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Marketing Manager

Location:
Castleton-on-Hudson, New York, 12033, United States
Posted:
January 28, 2017

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DEBORAH SHEPARD

SKILLS

Adobe Creative Cloud

Photoshop

InDesign

Illustrator

Muse

Dreamweaver

MS Office

PowerPoint

Word

Excel

Outlook

Social Media

LinkedIn

Twitter

Instagram

Pinterest

QuarkXPress

WordPress

Mac and PC Platforms

EDUCATION

State University of New York

at Albany

B.A. Sociology

CONTACT

p (518) ***-****

2736 Appletree Lane

Castleton, New York 12033

acyi1i@r.postjobfree.com

PROFESSIONAL SUMMARY

Resourceful and collaborative professional with 17 years of marketing experience in real estate development and construction. Ability to handle multiple projects, priorities and deadlines in a fast-paced environment. Dedicated manager capable of leading teams as well as working independently. Adept at communicating with high-level executives, internal departments, consultants, and client project teams. Led marketing initiatives for a $350 million a year Design-Builder, General Contractor and Construction Management firm serving diverse markets with multiple divisions including Healthcare, Hospitality, Higher Education, and Property Management.

MARKETING MANAGER 2006 - 2016

BBL Construction Services Albany, New York

• Sole member of marketing department for over nine years.

• Responsible for design and production of all marketing collateral in collaboration with Ownership and Business Development teams.

- Collateral included corporate overviews, resumes, project profiles, brochures, qualification statements, trade show displays, municipal approval materials, presentation boards, digital media, and email campaigns.

• Maintained database and profiles for over 1,000 projects ranging in value from

$100,000 to $60 million.

- Collected key project information and photos to produce project descriptions in conjunction with Project Managers, Superintendents and Photographer.

• Created and updated resumes of over 50 key personnel including Owners, Vice Presidents, Project Executives, Estimators, Engineers, Architects, Project Managers, and Superintendents.

• Produced over 75 Request for Proposals, Background and Qualifications, and presentations per year.

- Led RFP response process; liaison with design consultants and in-house team members; responsible for tracking and follow-up of required material, adherence to requirements, dissemination and delivery of final product.

- Production involved copy writing, proofreading, editing, graphic design, formatting, layout, printing, lamination and binding.

• Maintained multiple corporate websites (updated content and photos).

• Executed social media presence including writing content and posting.

- Increased LinkedIn followers from less than 300 to over 1,600.

• Event coordination including company activities, community involvement, groundbreaking, and ribbon cutting ceremonies

- Designed site signage and presentation boards for client use.

- Created event invitations and coordinated attendee list.

- Prepared ceremonial shovels and hard hats.

• Created custom print advertisements and email campaigns.

- Set-up databases and distributed email campaigns through MailChimp.

• Worked closely with Founder/Chairman on graphics and decor for new sports- themed restaurant chain.

• Collaborated with in-house Photographer for images necessary to execute collateral and maintain website.

• Managed vendor relations and materials, supplies, and budget control for department.

• Implemented in-house production procedures for time-sensitive materials to decrease turnaround time and control cost.

PROFESSIONAL EXPERIENCE

DEBORAH SHEPARD

Provided marketing and administrative support for the President of Real Estate Development with a focus on student and senior housing markets. EXECUTIVE ASSISTANT 1999 - 2003

United Group Albany, New York

• Assisted with proposal coordination and production.

• Coordinated company participation and attended student housing trade shows.

• Established and tracked lead generation database.

• Arranged and booked travel for Executives.

• Scheduled client project meetings.

• Produced and distributed client meeting minutes. PROFESSIONAL EXPERIENCE (continued)

MARKETING COORDINATOR 2003 - 2006

BBL Development Group Albany, New York

• Provided marketing and administrative support for Real Estate Development division.

• Produced proposals and presentations for student and senior housing market sectors.

• Coordinated company participation and attended trade shows.

• Tracked lead generation and follow-up activities.

• Arranged client meetings and travel for division.



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