Savvy Communications Specialist
Resume:
JOSEPH C. HARKINS
Jupiter, Fla. *****
**************@******.***
Public Relations Professional / Writer / Editor
Media Relations Marketing Communications Social Media Advertising
Higher Education High-Technology Healthcare Hospitality Sports
Qualifications:
Take-charge leader, creative consensus builder, articulate communicator, flexible and versatile team player offering 25 years of significant and progressive experience in researching and implementing public relations, public affairs, marketing communications strategies; and writing, and editing in higher education, business/legal, consumer, corporate, environmental, finance, government, healthcare and sports industries, among others, for both the public and private sectors.
Experience:
DIRECTOR OF PUBLIC RELATIONS/SENIOR EDITOR – MEDICAL TOURISM ASSOCIATION® – Palm Beach Gardens, Fla. (2/2013- 8/2016) Senior point person for communications and marketing including public relations, publications and special events. Responsible for all media inquiries and press initiatives, as well as organizational content including development, writing and editing for magazines, newsletters, blogs, brochures, press releases, and internet, marketing and advertising. This may include, but is not limited to bylined articles, white papers, speeches, presentations, electronic marketing and social media campaigns.
Sample Results
Set the educational agenda and managed all communications and media relations prior to and during international conferences attended by more than 2,400 delegates including speakers, sponsors, and exhibitors from more than 90 countries.
Writing, editing and management of both print and online edition of two 150+ page 4-color publications – Medical Tourism Magazine and Corporate Wellness Magazine magazines -- with 120,000+ international distributions.
Pitched and coordinated media placements with the New York Times, Houston Chronicle, Delta Sky Magazine, HBO Vice, ABC News “Nightline,” NBC Today Show, and CBS this Morning, Canadian Television Network, among others.
Directed web content development and writing to establish sustained No.1 online presence in Google News rankings.
SENIOR COPY WRITER – CPR STRATEGIC MARKETING COMMUNICATIONS, Elmwood Park, N.J. (2011 -- 2012) Project manager and writer/editor for public relations and marketing communications. Responsibilities included by-lined articles, white papers, press releases, newsletters, internet content, speeches and related presentations and publications for healthcare, technology, entertainment, education and consumer industries.
Sample Results
Successfully marketed and led editorial content and writing for MagnaCare and its 40,000 Northeast healthcare affiliates; Centric, including its leading efforts to develop ultra orphan pharmaceuticals worldwide; Medversant, a leader in technology for healthcare administration and provider information; RxEOB, which offers a single platform for consumer pharmaceutical engagement, analytics, and process automation; the Chronic Obstructive Pulmonary Disease Foundation; the Foundation for Chiropractic Care; and numerous medical travel initiatives.
Provided project management and editorial content for Principal Solar, Inc. and its energy efficient initiatives established from among its Board of Trustees, which includes T. Boone Pickens, Hunter L. Hunt, and lunar astronaut Buzz Aldrin.
PUBLIC RELATIONS CONSULTANT/ (WEB) WRITER (2007 - ) Project manager for media relations development, strategic planning, team building, special events coordination and public relations marketing initiatives.
Contributing Writer
Florida Sun-Sentinel, Fort Lauderdale, Fla.; Forum Publishing Group, Boca Raton, Fla.; Deerfield/Lighthouse Observer, Deerfield Beach, Fla.; City-Smart Magazine, Fort Lauderdale, Fla.; Balkin & Eisbrouch, LLC; thealternativepress.com; award-winning columnist for Bleacher Report.com during 2010 Winter Olympics; North Myrtle Beach Times; national education writer – allvoices.com/pulsepoint.com; legal marketing writing for South Carolina law firms; blogging for cosmetic surgeons and dentists and chiropractors in Minnesota, Florida, New York, and Chicago; web content for mainstreetnewton.org; ehow.com; livestrong.com; answerbag.com; and public relations writing for Windhaven, a Miami-based national property and casualty insurer.
SENIOR PUBLIC RELATIONS COORDINATOR, HEALTH PROFESSIONS DIVISION -- NOVA SOUTHEASTERN UNIVERSITY, Davies, Fla. (2006-2007) -- Interfaced with tens of doctors, researchers, clinicians and patients to support public relations, publications, web initiatives, and special events for six colleges -- osteopathic medicine, pharmacy, dental medicine, medical sciences, allied health and nursing and optometry.
Sample Results
Planned on-campus operations and coordinated national media coverage for 2006 Florida gubernatorial debate.
Secured front-page AP photo coverage of university’s participation in statewide health care symposium featuring then-Gov. Jeb Bush.
Gained Central Florida television coverage of university initiative providing dental exams to children of low-income families without viable transportation to local facilities.
ASSISTANT DIRECTOR OF MEDIA RELATIONS – ST. JOHN’S UNIVERSITY, Queens, N.Y. (2006-2006) – Researched and wrote online marketing communications and managed media relations efforts for Office of the President.
Sample Results
Increased exposure to St. John’s web page by identifying, researching and writing topical news articles relating university’s mission to external current events.
Planned, organized and oversaw media relations for international press conferences and symposiums.
Planned, organized and implemented communications strategies for commencement.
COPY WRITER -- BRIECHLE-FERNANDEZ MARKETING SERVICES, INC., Springfield, N.J. (2005-2006) – Developed and implemented public relations, marketing, advertising and special events strategies for corporations and organizations, particularly those involving consumer brand, business-to-business, web, and science and technology driven activities.
Sample Results
Wrote and edited B2B content for Ivonik Industries, one of the world’s leading specialty chemical companies.
PUBLIC RELATIONS -- KEATING & CO., Florham Park, N.J. (2005–2005-Contract Assignment) – Developed and implemented communications and marketing strategies for individuals, corporations and organizations, particularly those in healthcare, legal, finance, consumer brand and high-technology endeavors.
Sample Results
Placed former special prosecutor Robert Ray, (Clinton/Whitewater hearings), as an expert on Neal Cavuto’s “Your World,” airing daily on Fox News Live.
Further advanced visibility in Miami Herald, Business Week and Associated Press of Brazilian coffee maker which won taste-testing competition on ABC’s “20/20.”
Secured nationally syndicated radio coverage for developer of solar-power irrigation system.
SENIOR PROJECT MANAGER: EDITOR/WRITER -- NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark, N.J. (1990-2002) – Directed key university initiatives involving communications, public relations, publications, fund-raising, advertising and special events.
Sample results
Established early internal/external university news web page through coordination of design, writing, editing, photography, video, social media and press placement displays and links.
Strengthened student recruitment by marketing strategic computer careers in engineering print publication campaign.
Managed, produced, wrote and edited first student recruitment CD-ROM.
As managing editor, guided Alumni Magazine through NJIT’s evolution into “state’s comprehensive technological research university.”
DIRECTOR OF PUBLIC RELATIONS – NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark, N.J. (1997-1998) – Served as verbal and written internal/external communicator of university’s mission –education, research, community service.
Sample results
Established first web-based “experts” guide for internal and external constituents.
Attracted international media coverage -- including C-Span --for seminar featuring Assistant Chairperson of Federal Reserve.
Placed NJIT astronomer on national “CBS Evening News” as expert on moon exploration.
Coordinated on-campus media coverage for US. Sen. Frank Lautenberg and former Govs. James Florio and Christie Whitman, among others governmental leaders.
PUBLIC RELATIONS WRITER/EDITOR -- NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark, N.J. (1989-1990) – Served as primary writer/editor of NJIT’s press releases, governmental reports and signature newsletters including “NJIT News.”
Sample Results
Reworked weekly internal employee publication into NJIT’s first e-newsletter.
Managed writing and editing of ambitious bi-centennial “Report to State Legislature.”
Also:
WRITER/EDITOR – STRAUS NEWSPAPERS, Monroe, N.Y. (2004-2006); EDITOR -- THE NEW JERSEY HERALD, Newton, N.J. (2002–2004); EDITOR -- THE RECORD, Hackensack, N.J. (1988-1989); SPORTS INFORMATION DIRECTOR -- COUNTY COLLEGE OF MORRIS, Randolph, N.J. (1988-1990); EDITOR -- DAILY RECORD, Parsippany, N.J. (1986-1988); PUBLIC AFFAIRS STAFF WRITER -- CENTENARY COLLEGE, Hackettstown, N.J. (1987-1988); EDITOR -- NORTH JERSEY ADVANCE -- Flanders, N.J. (1985-1986); EDITORIAL ASSISTANT -- WLW-TV, Cincinnati, Ohio (1984-1985).
Education:
THE OHIO STATE UNIVERSITY -- Bachelor of Arts; majored in journalism.
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