Robert W. Halligan

Email: acyhyv@r.postjobfree.com, Mobile: 415-***-****

IoT, Connected Solutions Executive – 20 Yrs. as Lead Product Marketing Executive

Expert in product marketing, product launch, branding, data/campaign analytics, cloud /ecomm/RMR monetization.

Consistent, multi-company record of strategy and execution, to drive global business growth & success.

EXPERIENCE

Group VP Strategy & Marketing 2013 to Present

Nortek (NASDAQ: NTK $2.5B Rev.) Smart Products Co.; Security, Control & IoT Division Ca.

During tenure worked on top market categories: Smart Home/Enterprise, Health Wearables, Commercial Access Control, Wired/wireless audio, others. Top brands: 2GIG, Linear, GoControl, Numera, Elan, Speakercraft, Niles, Gefen, others.

oBusiness Alignment: Drove strategies to reposition the division solidly around smart/IoT control and automation, and an organizational re-structure to create tighter synergy / leverage of the portfolio in every channel.

oBranding: Drove repositioning of our Linear, LLC business specifically as THE market leader, renaming it Nortek Security & Control to also tie to parent’s NASDAQ listing; in parallel, restructured Linear into four branded, positioned, synergistic pillars;

oBusiness Intell. & Data Analytics: Built customer data strategy for sales & marketing leveraging the NetSuite ERP platform and the companies network of web properties, around top customer profiling. Delivered trackable revenue return through enhanced reporting, actionable real-time data, and optimized outreach to customers.

oProduct & Channel Marketing: Re-aligned go-to-market for greater revenue impact, including, flighting roadmaps with ranked priority, restructured coop budgets to drive revenue directly, implemented CRM and lifecycle marketing, successfully test-marketed multi-pronged ad campaigns that drove brand awareness as it drove leads to strategic partners (who paid 50%).

oProduct Strategy and Expansion: Organized all five businesses into common planning cycles & category strategies that yielded tighter, more aligned product strategy, strategic growth targets by channel / geos, and line expansions (eg. Korus wireless speakers-q4-13, LTA expansion Q2-14, “IFTT” platform strategy, more.)

oRevenue Growth: significant financial growth from 2013 ($265M rev, $38M ebitda) through 2016 ($360M rev, $50M ebitda) a 36% growth in revenue and $28% growth in profit, over the 4 years

General Manager, VP Marketing and Sales 2006 to 2013

sMedio /Syncables - Wireless IoT Connectivity & Cloud Co. ( turnaround) California

(Syncables was purchased by sMedio in Feb. 2012, deal close contingent upon my going with the deal.)

Drove product strategy, marketing & sales. Products included local /remote wireless (Wi-Fi, NFC, cloud) streaming, syncing & sharing for PCs -mobile -TV; Also advert./LBS cloud solutions. Packaged and sold Syncables division (see below) to a strategic acquirer sMedio in Feb ’12:

oRevenue: Managed P&L. Grew revenue from $300k in 2006 to nearly $6M in first year; retooled product and channel plan, took company private, maintaining core revenue through 2009, added A-level partners for material scaling beginning in 2010+.

oMarketing Partnerships, Sales: Global, royalty-bearing PC OEM distribution with HP, Dell, NXP, Asus, Intel, Broadcom and Mobile /Memory OEM licensing distribution through Nokia, ATT, RIM, Motorola, Kingston, Memorex /Imation, HP.

oProduct Development, Management, & Marketing: Defined new Cloud business strategy in “convergent” trends from PC, Mobile, wireless chip, enterprise customers, social media, and service OEMs, securing solid BOD support, market interest. Drove innovative Windows 8 /Cloud product strategy, around OS gaps in Wi-Fi/NFC streaming, data mobility, remote access.

oCloud integrated hardware product & marketing strategy: Created req’s & oversaw development for cloud /server integration into client software UI/UX for real time use connection, usage reporting and marketing to users through the product enabling enhanced registration acquisition, BI for product development and ecommerce; leverage with OEM partners thru rev share.

oPartner and Channel: Secured commitment by major OEMs for royalty bearing preinstall software on premium notebooks, desktops and tablets for the Windows 8 launch. Achieved this in 5 months, bridging uncertainties from recent acquisition.

oM&A: Spearheaded two acquisitions in 2007, opening new channels and products to the company portfolio. Acquisitions, integration and material revenue scaling accomplished within fiscal year.

-- Positioned, pitched, sold and transitioned Syncables to sMedio in Feb’ 12, preserving all revenue and strategic opportunities.

-- Rapid sales and development integration of Syncables assets into sMedio operation, organizing development, product marketing and productization strategy and logistics in support of 2012 revenue.

VP, Global Marketing 2003 to 2006

Sonic Solutions (NASDAQ: SNIC)- A $148M Digital Media Software/Cloud Co. Novato, CA

Led global marketing for Sonic’s 3 divisions, successfully developing product, branding and ecommerce cloud strategies to more fully leverage and scale huge PC OEM distribution, enhancing Sonic’s online, retail, enterprise channels as a result.

oRevenue: Drove revenue from $32M to $148M+with a 3 year avg. annual growth rate of 66% per year for revenue, 77% per year for profit. High margin ecommerce& enterprise revenue the profit driver, which grew from $1.5 M to $40M+ net by 2006.

oProduct Development, Management, Marketing: Drove productization strategies for better multi-channel leverage; added ecommerce hooks (eg Cloud integration in client software) for enhanced user acquisition & monetization across channel.

oAnalytics integration for enhanced customer acquisition: Created reqs & managed and cloud /server integration and registration UX into client software UI/UX for real time connection, usage reporting and marketing to users through the product ( deployed through PC OEMS. Drove >1M optin reg users to 65M in 3 years, 5M unique visitors /mo for in client server UI ripe for messaging and analytics, as well monthly in product / email direct marketing campaigning.

oMarketing Process – Go-To-Market Strategy: Delivered strategies for more coordinated relationship between engineering and sales, resulting in better prioritized investment, by brand and division and more impactful global “Go To Market” execution.

oM&A and Strategic partnership: Rapid integration of Roxio’s eBusiness resulted in the ecommerce channel yielding a combined 20%+ increase in revenue YOY; closed Microsoft on Sonic as THE exclusive software partner for global Windows Vista launch.

SVP of Worldwide Marketing 1998 to 2002

Broderbund /The Learning Company - A $1Billn Consumer Software Co. Novato, CA

Charged with developing global business strategies, marketing requirements, and company-wide execution, for all corporate, brand, and channel marketing, across the company’s three divisions (Productivity, Education and Entertainment divisions)

oRevenue: Created and managed strategies, which drove approximately $1 Billion in sales from products sold thru enterprise, schools, retail, direct, and OEM channels - over 3 calendar years ending 2001.

oProfitability: Key contributor of specific strategies, which achieved full business turnaround to profitability-- from loss of $1.5 million per day in Q2-00 under Mattel’s ownership to a material profit Q1-01 +, while holding #1 market share.

oBusiness, Marketing and Product Strategy: Built and/ or bought Cloud-based solutions and services, which were integrated into client side software, for enhanced online (and offline) access, discovery and usage of these cloud offerings.

oM&A: Spearheaded key marketing operations & integration areas as member of M&A team, through multiple acquisitions and divestitures, including the 50% split of the company and complete corporate re-branding in 2001.

Early career: IMSI Software (Productivity& Enterprise software) – VP Marketing; Symantec (Security and Database software) – Product Marketing Manager; Palladium Software (Entertainment & Productivity software) – VP Marketing; Marketing Agencies– Account Manager (Foote, Cone & Belding, McCann-Erickson, V&A)

EDUCATION

ST. MARY'S COLLEGE OF CALIFORNIA - Moraga, CA. Bachelor of Arts

Major: Communications Minor Emphasis 1: Business Minor Emphasis 2: Economics

GOLDEN GATE UNIV: MBA Program - San Francisco, CA

Coursework only: Select finance and marketing classes

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