directors of facilities, maintenance and engineering managers within each company.

Effectively managed all requests for quotes, prepared pricing proposals, and established pricing guidelines, and directly negotiated contract terms and conditions with commercial natural gas customers.

International Sales Manager – Fiber Optic Cables Aug 2000-May 2004 OFS (FITEL LUCENT) – Carrollton, GA

Successfully managed fiber optic cable sales in excess of $50 million, through various distribution channels, to telecommunication and utility companies in the Caribbean and Latin America.

Supervised customer service representatives and managed sales activities of various representatives in Mexico, Guatemala, Venezuela, Colombia, Peru, and Argentina.

Successfully developed and implemented sales and marketing strategies for potential new customers, provided sales assistance and technical support to end-users.

International Marketing Manager – Distribution Transformers Mar 1996 – Aug 2000 HOWARD INDUSTRIES – Laurel, MS

Effectively managed sales of electrical distribution transformers in excess of $25 million to a diverse group of international utility customers in Canada, the Caribbean, Latin America, and Asia Pacific.

Supervised inside sales assistants and managed sales & marketing activities of various manufacturer representatives, agents, and distributors within specified territories.

Responsible for recruiting and hiring qualified sales representatives, agents, and distributors to successfully promote and market our products, in order to increase brand awareness and market share.

RELATED EXPERIENCE

SOUTHWIRE COMPANY – CARROLLTON, GA Jun 1990 – Mar 1996 Regional Sales Manager, Southwest Region

OEM Account Manager, Industrial Accounts

International Account Manager, Caribbean and Latin America EDUCATION GEORGIA STATE UNIVERSITY – Atlanta, GA (GPA 3.50) Bachelor of Business Administration, Management & International Business

LANGUAGES Fluent Verbal and Written Skills in English and Spanish